Ontraport Pricing: Three Plans and Five Other Meters
Ontraport now publishes three plans, not the four most pricing pages still quote. The rates are its annual state at the smallest contact band.
Ontraport publishes three plans on its pricing page: Plus starting at 83 dollars a month, Pro at 124 and Enterprise at 249, read on 2 September 2026. The page loads in its annual state, so those are annual-billed monthly equivalents at the smallest contact band, and seats, the shared inbox, Dynamic CMS and SMS are metered separately.
Key takeaways
- Ontraport publishes three plans today, while the third-party pages ranking for its cost still quote a four-plan ladder with a Basic tier that is no longer on the vendor's page.
- The pricing page served on 2 September 2026 loads in its annual state, so the headline rates are annual-billed monthly equivalents rather than month-to-month prices.
- The plan price is the floor of a contact slider that runs from 500 to five million, so the headline figure describes the smallest database the product sells to.
- The shared inbox add-on is priced per user and costs three times as much on the top plan as on the entry plan, so a base-plan upgrade reprices it.
Reviewed and updated September 2, 2026
Ontraport's pricing page shows three plans. Almost every page ranking around it shows four, and names a Basic tier at a price that is not on the vendor's site any more. That gap is the whole reason this page exists: the third-party pages answering "how much does Ontraport cost" are quoting a ladder Ontraport has replaced, and they are quoting it without saying which billing state produced the number.
Read on 2 September 2026, ontraport.com/pricing lists Plus, Pro and Enterprise, described as "Starting at $83 per month", "Starting at $124 per month" and "Starting at $249 per month". The words "starting at" are load-bearing twice over, and both reasons are covered below.
The page loads in the annual state
The pricing page carries a Monthly and Annual toggle, with the annual option badged "2 MONTHS FREE". The document served on 2 September 2026 loads with the annual option active, and no query parameter tried during this read switched it to monthly.
So the three figures above are the annual-billed monthly equivalent. They are not what a month-to-month subscriber pays, and any comparison against a competitor's month-to-month rate is comparing two different products of price and commitment. The page's own FAQ sets the terms plainly. Asked whether a long-term contract is required, it answers that "You can choose whether you'd like to pay monthly or annually", and that choosing the annual subscription means committing for the year in exchange for the two free months.
That is a category pattern rather than an Ontraport quirk, and it is the first thing to normalise when a shortlist has three vendors on it. Two of them will be headlining an annual rate and one will not.
The second reason "starting at" is doing work
The three figures are also the floor of a slider. Below the plan cards the page carries a contact-count control reading "Up to 500", with a range that runs from 500 to 5,000,000. The plan price moves with the contact count, so the $83, $124 and $249 published on ontraport.com/pricing on 2 September 2026 are the rates at the smallest database the product sells to.
This is the meter that decides the bill for most buyers, and it is the one the third-party pages omit. A CRM priced per seat gets more expensive when you hire. A CRM priced per contact gets more expensive when the marketing side does its job, which is a different and less predictable curve, and it is the reason a list-cleaning policy has a line in the software budget here.
- CRM, marketing automation, email and SMS
- Websites and membership
- Payment management
- One custom domain, one maximum
- Default user roles only
- Everything in Plus
- Marketing tracking and split testing
- Partner programs and referral tracking
- Two custom domains included, five maximum
- Custom roles and shared inbox
- Everything in Pro
- Single sign-on
- Field-level permissions
- Private infrastructure
- Three custom domains included, no maximum
Five other meters sit outside the plan price
The plan rate is rarely the largest part of a real Ontraport bill. Five separate lines sit on the same pricing page, each metered differently, and each one is set out below with the date it was read.
Users. Additional users are listed at $49 per month per user on the plan configurator, as published on 2 September 2026. That is a per-seat line sitting on top of a per-contact plan, so the bill responds to both headcount and database size independently.
