LeadMagic Pricing: What a Credit Buys Per Endpoint
LeadMagic publishes two different per credit rates for the same plan, and both are right. The five tiers, the endpoint costs, and the clock that separates them.
As published on its own pricing page on 2 September 2026, LeadMagic runs five tiers: Basic $49.99 a month for 2,000 credits, Essential $99 for 5,000, Growth $249 for 20,000, Professional $499 for 50,000 and Ultimate $849 for 100,000. Annual billing costs ten months of the monthly rate at most tiers.
Key takeaways
- The five self serve tiers run from $49.99 a month for 2,000 credits to $849 a month for 100,000, with an enterprise route starting at $2,490 a quarter billed upfront.
- Two published per credit rates for the same plan differ only by billing clock: the docs divide a monthly price by monthly credits, the pricing card divides an annual price by annual credits.
- Credit costs vary by endpoint from 0.25 for a validation check to 10 for a complete profile from an email address, all drawn from one shared workspace balance.
- Rollover of up to two months starts at Essential, and the unmetered search API is a step change at Professional rather than a larger allowance.
Reviewed and updated September 2, 2026
LeadMagic prints two different per credit rates for the same plan on two of its own surfaces, and both are correct. The pricing page divides an annual price by a year of credits. The developer docs divide a monthly price by a month of credits. Nothing is wrong and a buyer reading one page and quoting it against a competitor is comparing the wrong thing.
That is the whole difficulty with credit pricing, compressed into one vendor. The headline rate is arithmetic, and the arithmetic depends on a billing clock nobody states in the comparison.
The ladder, as the pricing page publishes it
As published on LeadMagic's pricing page on 2 September 2026, the plan comparison table lists five tiers with a monthly price, an annual price and a monthly credit allowance.
The page lists Basic at $49.99 a month or $490 a year for 2,000 monthly credits, with search and export not included and no credit rollover. The page lists Essential at $99 a month or $990 a year for 5,000 monthly credits, with search included at 10,000 rows a day. It lists Growth on the same page at $249 a month or $2,490 a year for 20,000 monthly credits at 25,000 rows a day, Professional at $499 a month or $4,990 a year for 50,000 monthly credits at 50,000 rows a day, and Ultimate at $849 a month or $8,490 a year for 100,000 monthly credits at 100,000 rows a day.
Rollover starts at Essential, where the table states that up to two months of credits can be banked, and continues at every tier above it. Basic carries no rollover at all, which is the entry tier's real limitation rather than its credit count.
The search API is metered differently from the tiers below it. Basic, Essential and Growth charge 1 credit per search API request. Professional and Ultimate list it as unmetered, at 5 and 10 requests per second account wide respectively. That is a step change rather than a bigger allowance, and for a team wiring search into a pipeline it is the line that decides the tier.
Above the self serve ladder, the page publishes an enterprise route with a credit price lock, custom volume and a dedicated service level agreement, stating that plans start at $2,490 a quarter, billed upfront.
Why two per credit rates, and which one you want
The annual cards on the same page quote a monthly equivalent rate and an annual credit total: Basic at $41 a month billed $490 a year for 24,000 credits at about $0.0204 a credit, Essential at $83 a month billed $990 a year for 60,000 credits at about $0.0165, and Growth at $208 a month billed $2,490 a year for 240,000 credits at about $0.0104.
The developer documentation publishes a different column for the same five plans: Basic at about $0.025 a credit, Essential at about $0.0198, Growth at about $0.01245, Professional at about $0.00998 and Ultimate at about $0.00849.
Rate cards that disagree with a vendor's own pages are common here, and Anymail Finder's two published prices sit in the same document on the same day.
Both columns are the vendor dividing its own published figures. The docs column divides the monthly price by the monthly credits. The pricing card column divides the annual price by twelve months of credits, so it carries the annual discount inside it. Essential is the clean illustration, using the same page and the same documentation: $99 divided by 5,000 credits gives the docs figure, and $990 divided by 60,000 credits gives the card figure.
The headline on the pricing page reads that credits start from $0.007, and the page's own frequently asked questions place that figure precisely, stating that the Ultimate annual plan offers credits as low as that against about $0.025 on Basic monthly. The page prices Ultimate at $8,490 a year for 100,000 credits a month, which is 1,200,000 credits a year, and that division is where the figure comes from. It is the cheapest rate the published ladder reaches, and it requires both the top tier and annual billing.
