Leadfeeder Review: Pricing, Free Tier Limits and the Dealfront Rebrand

Type dealfront.com into a browser and you land on leadfeeder.com. That redirect resolves a naming mess that has confused buyers for a year, and it runs the opposite way to what most comparison pages assume.

The company's own product-update FAQ states it directly: on March 24, 2026, Dealfront became Leadfeeder. The FAQ describes the move as bringing the entire platform together under one brand, and it is explicit that this is a brand change rather than a contract change. The same page says there are no pricing changes as part of the brand transition, and that the free version remains available under the same eligibility terms. Leadfeeder is no longer a product sitting inside a Dealfront suite, and Dealfront is no longer the umbrella you contract with. Leadfeeder is the whole platform. Anyone reading "Leadfeeder (Dealfront)" on a comparison table is reading a snapshot of an arrangement that ended in March 2026.

1. Before 2026Leadfeeder as a module

   The visitor-identification product sat inside the broader Dealfront platform, which is why comparison pages still write the name as Leadfeeder (Dealfront).

2. March 24, 2026Dealfront becomes Leadfeeder

   The product-update FAQ names the date and calls it a brand change, not a contract change. Pricing, plans and the free version carry over.

3. Nowdealfront.com redirects

   The apex domain and the pricing URL both return a 301 to leadfeeder.com, and the two pricing pages serve byte-identical documents.

Two practical details hide inside that transition. The FAQ tells existing users to log in at leadfeeder.com and to expect product email from an @leadfeeder.com domain rather than @dealfront.com. More consequentially for anyone with an integration, the FAQ lists a set of renames where the old Leadfeeder API becomes the Legacy Leadfeeder API, and the Dealfront API becomes the Leadfeeder API. Those two names swap meaning. A runbook that says "use the Leadfeeder API" now points at a different surface than it did before March, which is the kind of change that breaks a sync quietly rather than loudly.

What the platform actually does

Leadfeeder resolves anonymous website traffic to companies, enriches those companies with firmographic detail, and pushes them into a CRM or an alerting surface. The pricing page's feature list names the modules as Web Visitors, Companies, Campaigns and Lists, alongside features including Buying Intent Signals, Workflows, a browser extension, ICP Insights and an MCP server in beta. Published CRM integrations are Salesforce, Pipedrive, HubSpot and Zoho.

The identification is company-level. It answers which organisation was on the site, not which human. The mechanism behind that resolution, and the reason company-level and person-level identification carry very different legal exposure, is worth settling before you evaluate any vendor in this category. For the contrasting person-level approach, see the RB2B review and alternatives.

The free tier, and exactly where it stops

The free tier is real, and it is more limited than "free tier" usually implies. Leadfeeder's pricing page lists the Lite plan at zero euros, described as free forever, with unlimited users. Its constraints are the interesting part: the plan comparison shows Lite capped at the last 100 companies per month, a visitor history of the last 7 days, and 20 credits per month. Every paid tier replaces those three numbers with the word "Tiered".

That 7-day history is the constraint that decides whether Lite works for a real team. A company that visited eleven days ago has left the record. Any workflow that depends on noticing a pattern across a sales cycle, or on a dormant account returning, needs a paid tier. The 100-company cap does similar work: it is enough to prove the tool identifies real organisations on your site, and not enough to run a pipeline off.

The page also advertises a 14-day full-access trial with no credit card required, which is a separate thing from the free forever plan. The honest way to use both is to run the trial first to see the identification quality on your own traffic, then fall back to Lite if you are not ready to commit.

The paid ladder, in both billing states

Leadfeeder's pricing page carries a monthly and annual toggle marked "SAVE 30%". The plan cards render the annual figures by default, each labelled per month, billed annually. The comparison table further down the page exposes both columns, so both states are quotable. All figures below are in euros as the page served them, and this page localises, so confirm your own currency before budgeting.

Scale is marked annually only, which is why its two columns match. Activate is flagged as the most popular plan. The gap that matters is between Discover and Activate: 79 euros to 369 euros on annual billing is a jump of roughly 4.7 times, and it is not a volume step. Discover is the identification and CRM-sync product. Activate is where the comparison table places verified emails and phone numbers, intent-signal filtering, B2B display campaigns and AI-built prospect lists. Buying Activate means buying contact data and activation, not more companies.

Scale adds company-data export at no credit cost, automatic CRM data refresh, and a dedicated customer success manager where Discover and Activate get a shared team.

Lite, 0 eurosFree forever

• Last 100 companies per month
• Last 7 days of visitor history
• 20 credits per month
• Unlimited users

Discover, from 79 eurosIdentification and CRM sync

• Tiered identified companies
• Real-time alerts on accounts
• Push accounts to CRM
• Shared customer success team

Activate, from 369 eurosContact data and activation

• Verified emails and phone numbers
• Filter by intent signals
• B2B display campaigns
• AI-built prospect lists

What actually drives the bill

Three things move the number, and only one of them is published.