The shared inbox. The Inbox add-on is priced per user and the rate depends on which plan you are on. The page's own detail panel lists it as $28 per user per month on Plus, $58 per user per month on Pro and $83 per user per month on Enterprise. That is the most counterintuitive line on the page: the same add-on costs three times as much on the top plan as on the entry plan, so upgrading the base plan silently repricing an add-on is a real effect rather than a misreading. The page says as much directly: "Your Inbox add-on price will depend on the Ontraport plan you select."
Dynamic CMS. Sold as its own four-step ladder, published on 2 September 2026 as Starter $41 per month, Builder $83 per month, Architect $124 per month and a Visionary tier priced on request. Additional custom objects are $20 per month on each of the three published tiers, and a high-performance caching server is listed at $49, $99 and $149 per month across them. The overage terms are stated on the same page rather than left to a renewal conversation. Starter and Builder auto-upgrade to the next tier when limits are exceeded, while ontraport.com/pricing states on 2 September 2026 that "Architect and Visionary plans will incur overage fees", listing "$50/mo for an additional 200k records displayed" and "$50/mo for an additional 5k stored records".
SMS. Listed on ontraport.com/pricing on 2 September 2026 as starting at $9 per month on all three plans, with the first custom number free. The credit definition is published: in the US and Canada "1 SMS message = 1 credit (160 characters)" and "1 MMS (text message with image) = 2 credits". The page adds two qualifiers a budget should carry: "Other country pricing varies widely" and that carrier fees may be charged on top of the published rates.
Everything else with a number on it. On ontraport.com/pricing on 2 September 2026 the AI Assistant is listed as starting at $20 on each plan, and VIP support at $500 per month on each plan. The same page puts single sign-on for WordPress membership behind a "One-time $500 setup fee required", prices additional custom domains beyond the included allowance at $20 per month each on Pro and Enterprise, and lists a "Done-With-You" setup engagement at $897 as a one-time fee with a thirty-day money-back guarantee.
- Yes: Which plan, at your actual contact count rather than the 500 floor
- Yes: Seats, which are a separate per-user line on top of the plan
- Yes: Whether the shared inbox is in scope, because its per-user rate rises with the plan
- Yes: Whether Dynamic CMS is in scope, because it is a second ladder
- Yes: SMS volume in credits rather than in messages
- Yes: Which billing state your comparison figures are in
- Depends: Whether you are comparing against a per-seat competitor on a per-contact product
What the trial and the exit actually are
Two terms decide how much of this is reversible, and both are published.
The trial is fourteen days and takes no card. The FAQ states that "All accounts start with a 14-day free trial", that a customer can upgrade inside the platform before the trial ends, and that "we won't even require your credit card information until you upgrade". A trial that does not capture a card is a materially different thing from one that does, because there is nothing to cancel if the evaluation goes quiet.
The exit is a self-service cancellation with a short refund window. The FAQ says a customer can "simply cancel from within your account at any time", and that "If you cancel within the first 30 days after signing up, just reach out to us, and we'll refund your payment completely." A monthly subscriber can leave at the end of a month; an annual subscriber has committed for the year, which is the price of the two free months.
- Step 1Fix the billing state
The page loads annual. Decide whether you are comparing annual or month-to-month, and hold every vendor to the same one.
- Step 2Set the contact count
The headline rates are the floor at the smallest band. Move the control to your real database size.
- Step 3Add seats
A separate per-user line, independent of the contact meter.
- Step 4Add the modules you need
Shared inbox and Dynamic CMS are separate ladders, and the inbox rate depends on the base plan.
- Step 5Add usage
SMS in credits, with carrier fees on top and non-North-American rates quoted separately.
Where the third-party numbers come from, and why to ignore them
The pages ranking around this query quote a four-plan ladder with a Basic tier at the bottom, and they disagree with each other about what every step on it costs. Ontraport's own page on 2 September 2026 has three plans and no Basic tier. Whatever those figures were once true of, they are not describing the product on sale today, and none of them states which billing state or which contact band produced the number.
This is the ordinary condition of vendor pricing content rather than a failure by any particular publisher. A pricing page changes without notice and a listicle does not, so a software price copied into an article goes stale faster than the article does. The defence is mechanical: read the vendor's own page, record the date you read it, and state the billing state and the meter position alongside every figure. Everything above carries its date for exactly that reason, and it will need re-reading too.
