GMass Pricing: Which Numbers Are Current After the January 2026 Change
GMass raised prices on 1 January 2026 and most comparison pages never revised. Which figures are retired, why the page localises, and what the mailbox cap costs.
GMass raised prices on 1 January 2026. Its own post puts Standard at $29.95 a month monthly and $20.75 annually, Premium at $39.95, Professional at $59.95. Widely quoted $25, $35 and $55 figures are retired. The pricing page also localises by region, and Google caps sending at 2,000 messages per account daily.
Key takeaways
- The 1 January 2026 increase retired the $25, $35 and $55 monthly figures that most comparison pages still publish, so check the date on any GMass price before quoting it.
- The pricing page localises. Fetched from Europe it serves Standard at 23 pounds a month against a dollar list price of $29.95, and the two are not conversions of each other.
- Unlimited sending on a GMass plan means unlimited by GMass. Google publishes the actual ceiling at 2,000 messages per user account per day, 1,500 for mail merge, and says it can change without notice.
- Team plans are banded by seat count with a per-user overage above each band, so a team sitting just over a boundary often pays less by buying the next band up.
Reviewed and updated August 16, 2026
Search for what GMass costs and you will collect several different answers inside ten minutes, all of them published in 2026, none of them obviously wrong. The entry tier comes back as $25 on some pages and $29.95 on others. The same plan shows up at $18.75 and at $20.75. The top individual tier appears as both $55 and $59.95. The reason is not sloppy research on anybody's part. GMass changed its prices on 1 January 2026, and every one of those figures is a real GMass price, published by GMass, on one side or the other of that date.
That makes the useful question narrower than "what does GMass cost". It is: which numbers are current, which are retired, and which of them will actually be shown to you when you open the checkout.
What the vendor published about the change
GMass announced the increase itself, in a post titled "Upcoming Changes to GMass Pricing (Jan 2026)", and that post is the cleanest source for both the old and the new figures because it prints them side by side. It describes the increase as "only the third price increase in our 10-year history" (GMass, Upcoming Changes to GMass Pricing).
On the individual plans, that page states the monthly price of the Standard plan moved "from $25/month to $29.95/month", Premium "from $35/month to $39.95/month", and Professional "from $55/month to $59.95/month". The annual equivalents moved at the same time: Standard from $18.75 a month billed as $225 for the year to $20.75 a month billed as $249, Premium from $27.08 a month and $325 to $29.08 a month and $349, and Professional from $43.75 a month and $525 to $49.92 a month and $599.
Line those up against the roundups and the confusion resolves cleanly. A page quoting $25, $35 and $55 is quoting the pre-2026 monthly card. A page quoting $20.75 is quoting the current annual Standard rate. Both are accurate about a moment; only one of them is accurate about today.
- Standard $25/month
- Premium $35/month
- Professional $55/month
- Standard annual $18.75/month, $225 for the year
- Standard $29.95/month
- Premium $39.95/month
- Professional $59.95/month
- Standard annual $20.75/month, $249 for the year
- Pages written before January 2026 quoting $25, $35 and $55
- Pages quoting the annual per-month rate beside another page's monthly rate
- Directory listings carrying a flat-rate figure with no billing period attached
The number you are shown depends on where you open the page from
There is a second reason two people comparing notes on GMass pricing can both be reading the page correctly and still disagree. The pricing page localises.
Fetched from a European address, gmass.co/pricing serves its plans in pounds: Standard at £23 a month on the monthly plan, Standard at £15 a month when paid annually with £189 billed for the year, and Premium at £31 a month. Those are not conversions of the dollar figures above, and treating them as though they were will produce a budget that is wrong in both currencies.
The practical consequence is small but it bites during procurement. A finance team pulling up the page from one country and a seller quoting the vendor's US blog post are looking at two different price lists. Agree which one applies before the number goes into a spreadsheet, and screenshot the checkout rather than the marketing page, because the checkout is the surface that binds. The same failure mode shows up across sales tooling that prices per region, and it is one reason a like-for-like comparison against a platform such as Smartlead has to start by agreeing the currency and the billing period before any figure is compared.
What "unlimited" means when the sending happens inside Gmail
GMass is a Chrome extension and a Google Workspace add-on rather than a standalone sending platform. It sends through your own Gmail or Workspace mailbox, which is the whole appeal: your mail leaves from the address people already recognise, with your existing domain reputation behind it.
That architecture is also what governs volume, and it is where the pricing page's headline claim needs reading carefully. The plan cards advertise "Send unlimited emails!" with an asterisk beside it. The asterisk is doing real work, because the ceiling is not set by GMass at all. Google publishes the limits in its own Workspace admin documentation: a daily sending limit of 2,000 messages per user account, "1,500 for mail merge (previously called multi-send)", and 500 for trial accounts. The same page notes that limits apply "over a rolling 24-hour period, not a set time of day", and warns that "sending limits can change without notice" (Google Workspace Admin Help, Gmail sending limits).
So the honest reading of an unlimited GMass plan is unlimited by the vendor and capped by your mailbox provider. Buying a higher GMass tier does not raise the Google ceiling. Adding mailboxes does, which is why inbox rotation appears where it does in the plan ladder rather than in the volume column.
- Yes: Daily sending limit per user account: 2,000 per user, applied over a rolling 24-hour window.
- Yes: Mail merge, previously called multi-send: 1,500 messages per day.
- Depends: Trial accounts: 500 messages per day.
- Yes: Recipients per message: 2,000 in total, with a maximum of 500 external recipients.
- No: Google states these limits can change without notice, so a plan built to sit exactly at the cap has no margin.
