Leadfeeder Review: Pricing and the Dealfront Rebrand

Type dealfront.com into a browser and you land on leadfeeder.com. That redirect resolves a naming mess that has confused buyers for a year, and it runs the opposite way to what most comparison pages assume. Leadfeeder pricing is simpler than the naming: a free Lite plan, Discover from 79 euros a month on annual billing, Activate from 369 and Scale from 599, with the price inside each paid plan set by how many companies the tool identifies.

The company's own product-update FAQ states it directly: on March 24, 2026, Dealfront became Leadfeeder. The FAQ describes the move as bringing the entire platform together under one brand, and it is explicit that this is a brand change rather than a contract change. The same page says there are no pricing changes as part of the brand transition, and that the free version remains available under the same eligibility terms. Leadfeeder is no longer a product sitting inside a Dealfront suite, and Dealfront is no longer the umbrella you contract with. Leadfeeder is the whole platform. Anyone reading "Leadfeeder (Dealfront)" on a comparison table is reading a snapshot of an arrangement that ended in March 2026.

Two practical details hide inside that transition. The FAQ tells existing users to log in at leadfeeder.com and to expect product email from an @leadfeeder.com domain rather than @dealfront.com. More consequentially for anyone with an integration, the FAQ lists a set of renames where the old Leadfeeder API becomes the Legacy Leadfeeder API, and the Dealfront API becomes the Leadfeeder API. Those two names swap meaning. A runbook that says "use the Leadfeeder API" now points at a different surface than it did before March, which is the kind of change that breaks a sync quietly rather than loudly.

The Google Analytics connector is the piece most people meet first, and it is worth being clear about what it does: analytics tells you a session happened, the identification layer attaches a company to the IP behind it, and the connector is plumbing between the two rather than a source of identity in its own right.

How much does Leadfeeder cost?

Leadfeeder's pricing page lists four plans. Lite is free with no end date. Discover starts at 79 euros a month billed annually, or 113 euros month to month. Activate starts at 369 euros, or 527. Scale starts at 599 euros and is billed annually only. Inside every paid plan the price then rises with the number of companies identified each month, on a band table the page publishes.

What the platform actually does

Leadfeeder resolves anonymous website traffic to companies, enriches those companies with firmographic detail, and pushes them into a CRM or an alerting surface. The pricing page's feature list names the modules as Web Visitors, Companies, Campaigns and Lists, alongside features including Buying Intent Signals, Workflows, a browser extension, ICP Insights and an MCP server in beta. Published CRM integrations are Salesforce, Pipedrive, HubSpot and Zoho.

The identification is company-level. It answers which organisation was on the site, not which human. The mechanism behind that resolution, and the reason company-level and person-level identification carry very different legal exposure, is worth settling before you evaluate any vendor in this category. For the contrasting person-level approach, see the RB2B review and alternatives.

The free tier, and exactly where it stops

The free tier is real, and it is more limited than "free tier" usually implies. Leadfeeder's pricing page lists the Lite plan at zero euros, described as free forever, with unlimited users. Its constraints are the interesting part: the plan comparison shows Lite capped at the last 100 companies per month, a visitor history of the last 7 days, and 20 credits per month. In the same table every paid plan shows the word "Tiered" for companies and for credits, and the numbers behind that word are published further down the page, which the section on the bill covers.

That 7-day history is the constraint that decides whether Lite works for a real team. A company that visited eleven days ago has left the record. Any workflow that depends on noticing a pattern across a sales cycle, or on a dormant account returning, needs a paid tier. The 100-company cap does similar work: it is enough to prove the tool identifies real organisations on your site, and not enough to run a pipeline off.

The page also advertises a 14-day full-access trial with no credit card required, which is a separate thing from the free forever plan. The honest way to use both is to run the trial first to see the identification quality on your own traffic, then fall back to Lite if you are not ready to commit.

The paid ladder, in both billing states

Leadfeeder's pricing page carries a monthly and annual toggle marked "SAVE 30%". The plan cards render the annual figures by default, each labelled per month, billed annually. The comparison table further down the page exposes both columns, so both states are quotable. All figures below are in euros as the page served them, and this page localises, so confirm your own currency before budgeting.

Scale is marked annually only, which is why its two columns match. Activate is flagged as the most popular plan. The gap that matters is between Discover and Activate: 79 euros to 369 euros on annual billing is a jump of roughly 4.7 times, and it is not a volume step. Discover is the identification and CRM-sync product. Activate is where the comparison table places verified emails and phone numbers, intent-signal filtering, B2B display campaigns and AI-built prospect lists. Buying Activate means buying contact data and activation, not more companies.

Scale adds company-data export at no credit cost, automatic CRM data refresh, and a dedicated customer success manager where Discover and Activate get a shared team.

Lite, 0 euros

A first look

Last 100 companies per month, 7 days of visitor history, 20 credits per month, unlimited users.

Discover, from 79 euros

Identification and CRM sync

Banded identified companies, real-time alerts on accounts, push accounts to your CRM, shared customer success team.

Activate, from 369 euros

Contact data and activation

Verified emails and phone numbers, filtering by intent signals, B2B display campaigns, AI-built prospect lists.

Scale, from 599 euros

The whole revenue team

Company-data export at no credit cost, automatic CRM data refresh, a dedicated customer success manager.

What actually drives the bill

Two things move the number inside a plan, and Leadfeeder now publishes both. An earlier version of this review said the allowances were undisclosed, because the plan comparison table shows only the word "Tiered" in those rows. It still does. The numbers sit further down the same page, in a section headed "Pricing tiers by plan", with a band table for every paid plan.