Where it sits for a B2B team
Ontraport describes itself on its own home page as bringing "enterprise-grade CRM and automation software to small and mid-sized companies", and unifying "CRM, marketing automation, payments and your website on one database". The sales-side surface is real: smart pipelines, deals and companies, task automation, lead routing and lead scoring all appear on the published feature comparison, with lead scoring gated above the entry plan.
That places it against the all-in-one end of the market rather than against a focused pipeline tool, and the comparison worth doing is not feature-by-feature. It is whether holding marketing contacts and sales data on one database is an advantage or a coupling you will regret, and what a CRM has to record before pipeline management means anything is the question that decides it. For a team assembling its first stack, the CRM tools worth comparing at startup scale is the wider field, and the routing behaviour that an all-in-one takes on by default is covered in lead routing software. The scoring layer that the entry plan withholds is worth understanding before it becomes a purchase reason, and lead scoring covers what one number can and cannot carry.
Where we differ from standard practice
Most pricing write-ups in this category end with a recommendation about which plan is best value. We will not, because the meter makes that unanswerable without your numbers: a team with 400 contacts and eight seats and a team with 200,000 contacts and two seats are quoted completely different products from the same three plan names, and a generic recommendation would be an average of two situations that share nothing.
The one editorial position we do hold is about the contact meter itself. Per-contact pricing quietly rewards deleting people, and most teams discover that only when a renewal quote arrives sized against a database nobody has pruned in two years. If a per-contact product is the choice, the list-hygiene policy is part of the purchase rather than a chore to schedule later.
Our own outbound is narrow and runs on email and LinkedIn, so nothing above comes from operating Ontraport; it is read from the vendor's own pricing page and dated. Where the open question is whether a defined segment produces enough qualified conversations to justify any of this, we will build the first campaign and show you what it returns.
The short version
As read on 2 September 2026, ontraport.com/pricing shows three plans and serves its annual state by default, so its rates are the annual-billed monthly equivalent at the smallest contact band rather than a month-to-month price. Seats, the shared inbox, Dynamic CMS, SMS credits, the AI assistant and VIP support are all separate published lines, and the inbox rate rises with the base plan rather than falling. The trial is fourteen days with no card, cancellation is self-service, and a full refund is available inside thirty days. Every third-party figure on this query's results describes a four-plan ladder the vendor no longer publishes.
Every figure above was read on ontraport.com/pricing on 2 September 2026, with the page in its default annual state. Pricing changes, so check the current terms with the vendor before budgeting.
Frequently asked questions.
Frequently asked questions- How much does Ontraport cost per month?
- Its pricing page on 2 September 2026 lists Plus starting at 83 dollars a month, Pro at 124 and Enterprise at 249. The page loads with the annual toggle active and badges annual billing as two months free, so those figures are the annual-billed monthly equivalent. They are also the floor of a contact slider that starts at 500 contacts.
- Why do other sites quote different Ontraport prices?
- Because they are describing an older ladder. Several pages ranking for this query list four plans including a Basic tier, at figures spanning from the twenties to the high hundreds. The vendor's own page now shows three plans and no Basic tier. None of those pages states the billing state or the contact band behind its number, which makes them incomparable to each other as well as out of date.
- What does Ontraport charge for extra users?
- Additional users are listed at 49 dollars per month per user on the plan configurator, read on 2 September 2026. That is separate from the shared inbox add-on, which is charged per user at a rate that depends on the base plan: 28 dollars per user monthly on Plus, 58 on Pro and 83 on Enterprise, as published on the same page.
- Does Ontraport have a free trial and can you cancel?
- Yes to both. The pricing page FAQ states that all accounts start with a 14 day free trial and that no credit card is required until you upgrade. Cancellation is self-service from inside the account at any time, and a full refund is available if you cancel within the first 30 days. An annual subscriber has committed for the year in exchange for the two free months.
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