Expandi Pricing: One Published Tier and What Scales It

Expandi publishes one self-serve price: $99 a month, or $79 on annual billing, for the Business plan. Everything above that is a conversation with a salesperson. That is the whole public ladder, and it is unusually short for a category that normally advertises three or four tiers. Fetched 16 August 2026.

The interesting question is therefore not which tier to pick. It is what happens to that figure once you add accounts, add-ons and the things the plan does not cover.

What is actually published

Business$99 per month, $79 on annual billing

• Described as better suited to small sales teams
• Cloud-based software
• Dedicated country-based IP address
• Profile auto warm-up
• Configurable daily limit ranges
• Unlimited campaigns
• Multichannel with email follow-ups
• 7-day free trial

AgencyCustom, quoted from 10+ seats

• Positioned for larger teams and white-label use
• Everything in Business
• Roles and permission management
• Centralised campaign management
• Client-facing reports
• Template sharing
• Dedicated customer success manager
• Run Expandi under your own brand

The page also names image and GIF personalisation as requiring an additional cost on top of the subscription, and a video personalisation integration as a paid add-on. Both are features Expandi is well known for, so neither belongs outside the budget.

The seat is the unit, and the unit is a LinkedIn account

This is the arithmetic that matters, and it is short.

$495Five accounts, monthly billing

Our arithmetic: 5 x $99

$395The same five, annual billing

Our arithmetic: 5 x $79

$990Ten accounts, monthly billing

Our arithmetic: 10 x $99

$11,880Ten accounts across a year, monthly billing

Our arithmetic: 10 x $99 x 12

Ten sender accounts is not an ambitious configuration. It is roughly what a single operator runs when volume is coming from sender count rather than from per-account intensity, which is the operating model this channel rewards and the one LinkedIn's own restriction triggers push you toward.

So the structural tension is explicit here. The safest way to run the channel is the most expensive way to buy this tool, and the Agency tier exists precisely because that arithmetic stops working somewhere around ten seats. When a vendor routes 10-plus seats to a sales conversation, it is telling you the published rate is not the rate at scale.

What the dedicated IP is worth

The per-seat price is buying one thing above all others, and it is worth separating from the feature list.

A cloud tool signs into a LinkedIn account from infrastructure that is not the member's usual location. That is the fundamental cost of the architecture, and the mitigation is a dedicated address matched to the account's stated country, held stable for the life of the account. Expandi's page names exactly that.

The comparison worth making is not against tools with a cheaper sequence builder. It is against cloud tools without a dedicated address, which are cheaper and are buying the risk without the mitigation, and against browser-resident tools, which get IP consistency for free because they run in your own session and cost a fraction as much.

That framing puts the $99 in context. It is expensive against an extension and reasonable against a cloud tool that does the address properly, and the extension only works if someone keeps a machine on.

The question worth putting to any vendor charging for a dedicated address is narrow and answerable. Is it dedicated to this account or shared across a pool. Is it matched to the country on the profile. Does it persist if the subscription is paused for a month and resumed. And has it been used by another account before yours, because a previously flagged address is worse than a clean shared one.

Those four answers are the product. A vendor that cannot give them clearly is charging cloud prices for the risk without the mitigation, and that is the only comparison in this category where the money maps onto something LinkedIn can actually observe.

The add-ons that are not optional in practice

Image and GIF personalisation is listed on the pricing page as requiring additional cost. It is also one of the two or three things people cite as the reason to choose Expandi.

Budget it explicitly rather than discovering it. The same applies to the video personalisation integration, named on the page as a paid add-on through a third party.

There is a broader point here that applies to the whole category. Personalised images raise reply rates in some segments and read as gimmicky in others, and neither outcome is predictable from a feature list. The variable that moves reply rate reliably is whether the message names something specific and true about that company, which is a research and targeting cost rather than a software one. Budgeting for the add-on and not for the research is the common version of this mistake, and it produces beautifully personalised images wrapped around a generic message.