The page's own explanation of the model is short. Your price tier is set by how many companies the tool identifies in a month, a company that visits several times still counts once, and ISPs and low-quality traffic are filtered out before the count.

Discover is priced on identified companies alone.

Companies identified	Annual billing	Month to month	Per company at the band ceiling
Up to 50	79	113	1.58
51 to 100	109	156	1.09
101 to 200	139	199	0.70
201 to 400	179	256	0.45
401 to 500	249	356	0.50
501 to 1,000	309	441	0.31

So the 79 euros on the plan card is the price of a site that resolves 50 companies a month or fewer. A site resolving 120 pays 139 euros. The cost per company falls as the band rises, with one exception: at its ceiling the 401 to 500 band costs slightly more per company than the 201 to 400 band, so a site hovering around 400 should know which side of that line it lands on.

Activate and Scale are priced on two axes, identified companies and credits per month. Activate's grid starts at 1,000 companies and 200 credits for 369 euros on annual billing and ends at 4,000 companies and 1,500 credits for 729 euros. Along the 1,000 company row, moving from 200 credits to 500 adds 50 euros a month, and moving to 1,500 adds 130. Scale's grid starts at 2,000 companies and 1,000 credits for 599 euros and ends at 10,000 companies and 5,500 credits for 2,089 euros. Above that the page offers an Enterprise arrangement with custom volumes and no published price.

One comparison falls out of those two grids. At 2,000 companies and 1,000 credits, Activate is 549 euros and Scale is 599. At the same volume the Scale features cost 50 euros a month more, so the gap between the two plan cards is mostly a difference in starting volume.

Now that the bands are public, it helps to see how rival identification tools structure their pricing before comparing on the floor price alone.

The band only tells you what a resolved company costs. Compare it against what a resolved company is worth once your team actually works it, because a company you identify and never contact costs the same as one you close.

Credits deserve the same treatment. They are consumed by enrichment and CRM sync, so a team that syncs everything burns them faster than a team that syncs a filtered list. If you are weighing credit-based enrichment generally, the tradeoffs are set out in our guide to data enrichment tools for SDR teams.

What the review platforms say, and what we could not verify

Buyers searching for a Leadfeeder review are usually trying to answer one question: does the identification hold up on real traffic. Two things are worth saying honestly here.

We did not cite a rating. The obvious sources, G2 and Capterra, both returned HTTP 403 to an automated fetch at the time of writing, so no score, review count or review theme is quoted anywhere on this page. A number lifted from a competitor's comparison table is not evidence, and a rating we could not read is not a rating we will publish. Check both platforms directly, and weight recent reviews heavily, because a rebrand in March 2026 means older reviews describe a product under a different name and, in places, a different tier structure.

Worth knowing while you read them: employee reviews on sites like Glassdoor are a different sense of the word and say nothing about the product. They surface for the same search and answer a question about working there.

What can be checked without a review platform is the vendor's own published constraints, and those are where the real criticisms of any company-level tool live. The 7-day history on Lite, the band pricing, the credit model, and the company-level ceiling are all documented on Leadfeeder's own pages, and all four are visible before you spend anything.

The honest limits

Company-level identification names an organisation, not a person. You still have to work out who inside that company to contact, which is a research step the tool does not remove on Discover. Activate is the tier that adds verified contact detail, and that is a meaningful part of why it costs what it does.

Match rates are the second limit. No IP-based tool resolves all of your traffic, and residential connections, mobile networks, VPNs and large ISP ranges are the usual reasons a visit resolves to nothing useful or to a telecoms company. Plan against the resolved subset rather than total sessions.

Since match rates cap what any IP-based tool can resolve, it helps to see how ZoomInfo scores buyer research signals relative to a company's own baseline rather than in absolute terms.

The third limit is that identification produces a list, and a list is not pipeline. Feeding identified accounts into lead routing and a real follow-up motion is where the value is created or lost. Intent signals from any vendor decay quickly, and the practical handling of that is covered in our B2B intent data guide.

Compliance is not transferable

One point that gets skipped in every vendor evaluation. A vendor's compliance posture is not the sender's compliance. A lawfully sourced, company-level identification answers the sourcing question and nothing beyond it. The moment you email someone at an identified account, you owe your own lawful basis, the country-by-country ePrivacy check, and transparency in the first message, which our GDPR compliance guide sets out in detail. Buying an EU-friendly data source does not discharge any of that.

Who it fits

Leadfeeder fits a team with meaningful B2B website traffic, a defined account list, and somebody whose actual job is to act on an alert within a day. It fits an account-based motion where knowing that a target account is reading pricing pages changes what happens next.

Teams weighing website identification against publisher-sourced intent data can see how surge thresholds and topic packages work in the Bombora topic and surge-threshold breakdown.

It fits poorly where traffic is thin, where nobody owns follow-up, or where the buying committee is the point and you need named humans rather than named companies.

1Run the 14-day trial on your own traffic first, because it gives you your monthly identified-company count

2Read your band off the published tier table before anybody quotes it to you

3Check which side of a band edge you sit on, since 401 to 500 costs more per company than 201 to 400

4Confirm the currency your account is quoted in, because the pricing page localises

5Update any integration runbook naming the Leadfeeder API, which now means the former Dealfront API

Xnever Assume the free Lite tier can support an ongoing pipeline motion on 7 days of history

If the reason you are evaluating visitor identification is that outbound is not producing enough meetings, the identification tool is one input rather than the answer. We build and run the campaigns that turn a target account list into booked conversations, and you can see how that works on a free campaign.

Pricing and features verified as of mid-2026. Verify current terms with the vendor before relying on them.