Pipedrive vs Infusionsoft: One of Them Is Now Keap

Type keap.com into a browser and read the page carefully. The word Infusionsoft appears nowhere in the copy. Click the log in link and it resolves to a host at signin.infusionsoft.com, and the partner portal link resolves to an infusionsoft domain too. Both were read first hand on 2 September 2026. The brand left the marketing and stayed in the plumbing, which is a fair summary of where this comparison starts.

That matters because the search itself is out of date. Anyone comparing Pipedrive with Infusionsoft is comparing a current product against a name its owner retired, and most of the pages answering that search quietly swap in the new name and carry on as though nothing changed. Something did change, and it is not only the name.

What Infusionsoft refers to now

Keap sells one product. Its pricing page on keap.com, fetched on 2 September 2026, opens with the line "Say goodbye to feature-based plans." and offers to "Get the entire Keap software platform starting at one low price". There is no tier ladder to compare against Pipedrive's, because there is only one edition.

The price on that page starts at $299 a month, billed at $2,988 a year, and the page's own default configuration is 1,500 contacts and two user licences. Its billing questions state that "Keap starts you off with 2 user licenses." The same page puts the rate for each further user licence at $39 a month. That is not a seat-priced product with a generous entry tier. It is a platform sold as one line item to a business, with a small seat allowance attached.

Pipedrive sells the opposite shape. Its pricing page, recovered on the same day through a headless render after two plain fetches were refused, is headed "Plans built to help you close more deals, faster" and lists four plans: Lite, described as a way to "Organize your sales in one simple, intuitive workspace", Growth, which is where you "Automate emails and follow-ups so you can focus on closing", Premium, which promises to "Drive success from lead to close with full-cycle sales tools", and Ultimate, which offers to "Optimize performance with our complete suite of capabilities". Every one of them is priced per seat per month, and the same page sells LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs as separately priced add-ons.

So the comparison is not two CRMs at different price points. It is a per seat subscription with a modular catalogue against a single bundled platform metered on contacts.

The meter is the difference

Almost every published comparison of these two products argues about features. The features overlap heavily, and both vendors admit as much on their own pages: both build a visual pipeline, both automate follow-up, both carry a mobile application, both import from a spreadsheet. Pipedrive's own comparison page for this pair, published on its blog and fetched the same day, gives Keap a fair reading on contact management, pipeline, mobile access and customisation, and the honest conclusion is that neither is missing anything the other treats as basic.

What actually diverges is what each vendor counts.

Pipedrive meters seatsFour plans, five add-ons

• The subscription multiplies by how many people can log in
• Plan choice buys pipeline depth rather than a different product
• LeadBooster, Projects and Smart Docs are add-ons on the lower plans
• Campaigns and Web Visitors are add-ons on every plan
• Usage limits exist and can be topped up without upgrading

Keap meters contactsOne platform, seats included

• The subscription tracks the size of the database, not the team
• Two user licences are included and further ones are priced per user
• Text and voice usage is metered separately above an included allowance
• Implementation services are described on the page as required
• An annual contract carries a stated early termination fee

Read that table as a statement about who each vendor thinks it is selling to. A seat meter is a bet that the buyer is a sales team that will grow by hiring. A contact meter is a bet that the buyer is a business whose list grows faster than its headcount, which is the shape of a coaching practice, an agency, a franchise or any operation that markets to a large audience and sells with two or three people.

That single distinction resolves most of the confusion in this comparison. A five person sales team with 40,000 contacts and a four person marketing operation with 900 contacts are pointed in opposite directions by the same two rate cards, and no feature grid will tell them so.

The two things Keap's page adds to the bill

Two entries on Keap's pricing page belong in any budget built from it, and neither is a plan price.

The first is implementation. The page carries the line "Required implementation services help you achieve faster results" above a description covering strategy consulting, data import, migration and done-for-you services. A vendor that describes onboarding as required is describing a purchase with a second invoice attached, and that invoice is not on the rate card. Ask for it in writing before comparing the monthly figure to anything.

The second is metered usage. Keap's own page states that text and voice are included at a first tier of 500 messages and 100 voice minutes, and that usage over the plan allotment is charged at $0.015 per text message and $0.01 per voice minute, with six named tiers above the included one. A platform that sends on your behalf will meter the sending, and a business that switches on text marketing has added a variable line to a bill it chose for predictability.

Pipedrive's version of the same problem is different in kind rather than in size. Its subscription is charged per seat whether the seat is filled or not, its add-on catalogue is where a plan comparison usually goes wrong, and its plans carry usage limits that can be topped up. The mechanics of all three, including the audit almost nobody runs before renewal, are worked through in what actually decides a Pipedrive bill.

