LeadMagic Pricing: What a Credit Buys Per Endpoint

LeadMagic prints two different per credit rates for the same plan on two of its own surfaces, and both are correct. The pricing page divides an annual price by a year of credits. The developer docs divide a monthly price by a month of credits. Nothing is wrong and a buyer reading one page and quoting it against a competitor is comparing the wrong thing.

That is the whole difficulty with credit pricing, compressed into one vendor. The headline rate is arithmetic, and the arithmetic depends on a billing clock nobody states in the comparison.

LeadMagic Pricing at a Glance

LeadMagic pricing runs from $99 a month for 5,000 credits on Essential to $849 a month for 100,000 credits on Ultimate, with Growth at $249 and Professional at $499 between them. Annual billing charges ten months for twelve, so Essential is $990 a year, and the pricing page's headline of credits from $0.007 needs Ultimate on annual billing.

The ladder, as the pricing page publishes it

LeadMagic's pricing page lists four tiers in its plan comparison table, each with a monthly price, an annual price and a monthly credit allowance.

The page lists Essential at $99 a month or $990 a year for 5,000 monthly credits, with search included and export up to 10,000 rows a day. It lists Growth at $249 a month or $2,490 a year for 20,000 monthly credits at 25,000 rows a day, Professional at $499 a month or $4,990 a year for 50,000 monthly credits at 50,000 rows a day, and Ultimate at $849 a month or $8,490 a year for 100,000 monthly credits at 100,000 rows a day. If you have seen a cheaper Basic tier quoted elsewhere, it is not on either LeadMagic surface now: the pricing page lists these four, and the developer documentation states that plans start at $99 a month.

Rollover now runs on every tier. The table states that up to two months of credits can be banked, which the cards spell out as twice the monthly allocation, and the documentation adds that an Essential plan is required for credits to roll over each month.

Search changed shape as well. From Essential up, People, Company and Jobs Search is included, and the page says searching spends no credits; revealed emails at 1 credit and mobile numbers at 5 still bill at standard rates. The search API is the step that remains. Essential and Growth charge 1 credit per search API request, while Professional and Ultimate list it as unmetered, at 5 and 10 requests per second account wide respectively. For a team wiring search into a pipeline, that line decides the tier.

Above the self serve ladder, the page publishes an enterprise route with a credit price lock, custom volume and a dedicated service level agreement, stating that plans start at $2,490 a quarter, billed upfront.

Why two per credit rates, and which one you want

The cards on the same page switch between two billing states. Billed annually, Essential shows $83 a month billed $990 a year for 60,000 credits at $0.0165 a credit, and Growth $208 a month billed $2,490 a year for 240,000 credits at $0.0104. Switch the toggle to monthly and Essential shows $99 for 5,000 credits at $0.0198, and Growth $249 for 20,000 at $0.0124.

The developer documentation publishes one column for the four plans: Essential at $0.0198 a credit, Growth at $0.01245, Professional at $0.00998 and Ultimate at $0.00849. That is the monthly column, printed to one more decimal place on Growth than the card shows.

Rate cards that disagree with a vendor's own pages are common here, and Anymail Finder's two published prices sit in the same document on the same day.

Both rates are the vendor dividing its own published figures. The docs column divides the monthly price by the monthly credits. The annual card divides the annual price by twelve months of credits, so it carries the annual discount inside it, and the page labels that discount as 17% on annual billing, or two months free. Essential is the clean illustration, using the same page and the same documentation: $99 divided by 5,000 credits gives the docs figure, and $990 divided by 60,000 credits gives the card figure.

The headline on the pricing page reads that credits start from $0.007, and the page's own frequently asked questions place that figure precisely, stating that the Ultimate annual plan offers credits as low as that against $0.0198 on Essential monthly. The page prices Ultimate at $8,490 a year for 100,000 credits a month, which is 1,200,000 credits a year, and that division is where the figure comes from. It is the cheapest rate the published ladder reaches, and it requires both the top tier and annual billing.

One small disagreement is still worth naming rather than smoothing: the monthly Growth card shows $0.0124 a credit where the documentation prints $0.01245. It is rounding, and $249 divided by 20,000 credits gives the longer figure. The page's structured data now lists an offer price of 99 US dollars, which agrees with Essential.

What a credit actually buys, endpoint by endpoint

The credit count is meaningless until you know what each call spends, and this vendor publishes that table in full on its documentation host rather than on its pricing page.

A verified work email through Email Finder is 1 credit. A personal email is 2. Profile Search is 1, Role Finder is 2 and Company Search is 1. Technographics is 1 and Company Funding is 4. Competitors Search is 5. Profile to Email is 5 and Mobile Finder is 5. Email to Profile, which returns a complete profile from an address, is 10. Job Change Detector is 3 per request. Employee Finder is 1 credit per 20 employees, which the pricing page writes as 0.05 credits per employee.