The first is identified companies per month, which the comparison table lists as "Tiered" for every paid plan. The second is credits per month, also "Tiered", and credits are the shared allowance spent on enrichment, exports and CRM syncs. The third is the plan tier itself, which gates features rather than volume.

The word "Tiered" is doing a lot of work there. Every paid price on the page is written as "Starting at", and the page does not publish the company or credit allowance that a starting price buys. So the published 79 euros is a floor, not a quote, and the actual cost per identified company cannot be computed from the pricing page at all. That is the single most important thing to know before a sales call: go in with your own monthly identified-company estimate and ask which band it lands in, because that band is the price.

The arithmetic below is invented to show the shape of the calculation rather than measured, since the allowances are not published.

Take the Discover floor of 79 euros per month on annual billing. If a band at that floor covered 200 identified companies per month, the cost would be about 0.40 euros per identified company. If the same 79 euros covered 500, it would be about 0.16 euros. Those two numbers describe very different products, and nothing on the pricing page tells you which one you are buying. Run that calculation with the band the sales team quotes you, then compare it against what a resolved company is worth once your team actually works it. A company you identify and never contact costs the same as one you close.

Credits deserve the same treatment. They are consumed by enrichment and CRM sync, so a team that syncs everything burns them faster than a team that syncs a filtered list. If you are weighing credit-based enrichment generally, the tradeoffs are set out in our guide to data enrichment tools for SDR teams.

What the review platforms say, and what we could not verify

Buyers searching for a Leadfeeder review are usually trying to answer one question: does the identification hold up on real traffic. Two things are worth saying honestly here.

We did not cite a rating. The obvious sources, G2 and Capterra, both returned HTTP 403 to an automated fetch at the time of writing, so no score, review count or review theme is quoted anywhere on this page. A number lifted from a competitor's comparison table is not evidence, and a rating we could not read is not a rating we will publish. Check both platforms directly, and weight recent reviews heavily, because a rebrand in March 2026 means older reviews describe a product under a different name and, in places, a different tier structure.

Worth knowing while you read them: employee reviews on sites like Glassdoor are a different sense of the word and say nothing about the product. They surface for the same search and answer a question about working there.

What can be checked without a review platform is the vendor's own published constraints, and those are where the real criticisms of any company-level tool live. The 7-day history on Lite, the undisclosed tier bands, the credit model, and the company-level ceiling are all documented on Leadfeeder's own pages, and all four are visible before you spend anything.

The honest limits

Company-level identification names an organisation, not a person. You still have to work out who inside that company to contact, which is a research step the tool does not remove on Discover. Activate is the tier that adds verified contact detail, and that is a meaningful part of why it costs what it does.

Match rates are the second limit. No IP-based tool resolves all of your traffic, and residential connections, mobile networks, VPNs and large ISP ranges are the usual reasons a visit resolves to nothing useful or to a telecoms company. Plan against the resolved subset rather than total sessions.

The third limit is that identification produces a list, and a list is not pipeline. Feeding identified accounts into lead routing and a real follow-up motion is where the value is created or lost. Intent signals from any vendor decay quickly, and the practical handling of that is covered in our B2B intent data guide.

Compliance is not transferable

One point that gets skipped in every vendor evaluation. A vendor's compliance posture is not the sender's compliance. A lawfully sourced, company-level identification answers the sourcing question and nothing beyond it. The moment you email someone at an identified account, you owe your own lawful basis, the country-by-country ePrivacy check, and transparency in the first message, which our GDPR compliance guide sets out in detail. Buying an EU-friendly data source does not discharge any of that.

Who it fits

Leadfeeder fits a team with meaningful B2B website traffic, a defined account list, and somebody whose actual job is to act on an alert within a day. It fits an account-based motion where knowing that a target account is reading pricing pages changes what happens next.

It fits poorly where traffic is thin, where nobody owns follow-up, or where the buying committee is the point and you need named humans rather than named companies.

Before you book the demo

• ✓Yes: Estimate your monthly identified companies, then ask which tier band that lands in
• ✓Yes: Ask what the starting price actually includes, since allowances are published as Tiered
• ✓Yes: Run the 14-day trial on your own traffic before judging match quality
• ✓Yes: Confirm the currency your account is quoted in, because the pricing page localises
• ✓Yes: Update any integration runbook naming the Leadfeeder API, which now means the former Dealfront API
• ✕No: Assume the free Lite tier can support an ongoing pipeline motion on 7 days of history

If the reason you are evaluating visitor identification is that outbound is not producing enough meetings, the identification tool is one input rather than the answer. We build and run the campaigns that turn a target account list into booked conversations, and you can see how that works on a free campaign.

Pricing and features verified as of August 2026. Verify current terms with the vendor before relying on them.