Kaspr: The Credit Model, the Coverage Claim, and the Cognism Question

Open a LinkedIn profile with the Kaspr extension installed, click once, and a phone number appears. The counter that moves when you do that is the entire commercial model, and it is not the counter most buyers look at when they compare tools. Kaspr's plans advertise unlimited business email credits, which draws the eye, while the thing you are actually rationing is phone credits and direct email credits.

This page walks the credit model, the published tier prices, the add-on rates that reveal the real unit cost, and the coverage claim, all read off Kaspr's own surfaces. It also covers the Cognism relationship, because a buyer comparing the two needs to know they are shopping inside one company.

What Kaspr is, and where it sits inside Cognism

Kaspr's about page describes the product as "the go-to (super user-friendly, too) prospecting tool for SMBs and individual contributors" and states plainly that "Kaspr is part of Cognism". The same page dates the relationship: "We joined Cognism in 2022 and provide global data, too." Cognism is described on that page as "a global leader in sales intelligence".

That positioning is the most useful thing on the page for a buyer. Kaspr is pitched at individuals and small teams working profile by profile in a browser. Cognism is pitched at sales intelligence buyers operating at company scale. They sit under one roof, which matters when you are evaluating both, because the underlying data assets are related and you can end up paying twice for overlapping coverage. If you are running that comparison, the wider alternatives landscape is covered in our Cognism alternatives roundup, and Cognism's own pricing belongs on its own page rather than here.

The practical read: treat Kaspr as the seat-priced, LinkedIn-first entry point into that data, and Cognism as the platform-priced one. Ask any rep quoting you both which contact records overlap.

The credit model is three currencies, not one

Kaspr's pricing page meters three separate things, and conflating them is the most common way a plan turns out to be smaller than it looked.

The first is B2B email credits. On the paid tiers these are published as "Unlimited B2B email credits", with the page's FAQ pointing to a fair use policy rather than a number. The second is phone credits, which are strictly metered on every tier. The third is direct email credits, also metered, and scarcer than phone credits on the entry plan. On top of those sits a separate export limit governing how many enriched leads you can push to a CRM or download.

So the headline word "unlimited" applies to the cheapest thing to derive and verify, while the two genuinely scarce assets stay counted. That is a reasonable way to build a product, and it means the sticker price tells you very little until you map your own workflow onto the right counter. If phone numbers are what you need, the phone credit line is your real price.

What the tiers actually publish

Kaspr's pricing page renders a billing toggle and a currency switcher. In the page markup the annual option carries the active state and the euro option is the default currency, so the euro annual figures below are what the page shows before a visitor touches anything. Monthly billing is a click away, and the toggle is labelled "Annually 25% off".

FreeEUR0 per month

• 15 B2B email credits
• 5 phone credits
• 5 direct email credits
• Chrome extension and lead management
• No Sales Navigator support

StarterEUR45 per user per month (EUR59 monthly)

• Unlimited B2B email credits
• 100 phone credits per month
• 5 direct email credits per month
• Up to 12,000 exports per year
• Kaspr on Sales Navigator, shared credits

BusinessEUR79 per user per month (EUR99 monthly)

• Unlimited B2B email credits
• 200 phone credits per month
• 200 direct email credits per month
• Up to 30,000 exports per year
• API access, custom member permissions

Kaspr also publishes dollar and sterling equivalents on the same cards: Starter at $49 annual and $65 monthly, Business at $79 annual and $99 monthly. An Enterprise tier is listed at custom pricing with unlimited credits.

The jump worth noticing is direct email credits. Starter gives 5 per month, Business gives 200. That is a fortyfold increase for a price difference of EUR34 per user per month at annual billing. If direct emails are the reason you are buying, Starter is close to a trial tier regardless of what the phone allowance says.