What the plan does not include

Sales Navigator, if your targeting or InMail steps depend on it, which is usually the second line item on this channel and the one most often over-bought. That cost is set out in Sales Navigator pricing.

The email infrastructure for the multichannel half. Email follow-ups in the sequence builder schedule email; they do not supply authenticated, warmed domains configured for cold sending.

The accounts. Warmed, complete LinkedIn profiles with real connection bases are the actual input, and the profile auto warm-up feature exists because the vendor expects unramped accounts to get restricted. Ramping means paying full seat price for partial capacity through the first weeks, so bringing five accounts online at once costs five full seats for a month of reduced output.

Line items in a real Expandi budget

• ✓Yes: Seats at the published rate, multiplied by account count
• ✓Yes: Image and GIF personalisation as a stated additional cost
• ✓Yes: Sales Navigator licences where the sequence needs them
• ✓Yes: Email sending infrastructure for the multichannel half
• ✓Yes: Weeks of ramping at full seat price and partial output
• ~Depends: Any allowance for a restricted account still holding a paid seat

What a quote-only Agency tier usually means

A custom tier is not evasion, and it is worth knowing what is actually being negotiated so the conversation starts in the right place.

Three things move in a quote at this shape. The per-seat rate falls with volume, which is the obvious one. The commercial terms change, usually toward an annual commitment with a minimum seat count, which is where the discount is actually funded. And the support arrangement changes, which for agency work is often the part that matters most because a restricted client account at 9am is a different problem when there is a named person to ask.

What does not usually move is the product. Agency tiers in this category add management surface, roles, client reporting and white labelling rather than different sending behaviour. The accounts still do what the accounts do.

So the useful preparation before that call is a number rather than a question. Know how many accounts you will run, what daily rate each will hold, and how that grows over the next two quarters. A vendor quoting against a real forecast prices differently from one quoting against a hopeful one, and the seat count is the only lever with real weight in the conversation.

Ask specifically about seats that sit idle. Agency work is lumpy, clients pause, and a per-seat commitment with no allowance for that becomes expensive in the quiet month rather than the busy one. Whether unused seats can be parked or reassigned between clients is worth more than a few dollars off the rate.

The annual question

Annual billing is marked at 20 percent off, taking $99 to $79 a seat. That is a real saving and it is priced against a specific risk.

An account can be restricted at any time, and LinkedIn's help page states that support cannot disclose the reason or shorten the wait, that a restriction typically lasts a week, and that withdrawing pending invitations will not lift it. A restricted account still holds a paid seat.

The sensible construction is to commit annually only for accounts that are warmed, running and producing, and to keep new accounts on monthly billing through the ramp. That preserves most of the discount and leaves the flexibility where the uncertainty actually is.

Reading a quoted Expandi price elsewhere

Third-party pages quote this vendor at a range of figures, and the reason is usually that they copied one billing state without saying which.

The page carries both states in one document, so a raw read can surface a number no visitor sees by default. Note the date as well: repricing in this category is frequent enough that an undated figure has an unknown expiry, and several vendors here reprice quarterly.

The product-level evaluation, including what the vendor claims about bypassing outreach limits and how that reads against LinkedIn's own terms, is in Expandi. The architecture comparison across the whole category is in LinkedIn automation tools, and the multi-sender model we run client outreach on is in our HeyReach review.

What to settle before paying

Count the accounts your intended operating rate requires, then price that number rather than one seat.

Get the Agency quote if you are anywhere near ten seats, because that is the threshold the vendor itself sets and the published rate is not the rate above it.

Ask what the personalisation add-ons cost, in writing, before they become the reason the invoice does not match the plan.

And ask what happens to a seat when its account is restricted, since the subscription and the usable account are independent things. If you would rather not carry that risk directly, get a free campaign plan and we will map the channel to your ICP before anything sends.

Pricing and features verified as of August 2026. Verify current terms with the vendor before relying on them.