Two things are worth settling before you size anything, and neither is a pricing question, though both change what a given tier is worth to you. The first is authentication, because a mailbox that is not correctly aligned will underdeliver whatever the plan costs: SPF, DKIM and DMARC for cold email covers the setup. The second is list quality, since sending capacity spent on addresses that bounce is capacity bought twice, and email verification tools covers what each stage of that check actually proves.
The team plans are where the arithmetic gets interesting
The individual tiers are flat-rate per mailbox. The team plans are banded by user count, and the bands are the part comparison tables tend to flatten.
From the same pricing-change post: a 5-user team moved from $29 per user per month, billed as $145 in total, to $35 per user per month at $175 in total. A 10-user team moved from $26.50 per user to $29.50 per user, or $265 to $295 in total. A 25-user team moved from $24 per user to $29 per user, $600 to $725 in total. A 50-user team moved from $22 per user to $27 per user, $1,100 to $1,350 in total. GMass states that team plans include the full Professional feature set, naming high-priority support and MultiSend inbox rotation specifically.
The band structure matters more than the headline rate because the per-user price steps down as the band widens, and each band has a per-user overage rate for going past it. A team sitting one or two seats above a band boundary pays the overage rate rather than the next band's cheaper per-user rate, so the cheapest configuration is frequently the band above the one you think you need. That is worth ten minutes with the current published figures before signing, not after.
Modelling the real number
The list price is the smallest input into what a sending stack costs, and this is the part where per-seat comparisons between tools quietly mislead. A GMass seat prices the software attached to one mailbox. The volume that mailbox can carry is fixed by Google. So the cost of a given send rate is a function of how many mailboxes you need to carry it, not of which GMass tier you pick.
As an invented illustration to show the shape of the arithmetic rather than a rate we are quoting: a team wanting 3,000 sends a day through Workspace mailboxes needs at least two mailboxes to stay under the published 2,000-a-day cap, and would want more than two to leave headroom, because Google says the limits can change without notice and a plan pinned to the ceiling has nowhere to go. Each of those mailboxes carries its own domain, its own warmup and its own GMass seat. The seat licence is rarely the largest line in that stack.
- Step 1Start from the send rate
Decide the daily volume the campaign actually needs, before choosing any tool.
- Step 2Divide by the mailbox ceiling
Google publishes the per-account daily limit. That, not the software tier, sets how many mailboxes the volume requires.
- Step 3Add headroom
Google states the limits can change without notice, so size below the cap rather than at it.
- Step 4Price the mailboxes and domains
Workspace seats, domains and warmup are usually the larger share of the stack.
- Step 5Add the seat licences last
Only now does the choice between GMass tiers, or between GMass and another tool, change the total materially.
Where it fits
GMass suits a team that wants to send from real Gmail mailboxes, keep the sending surface inside an inbox people already use, and avoid running a separate platform. The price is genuinely low for what it does, and the January 2026 increase did not change that.
It is a less natural fit where the volume requirement is high enough that the mailbox count becomes the dominant cost, because at that point the thing you are buying is infrastructure rather than a Gmail add-on, and the comparison set changes. If that is the direction you are heading, the alternatives worth considering sit in a different category, and the configuration questions in Gmail SMTP settings become the ones that decide deliverability.
One thing worth stating as our own operating position rather than as advice about the tool: we run one message per campaign, with no bumps and no thread replies, so the follow-up-stage counts that appear in sending-tool feature grids are not a dimension we buy on. A tool that can send unlimited follow-up stages is describing a capability, not a recommendation.
The short version
Check the date on any GMass price you find, because the 1 January 2026 change retired the widely quoted $25, $35 and $55 monthly figures. Check the currency, because the pricing page localises and the pound and dollar cards are not conversions of each other. Read the unlimited claim as unlimited-by-GMass and capped-by-Google, at the published 2,000 messages a day per account. And price the mailboxes before the seats, because that is where the money is.
Want a sending setup where the mailbox count, the warmup and the domain plan are worked out against your actual send rate before anything is bought? Get a free campaign plan and we will size it with you.
Pricing and platform limits verified against the vendor and Google pages linked above as of August 2026. Vendor pricing pages localise by region and change without notice. Verify current terms with the vendor before relying on them.
Frequently asked questions.
Frequently asked questions- How much does GMass cost in 2026?
- GMass published the current figures itself when it announced the January 2026 change. Standard is $29.95 a month billed monthly, or $20.75 a month billed annually at $249 for the year. Premium is $39.95 monthly. Professional is $59.95 monthly. Team plans start at $35 per user per month for a five-user band. Regional pricing differs.
- Why do different sites quote different GMass prices?
- Two reasons, and both are legitimate. GMass increased prices on 1 January 2026, so any page written before that date quotes retired figures. And the pricing page localises by region, so a European visitor sees pounds and an American visitor sees dollars, at rates that are set separately rather than converted from each other.
- Does a GMass plan really let you send unlimited emails?
- Unlimited from the vendor, yes. The ceiling comes from your mailbox provider instead. Google publishes a daily sending limit of 2,000 messages per Workspace user account, 1,500 where mail merge is used, and 500 on trial accounts, applied over a rolling 24-hour period. Upgrading a GMass tier does not raise that cap.
- Is GMass cheaper than a dedicated cold email platform?
- On the licence line it usually is. On the total it depends on volume, because sending through Gmail means volume is bought in mailboxes rather than in software tiers. Once the mailbox count climbs, the Workspace seats, domains and warmup dominate the stack and the seat licence stops being the number that decides anything.
About the author.
Ben Carden is CRO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Previously at Gartner Enterprise. Studied at London School of Economics.
Ben Carden · CRO
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