Working out which shape you are

The arithmetic below is invented to show how the two meters behave. It uses the published entry figures attributed above for Keap and no figure at all for Pipedrive, because Pipedrive's page renders regional currencies and the rate a reader is shown depends on where the request comes from. Every quantity in the example is invented.

Take an invented six person team with 1,200 contacts. On Keap that sits inside the opening configuration, so the platform price is the price, plus four additional user licences at the per user rate attributed above, plus whatever implementation is quoted. On Pipedrive it is six seats at the plan rate shown in your own currency, plus any add-on the team actually needs. Both are legible, and the seat count is what moves the Pipedrive total.

Now take an invented two person team with 60,000 contacts. On Pipedrive nothing changes: two seats is two seats, and the contact volume affects the bill only where a usage limit binds. On Keap the contact meter is doing the work, and the platform price at that database size is a different conversation entirely.

That is the whole comparison, and it is why a shortlist that includes both products usually means the shortlist was built before anybody counted either number.

Before you compare a seat price to a contact price

• ✓Yes: Count the people who need a login, including anyone who only reports
• ✓Yes: Count the contacts you would actually load, not the ones in the old export
• ✓Yes: Ask for the implementation quote in writing before comparing monthly figures
• ✓Yes: Read both rate cards on the vendors' own pages in your own currency
• ✓Yes: List which add-ons or usage tiers you would switch on in the first quarter
• ✕No: Choosing on the entry price without knowing which unit it meters
• ✕No: Assuming a name in a comparison article still refers to a product on sale

Where either one sits in a cold outbound stack

Both products are the system of record at the end of an outbound stack, and neither is the thing that should send cold volume. Cold sending belongs on dedicated mailboxes and separate sending domains, because a CRM that sends it sends it from the company's own addresses and puts the reputation of everything else on the same line.

Keap is the one where that boundary is easiest to cross by accident. It bundles marketing automation, campaigns and text broadcasts into the same subscription as the CRM, so switching them on takes no procurement decision at all. The convenience is real and the risk is that the sending decision gets made by whoever is configuring the automation rather than by anyone thinking about deliverability.

Pipedrive's Growth plan on pipedrive.com describes itself as the tier that lets you "Create sequences of personalized emails and follow-ups to nurture deals over time." That is standard practice in this category and it is not how campaigns run here. This site sends one message per campaign, with no bumps and no thread replies, and an audience that did not answer becomes a new campaign built on a different premise rather than a reminder. The reasoning is set out in why one message beats a sequence, and the practical consequence is that the sequencing depth both vendors sell hardest is the part of either product that matters least to a programme run this way.

What does matter from either CRM is narrower and easy to test in a trial. The meeting has to be recorded against the account with enough structure to join it back to the campaign that produced it. The record has to be exportable as the list of accounts that are off limits, because that is what the next build suppresses against. And meetings are qualified against criteria agreed in writing before launch, so whichever system holds that definition should hold it as a field rather than as a note.

What to check before switching either way

Moving off Pipedrive to Keap is a change of unit as well as a change of tool. The contact database becomes the thing that costs money, so the migration is the moment to decide which of those records deserve to move rather than importing the lot and discovering the meter afterwards.

Moving off Keap to Pipedrive is the reverse trade. The automation, campaigns and payment collection that lived in one subscription have to find homes, and some of them will not have one. That decision belongs before the migration date rather than after it, and the wider question of which of those jobs is a separate purchase is priced out in the four things sold as sales automation software.

In both directions, export a full backup while the subscription is still live, custom fields and report definitions included. Reports are what teams forget and cannot rebuild from memory.

The short version

Infusionsoft is sold as Keap now, and Keap sells one platform priced on contacts with two user licences included, implementation described on its own page as required, and text and voice metered above an included allowance. Pipedrive sells four per seat plans and a catalogue of add-ons, and its bill moves with headcount rather than with database size.

Compare the meters before the features. A sales team that grows by hiring is a seat-priced buyer. A business whose list grows faster than its payroll is a contact-priced buyer. Where the honest answer is that the pipeline is thin rather than badly recorded, see what a campaign built for your market produces before choosing either one. If the pipeline tool itself is the question, the wider field is in the alternatives to Pipedrive worth a look.

Prices, plan structures and product names verified against each vendor's own pages on 2 September 2026, with dated snapshots retained. Both pricing pages render regional currencies and carry billing toggles, so read the current terms in your own browser before relying on them.

Sources: Keap pricing, Keap, Pipedrive pricing, Pipedrive on Pipedrive vs Infusionsoft