Ontraport Pricing: Three Plans and Five Other Meters

Ontraport pricing runs on three plans, and the vendor's pricing page shows nothing else. Almost every page ranking around it shows four, and names a Basic tier at a price that is not on the vendor's site any more. That gap is the whole reason this page exists: the third-party pages answering "how much does Ontraport cost" are quoting a ladder Ontraport has replaced, and they are quoting it without saying which billing state produced the number.

ontraport.com/pricing lists Plus, Pro and Enterprise, described as "Starting at $83 per month", "Starting at $124 per month" and "Starting at $249 per month" in the annual state the page loads in, and as $99, $149 and $299 per month once the toggle is switched to monthly billing. The words "starting at" are load-bearing twice over, and both reasons are covered below.

Ontraport pricing: how much does it cost?

Ontraport's pricing page lists three plans, Plus, Pro and Enterprise, at $83, $124 and $249 per month in the annual state it loads in, badged "2 MONTHS FREE", and at $99, $149 and $299 per month on monthly billing. Each is a starting price at 500 contacts. A contact slider, additional users at $49 per month per user and several add ons move the bill from there.

The page loads in the annual state

The pricing page carries a Monthly and Annual toggle, with the annual option badged "2 MONTHS FREE". The page loads with the annual option highlighted, and one click on the toggle moves the three floors to $99, $149 and $299 per month. That is the arithmetic behind the badge: Pro's summary line in the annual state reads "$1490 billed yearly", which is ten months at $149.

So the three figures above are the annual-billed monthly equivalent. They are not what a month-to-month subscriber pays, which is $99, $149 or $299, and any comparison against a competitor's month-to-month rate is comparing two different products of price and commitment. The page's own FAQ sets the terms plainly. Asked whether a long-term contract is required, it answers that "You can choose whether you'd like to pay monthly or annually", and that choosing the annual subscription means committing for the year in exchange for the two free months.

That is a category pattern rather than an Ontraport quirk, and it is the first thing to normalise when a shortlist has three vendors on it. Two of them will be headlining an annual rate and one will not.

The second reason "starting at" is doing work

The three figures are also the floor of a slider. Below the plan cards the page carries a contact-count control reading "Up to 500", with a range that runs from 500 to 5,000,000. The plan price moves with the contact count, so the $83, $124 and $249 on ontraport.com/pricing are the rates at the smallest database the product sells to.

This is the meter that decides the bill for most buyers, and it is the one the third-party pages omit. A CRM priced per seat gets more expensive when you hire. A CRM priced per contact gets more expensive when the marketing side does its job, which is a different and less predictable curve, and it is the reason a list-cleaning policy has a line in the software budget here.

Seat-metered rivals carry their own trap, and SugarCRM's seat price behind a user minimum shows a ladder whose real entry cost is set by the floor rather than the rate.

Five other meters sit outside the plan price

The plan rate is rarely the largest part of a real Ontraport bill. Five separate lines sit on the same pricing page, each metered differently, and each one is set out below.

A published floor behaves the same way elsewhere, where the nine factors moving a Salesgenie quote sit above a starting monthly price the vendor's help centre prints.

Users. Additional users are listed at $49 per month per user on the plan configurator. That is a per-seat line sitting on top of a per-contact plan, so the bill responds to both headcount and database size independently.

The shared inbox. The Inbox add-on is priced per user and the rate depends on which plan you are on. The page's own detail panel lists it as $28 per user per month on Plus, $58 per user per month on Pro and $83 per user per month on Enterprise. That is the most counterintuitive line on the page: the same add-on costs three times as much on the top plan as on the entry plan, so upgrading the base plan silently repricing an add-on is a real effect rather than a misreading. The page says as much directly: "Your Inbox add-on price will depend on the Ontraport plan you select."

Dynamic CMS. Sold as its own four-step ladder, published as Starter $41 per month, Builder $83 per month, Architect $124 per month and a Visionary tier priced on request. Additional custom objects are $20 per month on each of the three published tiers, and a high-performance caching server is listed at $49, $99 and $149 per month across them. The overage terms are stated on the same page rather than left to a renewal conversation. Starter and Builder auto-upgrade to the next tier when limits are exceeded, while ontraport.com/pricing states that "Architect and Visionary plans will incur overage fees", listing "$50/mo for an additional 200k records displayed" and "$50/mo for an additional 5k stored records".

SMS. Listed on ontraport.com/pricing as starting at $9 per month on all three plans, with the first custom number free. The credit definition is published: in the US and Canada "1 SMS message = 1 credit (160 characters)" and "1 MMS (text message with image) = 2 credits". The page adds two qualifiers a budget should carry: "Other country pricing varies widely" and that carrier fees may be charged on top of the published rates.