One small disagreement is worth naming rather than smoothing. The page's structured data carries an offer price of $49.00 while the rendered Basic card reads $49.99. The card is what a visitor is shown, so that is the figure quoted here.
- Basic 2,000 a month
- Essential 5,000
- Growth 20,000
- Professional 50,000
- Ultimate 100,000
- Basic: not included
- Essential: 10,000 rows a day
- Growth: 25,000
- Professional: 50,000
- Ultimate: 100,000
- Basic, Essential, Growth: 1 credit per request
- Professional: unmetered, 5 requests a second
- Ultimate: unmetered, 10 requests a second
- Account wide rather than per key
What a credit actually buys, endpoint by endpoint
The credit count is meaningless until you know what each call spends, and this vendor publishes that table in full on its documentation host rather than on its pricing page.
A verified work email through Email Finder is 1 credit. A personal email is 2. Profile Search is 1, Role Finder is 2 and Company Search is 1. Technographics is 1 and Company Funding is 4. Competitors Search is 5. Profile to Email is 5 and Mobile Finder is 5. Email to Profile, which returns a complete profile from an address, is 10. Job Change Detector is 3 per request. The pricing page adds Employee Finder at 0.05 credits per employee.
The advertising endpoints price differently again. Google Ads Search and Meta Ads Search charge 1 credit per ad returned and nothing when none are, and B2B Ads Search charges 1 base credit plus 1 per ad for up to fifty ads per search, with a 1 credit minimum. B2B Ad Details is 2.
Email Validation is the exception to the whole model. It charges 0.25 credits per billable check, meaning four checks to a credit, and the docs are explicit that only definitive results are billable: an unknown verdict is free, and an address that fails RFC syntax is marked invalid instantly at no charge.
The billing rule underneath all of it is that finders pay only when found. The documentation states that Email Finder charges its credit when a valid email is returned and that misses are free, and that Mobile Finder and similar tools follow the same pattern. Some products bill per check rather than per result, and Job Change Detector at 3 credits is the example the vendor names.
- Step 1List the calls, not the rows
One row can be an email lookup, a mobile lookup and a profile lookup. Each spends a different number of credits from the same pool.
- Step 2Split billable from free
Finder misses cost nothing and unknown validation verdicts cost nothing, so only resolved calls enter the estimate.
- Step 3Add the validation arm separately
Validation is quartered against every other endpoint, so a heavy validation workload barely moves a total that a light mobile workload doubles.
- Step 4Pick the tier on the search line
If search is wired into a pipeline, the metered and unmetered tiers behave differently enough that credit count is the second question.
The shared pool, and the control that makes it safe
Credits sit in one workspace balance shared across teammates, products and integrations, spanning the API, the app, the Clay integration, the model context protocol server and the command line tool. The documentation states there is no per member credit allocation in the app.
Read that beside the endpoint table and the risk is obvious. Email to Profile at 10 credits is forty times an Email Validation check, and one badly scoped batch against the wrong endpoint spends a month of an entry plan. The vendor's answer is operational rather than structural: team credit management from Essential upward, an auto top up that buys credits when the balance falls past a threshold you set, and a credits endpoint that returns the current balance so a pipeline can check before it runs.
The same exposure appears wherever the meter is the data point rather than the row, as FullEnrich's charge for a found mobile number sits well above one for a work email.
The auto top up deserves a moment of scepticism, because it removes the only natural circuit breaker a prepaid model has. A runaway job on a manual balance stops when the credits do. On auto top up it keeps buying. Set the threshold and the purchase amount deliberately, and put the balance check in the job rather than relying on the alert.
Upgrades take effect immediately, with existing credits transferring and the new subscription date starting at that moment. Downgrades take effect at the end of the billing cycle. That asymmetry is standard and it means a tier chosen for one heavy month is paid for until the cycle ends.
Reading this vendor against the rest of the category
LeadMagic sells the same job several vendors sell, and the meters make direct comparison harder than it looks.
A vendor charging per lookup and a vendor charging per found result are not comparable on a rate card at all, and the gap between them widens as your list gets harder. A vendor pricing per seat and a vendor pricing per credit rank in opposite orders depending on your headcount. The only comparison that settles it is a bake off on your own rows, and email finder tools sets out how to run one: same rows, same day, one neutral verifier, scored on cost per correct address rather than hit rate.
