ConnectAndSell: What You Get for the Seat, and What the Filings Show

ConnectAndSell's audited 2025 accounts include a going concern qualification, and the business was sold seven months later. Both facts sit in public filings rather than in anything a demo will cover, and together they change what diligence on this vendor should look like.

Neither fact is a reason to walk away. The product is real, it is nearly two decades old, and the operating line was positive in 2025. But this is a purchase where the supplier's own balance sheet is part of what you are buying, because the thing you are buying is not only software.

What you are actually buying

ConnectAndSell sells conversations rather than dialling capacity, and the distinction is the whole product.

Its own site, captured on 29 August 2026, offers two modes. Express Connect is the technology mode, which the page says "instantly connects you to the first live voice, bypassing gatekeepers, phone trees, and voicemail." Precision Connect is the one that separates this vendor from every other name in the category, and the same page describes it as using "human agents brokering interactions with exec admins and gatekeepers connecting you directly to the named target on your list."

The company's own filed description says the same thing in more precise language. Its financial statements describe a business that "delivers conversations on demand, using a combination of proprietary switching technology and human intelligence which navigates voice mail, IVR phone menu trees and gatekeepers".

Human intelligence, in that sentence, means people. A named person on your target list is reached because somebody talked their way past the person guarding their calendar, and the rep is bridged in once the target is on the line.

Parallel dialingSoftware multiplies attempts

• Several numbers ring for one rep
• Rep is bridged to the first human
• Unanswered attempts are cancelled
• Scales with licences

Agent assistedPeople navigate the obstacles

• Agents handle gatekeepers and phone trees
• Rep joins once the named target is live
• Aimed at a specific person rather than a list
• Scales with staffed capacity

What both leave aloneUnchanged either way

• Whether the number is current
• Whether the person is the right buyer
• Whether there is a reason to call
• What the rep says in the first ten seconds

The third column is not a criticism of either model. It is the reason both vendors sell training and coaching alongside the mechanism, and ConnectAndSell does so explicitly: its site lists a Flight School, described as an immersive hands-on training programme for mastering first conversations, alongside live coaching and a CASSi AI layer covering phone number enrichment, number prioritisation, automated conversation scoring and transcription with follow-up suggestions.

The commercial model, and what the page publishes

No number appears on the pricing page fetched for this article, but that page does publish the shape, which is more useful than it sounds.

It offers "Seat-Based Pricing: Pay for each active user on the platform, giving you predictable costs." and, under the heading "No Consumption-Based Fees", promises to "Say goodbye to unpredictable costs based on call volume or usage." For a service whose delivery involves human agents that is a genuinely important commitment, because it puts the variable cost of the agent network on the vendor rather than on the customer.

It is also the line to test hardest in a contract. Ask what an active user is entitled to, and what happens operationally when a team runs a blitz that consumes far more agent time than its seat count implies. A no-consumption-fees promise is a pricing statement, not a capacity guarantee, and capacity is the thing that constrains a human-powered service.

What the filings say

This is the part that is not available from any review site, and it is public.

When Banzai International acquired the business, it filed ConnectAndSell's audited financial statements as an exhibit to a Form 8-K. In those ConnectAndSell statements, for the years ended 31 December 2025 and 2024, revenues were $14,715,954 in 2025 against $16,209,629 in 2024, on gross profit of $12,717,107. In the same ConnectAndSell statements, income from operations was $456,612 for 2025, so the business was profitable at the operating line while its revenue declined year over year.

Below that line it looks different. In the same ConnectAndSell statements, interest expense of $2,472,077 and a loss on debt extinguishment of $1,084,608 produced a net loss of $3,111,468 for 2025, against $107,463 the year before. The ConnectAndSell balance sheet puts the accumulated deficit at 31 December 2025 at $57,582,888.

The independent auditor's report carries a going concern paragraph, and the note it points to states the conditions plainly: the company "has negative working capital and has suffered recurring operating losses" and had "a line of credit that matures in December 2026". The same note records that the company was, at the time, "in process of negotiating a sale of the Company".

That sale is the resolution. Banzai's Form 8-K records that on 2 July 2026 the company "entered into an Asset Purchase Agreement" to acquire substantially all of ConnectAndSell's assets through a wholly owned subsidiary. In that Banzai filing the closing consideration is "an aggregate value of $8,450,000", comprising $750,000 in cash and $5,900,000 in Class A common stock which the Banzai text says "will equal 9.99% of the number of shares" outstanding immediately following issuance, of which Banzai shares worth $1,340,000 are held back against indemnification obligations, plus a Banzai promissory note of $1,800,000 bearing interest at 8 percent and payable quarterly over the following twelve months.

