Unify's Pricing: $20 and $60 a Seat, and What the Credits Buy
Unify publishes $0, $20 and $60 a seat, and an allowance of credits under each one. The credit line is what decides what a plan can actually do.
Unify's pricing page publishes four plans: Free at $0, Base at $20 per seat per month, Pro at $60 per seat per month, and a custom Business plan billed annually. Base carries 800 credits per seat per month and Pro carries 2,400, and credits rather than seats decide what a plan can do.
Key takeaways
- Unify publishes $0, $20 and $60 per seat per month on monthly billing, with a custom Business plan billed annually.
- The paid monthly plans carry 800 and 2,400 credits per seat per month, and the FAQ prices email enrichment at about one credit and phone enrichment at about four.
- Credit top-ups pool across the team, carry over for up to twelve months, and exhausted credits pause actions rather than generating charges.
- Mailboxes are one per seat below the annual plan, which is where a per-seat unit and a sending programme pull apart.
Reviewed and updated August 16, 2026
Unify's pricing page prints a number, which already separates it from most of the category it competes in. Four plans are listed: a free tier at $0, Base at $20 per seat per month, Pro at $60 per seat per month, and a Business plan with custom pricing billed annually. Fetched from the vendor's own pricing page on 16 August 2026.
The seat price is the smaller half of the story. Under each plan sits a credit allowance, 800 credits per seat per month on Base and 2,400 on Pro, and credits are what actually get spent when the product does anything. Read the page in that order and the commercial shape becomes clear.
A disclosure before going further. RevenueFlow runs cold outbound as a service and is paid on attended qualified meetings, so we compete for budget with tools like this one, though not in the same shape. Everything below comes from Unify's own pages as they rendered on 16 August 2026.
The four plans as the page presents them
- Limited credits, quantity not stated
- Up to 3 seats
- 1.1B+ people and 65M+ companies, 40+ data sources
- Multi-channel sequencing
- Standard models, listed as GPT 5.4
- 800 credits per seat per month
- AI email copywriting
- Job change and hiring signals
- Phone and email enrichment
- Unlimited seats, one mailbox per seat
- 2,400 credits per seat per month
- HubSpot and Salesforce sync, read-only
- Slack notifications
- 14-day free trial, no card required
- Marked most popular on the page
A fourth plan sits above those three. Business is listed with custom pricing billed annually, and the comparison table describes it as a different shape rather than a bigger version of Pro: credits are pooled per workspace instead of allocated per seat, model access extends to GPT 5.6 alongside 5.4, website intent and product-usage signals appear, CRM sync becomes read and write, mailboxes become unlimited, and signal-triggered automations and a beta dialer are switched on.
Three of the four plans bill monthly and the fourth bills annually, which the comparison table states directly rather than hiding behind a toggle. That is worth noting because pricing pages in this category routinely render a monthly and an annual price into the same document and switch between them in the browser, and a figure quoted from the wrong state is a figure no visitor was shown.
Credits are the price, and the page says what they cost
The pricing page's own FAQ is more useful than its plan table. It states that most actions require one to two credits, that email enrichment averages one credit per record and can reach ten in rare cases, and that phone enrichment averages four credits per record and can reach twenty. Signals are described as varying significantly by source, from around one credit for web intent or technographics to a much higher rate for complex runs and niche sources.
Put those rates against the allowances and the plan sizes itself. The following arithmetic is invented for illustration and describes no real deployment: a Pro seat carrying 2,400 credits a month, spent entirely on email enrichment at the stated one-credit average, resolves about 2,400 records. Spend a quarter of that allowance on phone numbers at the stated four-credit average and the same seat resolves roughly 1,800 emails and 150 phone numbers instead. Nothing changed about the subscription. The mix did.
The FAQ says this can reach 10 credits in rare cases
The FAQ says this can reach 20 credits in rare cases
$20 per seat per month, billed monthly
$60 per seat per month, billed monthly
Three mechanics around those credits are published and matter more than the headline rate.
Top-ups are pooled. The FAQ states that credits can be added at any time as a one-time top-up on any paid plan, that top-ups on a multi-seat account go into a shared pool available to everyone, that they do not auto-renew, and that unused credits carry over for up to twelve months. A shared pool with a twelve-month tail is a materially friendlier model than a monthly allowance that expires, and it is the sort of term that usually has to be negotiated rather than read.
Spending stops rather than escalating. The FAQ describes a hard cap: when seat credits and the account pool are both exhausted, credit-consuming actions pause instead of charging, with an in-product prompt to top up or upgrade, and any automation already in flight finishes its current step before stopping. That is the behaviour a finance team wants and the opposite of the usage-billing surprise that makes credit models unpopular.
Search results are capped per plan. The comparison table lists records per search at 100 on every plan including Business, which is a ceiling on how much a single query returns rather than on how much you can enrich. Anybody planning list building here should confirm what pagination or export looks like above that number before assuming a large segment can be pulled in one motion.
Where a per-seat unit and a sending programme pull apart
The plan structure ties two things together that scale at different rates: how many people are on the team, and how much data and sending the programme consumes.
For a team of reps each working their own accounts, that coupling is correct and the pricing is coherent. Every rep needs their own credits because every rep is enriching their own list, and the seat is a reasonable proxy for consumption.
Cold outbound at volume has the opposite signature. It needs a lot of mailboxes and very few humans, because volume comes from mailbox count and careful pacing rather than from headcount, and the provider ceilings that force that shape are in email sending limits by provider. On this pricing page, mailboxes are listed at one per seat on Free, Base and Pro, and unlimited on Business, with managed Gmail and Outlook mailboxes appearing as a Business-column feature listed at $25 per mailbox per month. So the sending capacity a programme needs arrives either by adding people who will not send, or by moving to the annual plan and paying per mailbox.