Where the workload is validation heavy rather than discovery heavy, the ordering matters more than the vendor. Verification runs at a small fraction of a paid lookup, so a cheap bulk pass over addresses you already hold resolves a large share of a list before any finder is paid, and waterfall enrichment works through the ordering and the billing terms that change it.
For a team wiring the API into a pipeline, the questions that decide the integration are rate limits, credit accounting and caching rather than coverage claims, and data enrichment APIs covers the two separate limit systems that can stop a run and why a retry that rescues you from one burns through the other. What a model may and may not contribute to an enriched record, and why a fabricated field is a silent failure, is the subject of AI data enrichment.
The short version
LeadMagic publishes five self serve tiers running from $49.99 a month for 2,000 credits to $849 a month for 100,000, with annual billing at ten months of the monthly rate at the middle tiers, rollover of up to two months from Essential upward, and an enterprise route starting at $2,490 a quarter. Its two published per credit rates differ only by billing clock, and the cheapest published rate requires the top tier on annual billing.
The number that actually decides your bill is the endpoint mix, because a complete profile from an email costs forty times a validation check out of the same pool. Estimate calls rather than rows, and set the auto top up threshold before the first heavy job rather than after it.
If the constraint turns out to be the supply of qualified conversations rather than the supply of records, see what a first campaign produces on your own market.
Plan prices, credit allowances and per endpoint credit costs above were read from LeadMagic's own pricing page and its developer documentation on 2 September 2026. Verify current terms with the vendor before relying on them.
Frequently asked questions.
Frequently asked questions- How much does LeadMagic cost?
- As published on its own pricing page on 2 September 2026, Basic is $49.99 a month or $490 a year for 2,000 monthly credits, Essential $99 or $990 for 5,000, Growth $249 or $2,490 for 20,000, Professional $499 or $4,990 for 50,000, and Ultimate $849 or $8,490 for 100,000. Enterprise plans start at $2,490 a quarter.
- Why do two LeadMagic pages quote different per credit rates?
- Both divide the vendor's own published figures, on different clocks. The developer docs divide a monthly price by a monthly credit allowance. The pricing cards divide an annual price by twelve months of credits, so the annual discount is already inside that figure. Essential shows it cleanly: $99 over 5,000 credits against $990 over 60,000.
- What does each LeadMagic endpoint cost in credits?
- The documentation publishes the table. Email Finder, Profile Search, Company Search and Technographics are 1 credit each. Personal Email Finder and Role Finder are 2. Job Change Detector is 3 per request. Company Funding is 4. Mobile Finder, Profile to Email and Competitors Search are 5. Email to Profile is 10. Email Validation is 0.25 per billable check.
- Do I pay for lookups that fail?
- The documentation states that finders charge only when data is returned, so an Email Finder miss is free, and that Email Validation bills only definitive valid and invalid verdicts while an unknown result and an RFC syntax failure cost nothing. Some products bill per check instead, and the vendor names Job Change Detector at 3 credits as that case.
About the author.
Ben Carden is CRO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Previously at Gartner Enterprise. Studied at London School of Economics.
Ben Carden · CRO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
FullEnrich Pricing: You Pay Only for Found Data
FullEnrich spends credits only on data it finds and verifies, and a mobile number costs ten times a work email. The bands, and the mix that decides the bill.
Apollo.io Email Finder: How It Works and What It Costs
How Apollo resolves an email lookup, what waterfall enrichment charges when it finds nothing, and how to test any finder's accuracy on your own market.
Crunchbase Pricing: The Annual Rate Is Introductory
The annual figure Crunchbase shows a new visitor is a first year rate, and its own help centre says so. Where the price lives, and why the export cap decides it.
Typeform Alternatives: Read the Response Meter First
Typeform meters responses with a hard ceiling and counts seats inside the plan. What Tally, Fillout, Formbricks and Jotform count instead, from their own pricing pages.
BrightTALK Pricing: What the Vendor Does Not Publish
Six BrightTALK surfaces carry no price at all. The $500 figure filling that gap is a 2022 scrape on a listing the vendor says it does not manage.
Webflow Pricing: The Four Lines on a Real Bill
Webflow bills a site plan, a workspace plan, seats and metered add-ons. What each line pays for, read from the vendor's own pricing page in September 2026.