The advertising endpoints price differently again. Google Ads Search and Meta Ads Search charge 1 credit per ad returned and nothing when none are, and B2B Ads Search charges 1 base credit plus 1 per ad for up to fifty ads per search, with a 1 credit minimum. B2B Ad Details is 2.

Email Validation is the exception to the whole model. It charges 0.25 credits per billable check, meaning four checks to a credit, and the docs are explicit that only definitive results are billable: an unknown verdict is free. Invalid is definitive too, and the docs now say that malformed, no-MX, disposable and blocklisted addresses come back as an instant invalid and are billed like any other invalid, so a dirty list costs validation credits for its garbage rows as well.

The billing rule underneath all of it is that finders pay only when found. The documentation states that Email Finder charges its credit when a valid email is returned and that misses are free, and that Mobile Finder and similar tools follow the same pattern. Some products bill per check rather than per result, and Job Change Detector at 3 credits is the example the vendor names.

The way to turn a tier into an estimate is to list calls rather than rows, split billable results from free misses, and price validation as its own arm. An illustrative month, with volumes invented for the example: 2,000 work emails found at 1 credit is 2,000 credits, 4,000 definitive validation verdicts at 0.25 is 1,000, and 300 mobiles found at 5 is 1,500. That is 4,500 credits, inside Essential's 5,000 a month, and the mobile arm alone costs more than the validation arm that checked thirteen times as many rows.

Call	Billable results	Credits each	Credits
Email Finder	2,000 found	1	2,000
Email Validation	4,000 definitive	0.25	1,000
Mobile Finder	300 found	5	1,500
Month			4,500

The shared pool, and the control that makes it safe

Credits sit in one workspace balance shared across teammates, products and integrations, spanning the API, the app, the Clay integration, the model context protocol server and the command line tool. The documentation states there is no per member credit allocation in the app.

Read that beside the endpoint table and the risk is obvious. Email to Profile at 10 credits is forty times an Email Validation check, and one badly scoped batch against the wrong endpoint spends a month of an entry plan. The vendor's answer is operational rather than structural: team credit management on every plan from Essential, which comes with 3 team seats (Growth has 5), an auto top up that buys credits when the balance falls past a threshold you set, and a credits endpoint that returns the current balance so a pipeline can check before it runs.

The same exposure appears wherever the meter is the data point rather than the row, as FullEnrich's charge for a found mobile number sits well above one for a work email.

The auto top up deserves a moment of scepticism, because it removes the only natural circuit breaker a prepaid model has. A runaway job on a manual balance stops when the credits do. On auto top up it keeps buying. Set the threshold and the purchase amount deliberately, and put the balance check in the job rather than relying on the alert.

Upgrades take effect immediately, with existing credits transferring and the new subscription date starting at that moment. Downgrades take effect at the end of the billing cycle. That asymmetry is standard and it means a tier chosen for one heavy month is paid for until the cycle ends.

Reading this vendor against the rest of the category

LeadMagic sells the same job several vendors sell, and the meters make direct comparison harder than it looks.

A vendor charging per lookup and a vendor charging per found result are not comparable on a rate card at all, and the gap between them widens as your list gets harder. A vendor pricing per seat and a vendor pricing per credit rank in opposite orders depending on your headcount. The only comparison that settles it is a bake off on your own rows, and email finder tools sets out how to run one: same rows, same day, one neutral verifier, scored on cost per correct address rather than hit rate.

Where the workload is validation heavy rather than discovery heavy, the ordering matters more than the vendor. Verification runs at a small fraction of a paid lookup, so a cheap bulk pass over addresses you already hold resolves a large share of a list before any finder is paid, and waterfall enrichment works through the ordering and the billing terms that change it.

For a team wiring the API into a pipeline, the questions that decide the integration are rate limits, credit accounting and caching rather than coverage claims, and data enrichment APIs covers the two separate limit systems that can stop a run and why a retry that rescues you from one burns through the other. What a model may and may not contribute to an enriched record, and why a fabricated field is a silent failure, is the subject of AI data enrichment.

The short version

LeadMagic publishes four self serve tiers running from $99 a month for 5,000 credits to $849 a month for 100,000, with annual billing at ten months of the monthly rate on every tier, rollover of up to two months on all four, search included from Essential up, and an enterprise route starting at $2,490 a quarter. Its two published per credit rates differ only by billing clock, and the cheapest published rate requires the top tier on annual billing.

The number that actually decides your bill is the endpoint mix, because a complete profile from an email costs forty times a validation check out of the same pool. Estimate calls rather than rows, and set the auto top up threshold before the first heavy job rather than after it.

If the constraint turns out to be the supply of qualified conversations rather than the supply of records, see what a first campaign produces on your own market.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.