An asset purchase at roughly half a year of the revenue those statements report, structured mostly in stock with a holdback, is a specific shape of transaction, and reading it alongside the going concern note tells you more about the situation than either document does alone.

What to establish before signing

• ✓Yes: Ask how the human agent network is staffed and funded under the new owner
• ✓Yes: Get the seat entitlement and any fair-use ceiling written into the order form
• ✓Yes: Confirm which legal entity your contract is with after an asset purchase
• ✓Yes: Ask what happens to your call recordings and contact data on termination
• ✓Yes: Run the trial against your real list rather than a curated one
• ✕No: Assume the no-consumption-fees promise also guarantees agent capacity

The third item is worth a sentence, because it is easy to miss and it is specific to this deal. The 8-K sets out an asset purchase by a subsidiary rather than a purchase of the company itself, with certain specified liabilities assumed. Which entity holds your agreement, and which entity's obligations survive, is a question for your own counsel rather than for the sales team.

How it compares on the axis that matters

Against the software dialers, the trade is capacity shape rather than features.

A parallel dialer multiplies attempts and its ceiling is a licence setting, with Orum offering up to ten lines and the arithmetic that decides the right setting worked through in the line count is the whole decision. Add licences and the throughput rises the same afternoon. Koncert sells both models in one platform, with an agent-assisted mode alongside its software dialers, which is a reasonable way to try the approach without buying it standalone.

An agent-assisted service does not work that way. Its capacity is people, so it flexes on a hiring timescale rather than a provisioning one, and the quality of the outcome depends on individuals rather than on a classifier. The upside is the one thing software genuinely cannot do: a gatekeeper is a person making a judgement, and another person is better at changing that judgement than a detection model is at routing around it.

The other real difference is targeting. Parallel dialing is a volume instrument pointed at a list. Precision Connect, as described, is pointed at a named individual, which makes it the more sensible fit for a small number of high-value accounts and the more expensive way to work a long list. What the category costs per seat across the four modes is worked through in dialer modes and what a seat costs, and the wider stack of purchases people think is one purchase is in the four things people think are one.

Where we differ

RevenueFlow runs cold email and LinkedIn rather than phone, so nothing above comes from operating ConnectAndSell. The product descriptions rest on connectandsell.com's own home and pricing pages, and the financial statements and transaction terms on Banzai International's Form 8-K and its Exhibit 99.1 as filed with the Securities and Exchange Commission, all fetched on 29 August 2026.

One habit does carry across, and this vendor makes the case for it better than we could. A service that puts a person through a gatekeeper to reach a named buyer is expensive precisely because attention is expensive, which is an argument for having something worth saying when you arrive. We send one message per campaign, with no bumps and no thread replies, and re-approach a non-responder through a new campaign with a new angle rather than a scheduled reminder, for the same reason: the constraint is rarely how many attempts you can make.

If the written half is the gap, we will build the first campaign and you can size any calling investment against a known reply volume.

The short version

ConnectAndSell sells conversations rather than dials, and its Precision Connect mode uses human agents to get past gatekeepers to a named person, which is a genuinely different product from every parallel dialer it is compared with. Its pricing page sets out a seat-based model with no consumption fees and no figure at all.

In ConnectAndSell's audited 2025 accounts, revenue was $14.7 million, down from $16.2 million, on an operating profit of roughly $0.46 million and a net loss of $3.1 million after interest and a debt extinguishment charge, with an accumulated deficit of $57.6 million and a going concern qualification. Those same filings put Banzai International's acquisition of substantially all the assets at 2 July 2026, for closing consideration of $8.45 million made up of cash, stock and debt.

The product question and the supplier question are separate and both are live. Ask about agent capacity and contracting entity, not only about connect rates.

Sources: connectandsell.com's home and pricing pages for the product descriptions, and Banzai International, Inc.'s Form 8-K dated 7 July 2026 together with its Exhibit 99.1, ConnectAndSell, Inc.'s audited financial statements for the years ended 31 December 2025 and 2024, as filed with the SEC, for the financial figures, the going concern language and the transaction terms. All fetched 29 August 2026. This is not financial or legal advice, so verify current terms with the vendor and the filings before relying on them.