That is not a fault in the product. It is a statement about who it is built for, and it is visible on the page before any call happens, which is more than most of this category offers.
The model tier is a paid boundary, which is unusual and worth reading twice
The comparison table lists managed model access as GPT 5.4 on Free, Base and Pro, and GPT 5.4 plus 5.6 on Business. Buying a better underlying model by moving up a plan is a pricing decision most vendors in this space keep invisible, and stating it openly is the more honest presentation.
It also creates an evaluation trap. A trial run on Pro is a trial of the standard model, so output quality assessed there is not the output quality the Business plan sells, and a buyer comparing Unify against another vendor on generated copy should establish which model produced the sample. The general problem of judging generated outbound copy, and the checks that belong between generation and sending, are covered in our piece on AI sales agents.
What the page does not settle
Four questions survive a careful read, and each one belongs in the first call rather than the second.
What a failed run costs. Enrichment fails on some share of every list, and the FAQ prices attempts rather than successes. Whether a lookup that returns nothing consumes its credit is the difference between a predictable line item and a variable one, and it compounds on the phone rate rather than the email rate.
What the free plan's limited credits amount to. The word limited appears where a number would go. That is fine for a trial and unhelpful for planning, and it is the one place on the page where a figure is replaced by an adjective.
How signals price in practice. Signals are described as ranging from about one credit to significantly more for complex or niche runs, with dozens of sources behind them. A signal-led motion is exactly the use case the Business plan is sold on, so the rate card for the specific signals you intend to run is the number that decides whether the plan is affordable.
Whose domains carry the sending. Managed Gmail and Outlook mailboxes with warmup and rotation are a real convenience and they change where deliverability risk sits. Ask which domains the mailboxes run on, who else sends from them, and what happens to those domains if the contract ends.
- Yes: The credit cost of the specific actions your motion actually runs
- Yes: Whether a failed enrichment consumes its credit
- Yes: How many mailboxes the plan permits, and what each additional one costs
- Yes: Which model tier produced any sample copy you were shown
- Yes: What a search returns above the published per-search record cap
- No: Sizing a plan from the seat price without reading the credit allowance
- No: Assuming an add-on listed on one plan column is included on the others
Where we differ from the default
Two of our own positions bear on how a tool like this gets used, and both cost us something worth stating.
We run one message per campaign for cold outbound, with no thread replies and no bumps. Multi-channel sequencing is a headline capability here, as it is on every product in the category, and any sequencing product will run either way. The reasoning behind our position is mechanical: every step after the first reaches only the people who saw the previous message and chose not to answer, which is the population most likely to complain, and the reputation cost of that lands on the sending domain across every campaign running on it. What replaces a follow-up is a new campaign built on a genuinely different premise. The full argument, including what the position costs us, is in email sequence software.
We also treat targeting as the expensive decision rather than the cheap one. A credit model makes it inexpensive to enrich the wrong list quickly, and the enrichment bill is the smallest cost of doing that. What a target definition has to contain before any of this matters is in ideal customer profile.
The short version
Unify publishes $0, $20 per seat per month and $60 per seat per month on monthly billing, with a custom annual Business plan above them. The paid monthly plans carry 800 and 2,400 credits per seat per month, and the FAQ prices email enrichment at about one credit and phone enrichment at about four.
The credit terms are better than the category norm in two specific ways: top-ups pool across the team and carry for up to twelve months, and exhausted credits pause actions rather than generating charges. Both are published rather than negotiated.
The per-seat unit fits a team of reps working their own lists. It fits a sending programme less well, because mailboxes are one per seat until the annual plan and the managed mailbox line is priced per mailbox on top.
Establish the credit cost of the actions you will actually run, what a failed lookup costs, and which model tier produced any sample you were shown. For a fuller read of what the AI SDR category can and cannot hold, AI SDR covers the capability line and Artisan's pricing page covers a vendor that publishes volume instead of a price.
If the job you are short of is the whole outbound motion rather than a component of it, you can see what a campaign would look like for your market.
Pricing and features verified against Unify's own pricing page as of August 2026. Verify current terms with the vendor before relying on them.
Sources: Unify pricing
Frequently asked questions.
Frequently asked questions- How much does Unify cost?
- Its pricing page publishes a free plan at $0, Base at $20 per seat per month and Pro at $60 per seat per month, all billed monthly, plus a Business plan with custom pricing billed annually. The seat price is only half the figure that matters, because each paid plan also carries a monthly credit allowance that determines how much data work the seat can actually do.
- What is a Unify credit worth?
- The pricing page's own FAQ states that most actions cost one to two credits, that email enrichment averages one credit per record and can reach ten, and that phone enrichment averages four credits and can reach twenty. Signals vary widely by source. Base includes 800 credits per seat per month and Pro includes 2,400.
- Do unused Unify credits expire?
- The FAQ states that one-time top-ups do not auto-renew and that unused credits carry over for up to twelve months, pooled across the team on multi-seat accounts. It also states that when seat credits and the account pool are both exhausted, credit-consuming actions pause rather than charging, with automations finishing their current step first.
- Is Unify a good fit for high-volume cold sending?
- The plan structure fits a team of reps working their own lists better than it fits a sending programme. Mailboxes are listed at one per seat on the free and monthly plans and unlimited on the annual Business plan, where managed Gmail and Outlook mailboxes appear at $25 per mailbox per month. Sending capacity therefore arrives by adding seats or by moving to the annual plan.
About the author.
B2B cold email experts helping companies generate qualified leads through done-for-you outreach campaigns.
RevenueFlow Team
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