Close vs ZoomInfo: Cross-Category Comparison
Compare Close (crm platform) and ZoomInfo (data enrichment tool) side by side. Understand how these tools fit different stages of your sales workflow.
Close is a CRM platform for pipeline and deal tracking, starting at $19/month with built-in calling and email features. ZoomInfo is a data enrichment tool providing access to 260M+ professional profiles and contact information, starting with a free tier. These tools serve different workflow stages and are typically used together rather than as alternatives to each other.
Key takeaways
- Close starts at $19/month for CRM functionality while ZoomInfo offers a free tier with 10-25 credits per month.
- ZoomInfo maintains 260M+ professional profiles, 100M+ company profiles, and 135M+ verified phone numbers in its database.
- Both tools integrate with HubSpot, enabling teams to connect them within a unified sales workflow.
- Close includes built-in Power Dialer, predictive dialing, and native SMS messaging as part of its CRM platform.
- ZoomInfo's paid plans range from $1,250/month (Professional with 5,000 credits) to $3,333/month (Elite with 10,000 credits).
Reviewed and updated February 6, 2026
Close vs ZoomInfo: Cross-Category Comparison
Close and ZoomInfo serve different parts of the sales workflow: Close focuses on pipeline and deal tracking, while ZoomInfo handles lead sourcing and data. Despite their different categories, teams frequently compare them when deciding how to structure their sales tool stack.
Why Compare These Two Tools?
Data enrichment tools find and verify contact information, while CRMs organize and track those contacts through the sales process. Teams evaluate whether their CRM's built-in data features are sufficient or if a dedicated enrichment tool delivers better data quality.
Close is a crm platform focused on customer relationship management. A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
ZoomInfo is a data enrichment tool focused on B2B lead data and contact enrichment. Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
Where Each Tool Fits in Your Workflow
| Aspect | Close | ZoomInfo |
|---|---|---|
| Category | CRM Platform | Data Enrichment Tool |
| Workflow Stage | Pipeline and deal tracking | Lead sourcing and data |
| Primary Focus | Customer relationship management | B2B lead data and contact enrichment |
| Starting Price | $19/mo | Free |
| Features Listed | 8 | 9 |
| Integrations | 8 | 6 |
Pricing Comparison
Close Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Base | $19/mo |
| Startup | $49/mo |
| Professional | $99/mo |
| Enterprise | $139/mo |
Source: Close Pricing
ZoomInfo Pricing (as of February 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Context
These tools serve different purposes, so a direct price comparison requires context. Close starts at $19/mo for customer relationship management, while ZoomInfo starts at $0/mo for B2B lead data and contact enrichment. Many teams end up paying for both since they address different workflow stages.
Feature Highlights
Close Key Capabilities (CRM Platform)
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
ZoomInfo Key Capabilities (Data Enrichment Tool)
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Feature Overlap
These tools have minimal feature overlap, which makes sense given their different categories. They are more complementary than competitive.
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: HubSpot. This shared ecosystem means they can work together in your tech stack.
When to Choose Close
- Your biggest gap is in pipeline and deal tracking
- You already have a solid data enrichment tool and need specialized customer relationship management capabilities
- You want an affordable entry point ($19/mo)
- Your team's primary bottleneck is customer relationship management
When to Choose ZoomInfo
- Your biggest gap is in lead sourcing and data
- You already have a crm platform and need better B2B lead data and contact enrichment
- You want an affordable entry point ($0/mo)
- Your team's primary bottleneck is B2B lead data and contact enrichment
Using Both Together
Many sales teams use both a crm platform and a data enrichment tool as part of their complete workflow. Close handles pipeline and deal tracking while ZoomInfo covers lead sourcing and data.
Since both tools integrate with HubSpot, connecting them in your workflow is straightforward.
Decision Framework
- Map your workflow gaps. Which stage needs the most improvement: pipeline and deal tracking or lead sourcing and data?
- Check your existing stack. Do you already have a tool covering one of these categories?
- Consider your budget. Can you invest in both, or do you need to prioritize one?
- Trial both. Sign up for free trials to evaluate each tool in your actual workflow.
- Measure ROI separately. Track the impact of each tool on its specific workflow stage.
Related Reading
- Best Close Alternatives in 2026
- Best ZoomInfo Alternatives in 2026
- Close vs Salesforce: CRM Platform Comparison
- Close vs HubSpot CRM: CRM Platform Comparison
- Apollo.io vs ZoomInfo: Which B2B Data Platform Should You Choose?
Pricing and features verified as of February 2026. Visit Close and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- Can I use Close and ZoomInfo together?
- Yes, many sales teams use both tools as part of their complete workflow. ZoomInfo handles lead sourcing and contact data enrichment, while Close manages pipeline tracking and customer relationships. Both integrate with HubSpot, making it straightforward to connect them in your tech stack.
- Which is cheaper, Close or ZoomInfo?
- Close starts at $19/month for its base CRM plan, while ZoomInfo offers a free tier with 10-25 credits per month. However, direct price comparison requires context since they serve different purposes. ZoomInfo's paid plans start at $1,250/month for professional features, significantly higher than Close's top Enterprise tier at $139/month.
- Does Close have contact database features like ZoomInfo?
- No, Close is a CRM platform focused on pipeline management, calling, and email functionality, not a contact database. ZoomInfo specializes in B2B data enrichment with 260M+ professional profiles and contact information. Teams evaluating whether their CRM's built-in data features are sufficient often add a dedicated enrichment tool like ZoomInfo for better data quality.
- Should I choose Close or ZoomInfo for my sales team?
- Choose based on your workflow gap. Select Close if you need pipeline and deal tracking capabilities, especially if you already have contact data sources. Choose ZoomInfo if you need lead sourcing and contact enrichment, particularly if you already have a CRM. Many teams invest in both since they address different stages of the sales workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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