Everything else with a number on it. On ontraport.com/pricing the AI Assistant is listed as starting at $20 on each plan, and VIP support at $500 per month on each plan. The same page puts single sign-on for WordPress membership behind a "One-time $500 setup fee required", prices additional custom domains beyond the included allowance at $20 per month each on Pro and Enterprise, and lists a "Done-With-You" setup engagement at $897 as a one-time fee with a thirty-day money-back guarantee.

What the trial and the exit actually are

Two terms decide how much of this is reversible, and both are published.

The trial is fourteen days and takes no card. The FAQ states that "All accounts start with a 14-day free trial", that a customer can upgrade inside the platform before the trial ends, and that "we won't even require your credit card information until you upgrade". A trial that does not capture a card is a materially different thing from one that does, because there is nothing to cancel if the evaluation goes quiet.

The exit is a self-service cancellation with a short refund window. The FAQ says a customer can "simply cancel from within your account at any time", and that "If you cancel within the first 30 days after signing up, just reach out to us, and we'll refund your payment completely." A monthly subscriber can leave at the end of a month; an annual subscriber has committed for the year, which is the price of the two free months.

Where the third-party numbers come from, and why to ignore them

The pages ranking around this query quote a four-plan ladder with a Basic tier at the bottom, Email Software Insights for one, which still runs "Four plans range from $79 monthly for Basic to $497 for Enterprise", and they disagree with each other about what every step on it costs. Ontraport's own page has three plans and no Basic tier. Whatever those figures were once true of, they are not describing the product on sale today, and none of them states which billing state or which contact band produced the number.

This is the ordinary condition of vendor pricing content rather than a failure by any particular publisher. A pricing page changes without notice and a listicle does not, so a software price copied into an article goes stale faster than the article does. The defence is mechanical: read the vendor's own page, and state the billing state and the meter position alongside every figure. Everything above names its billing state for exactly that reason, and it will need re-reading too.

Where it sits for a B2B team

Ontraport describes itself on its own home page as bringing "enterprise-grade CRM and automation software to small and mid-sized companies", and unifying "CRM, marketing automation, payments and your website on one database". The sales-side surface is real: smart pipelines, deals and companies, task automation, lead routing and lead scoring all appear on the published feature comparison, with lead scoring gated above the entry plan.

That places it against the all-in-one end of the market rather than against a focused pipeline tool, and the comparison worth doing is not feature-by-feature. It is whether holding marketing contacts and sales data on one database is an advantage or a coupling you will regret, and what a CRM has to record before pipeline management means anything is the question that decides it. For a team assembling its first stack, the CRM tools worth comparing at startup scale is the wider field, and the routing behaviour that an all-in-one takes on by default is covered in lead routing software. The scoring layer that the entry plan withholds is worth understanding before it becomes a purchase reason, and lead scoring covers what one number can and cannot carry.

The same question decides an Agile CRM vs Ontraport comparison, because agilecrm.com's own pricing page sells sales, marketing, service and helpdesk modules on one per-user ladder, so the two meet as all-in-one suites metered on different units. That per user ladder, with the monthly rate that lives only in a hover tooltip and a free plan for ten users, is read in full on this site's Agile CRM pricing page.

Where we differ from standard practice

Most pricing write-ups in this category end with a recommendation about which plan is best value. We will not, because the meter makes that unanswerable without your numbers: a team with 400 contacts and eight seats and a team with 200,000 contacts and two seats are quoted completely different products from the same three plan names, and a generic recommendation would be an average of two situations that share nothing.

The one editorial position we do hold is about the contact meter itself. Per-contact pricing quietly rewards deleting people, and most teams discover that only when a renewal quote arrives sized against a database nobody has pruned in two years. If a per-contact product is the choice, the list-hygiene policy is part of the purchase rather than a chore to schedule later.

Our own outbound is narrow and runs on email and LinkedIn, so nothing above comes from operating Ontraport; it is read from the vendor's own pricing page. Where the open question is whether a defined segment produces enough qualified conversations to justify any of this, we will build the first campaign and show you what it returns.

The short version

ontraport.com/pricing shows three plans and loads in its annual state, so the $83, $124 and $249 floors are the annual-billed monthly equivalent at the smallest contact band; monthly billing is $99, $149 and $299. Seats, the shared inbox, Dynamic CMS, SMS credits, the AI assistant and VIP support are all separate published lines, and the inbox rate rises with the base plan rather than falling. The trial is fourteen days with no card, cancellation is self-service, and a full refund is available inside thirty days. Every third-party figure on this query's results describes a four-plan ladder the vendor no longer publishes.

Every figure above is taken from ontraport.com/pricing, with its billing state named beside it. Pricing changes, so check the current terms with the vendor before budgeting.