Add-on credits are where the real unit cost shows up

Subscription pricing hides unit economics. Kaspr's add-on credit tables do not, and they are the most useful numbers on the page. Kaspr publishes separate ladders for phone credits, direct email credits and export credits, each with an annual and a monthly column and a stated price per credit.

EUR0.35Phone credits, smallest block

EUR875.00 for 2,500 credits

EUR0.20Phone credits, largest block

EUR20,000.00 for 100,000 credits

EUR0.16Direct email credits, smallest block

EUR400.00 for 2,500 credits

EUR0.11Direct email credits, largest block

Published rate at the 100,000 block

Two things follow. Phone data is roughly twice the price of direct email data at comparable volumes, which tells you where Kaspr's own cost sits. And the volume discount is real but shallow: buying forty times as many phone credits moves the rate from EUR0.35 to EUR0.20, a little over 40 percent off. Anyone modelling a large programme should not assume enterprise negotiation collapses that curve much further.

A worked example, invented to show the shape

The numbers in this section are invented to show the shape of the calculation, not measured, and they assume a usage pattern that may not be yours.

Take a single rep on annual Starter at EUR45 per user per month. That is EUR540 per user per year, and the annual plan includes 1,200 phone credits per year. If phone numbers are the only reason that rep has the tool, and they burn every credit, the subscription works out at EUR0.45 per phone number. The smallest annual add-on block prices phone credits at EUR0.35.

That comparison is deliberately unfair to the subscription, because the subscription also carries unlimited business email credits, the extension, exports and lead management. The point is the method rather than the answer: work out what your scarce credit costs inside the plan, compare it to the published add-on rate, and you will know whether you are buying a tool or buying data. Not every found number becomes a usable one either, so apply your own match rate before treating the credit price as a contact price.

The coverage claim, and the part it does not answer

Kaspr's data page leads with "Unlock 200 million + European B2B contacts" and "Powered by 120+ verified data sources and providers", and says Kaspr is the provider of choice for "over 10,000 sales teams". The European framing is consistent throughout that page, which describes the company as born in France with hubs in the UK and Spain.

The specificity stops at Europe. Asked directly, in its own FAQ, "Which regions does Kaspr cover?", the page answers in a single sentence: "We provide data for B2B decision makers across the globe." There is no published North American contact count, no per-country breakdown, and no regional fill-rate figure anywhere on that page. The about page adds only that Kaspr provides "global data, too".

This is worth stating plainly because the asymmetry is the finding. Kaspr publishes a large, specific European number and an unquantified everywhere-else. If your target market is North America or APAC, the vendor's own surfaces give you nothing to plan against, and any regional figure you find in a comparison blog did not come from Kaspr. Run a paid pilot on your own list before committing, which is the same advice that applies to every finder in our email finder comparison guide.

Where the data comes from

Kaspr's data FAQ names three source types. Publicly available information, including country and state legal registries and company websites. First-party collection and verification, meaning validation of an email or phone during inbound lead enrichment, CRM sync, sign-up, or inbound email. And third-party data providers, which the page says are subject to due diligence and contractual terms.

On freshness, the page says contact information is updated in real time when a user requests data, and that email data goes through a multi-step verification process and is re-validated "every two months". A two-month revalidation cycle is a reasonable published cadence, and it is a ceiling rather than a guarantee. Contact data decays continuously as people change roles, so budget for data decay between refreshes rather than treating a verified flag as durable.

Because Kaspr is a single-source enrichment step keyed on LinkedIn profiles, it behaves differently from a multi-provider cascade. If you are deciding whether one provider is enough, the tradeoffs are laid out in our guide to waterfall enrichment, and the broader tooling landscape in our enrichment tools roundup for SDR teams.

Compliance is the vendor's answer to a different question

Kaspr's data page states that it processes under the lawful basis of legitimate interest under Article 6.1(f), that each party acts as an independent controller, that it operates on an opt-out basis, and that it notifies "over 50,000 contacts per day". It commits to breach notification within 72 hours.

Kaspr's own wording draws the boundary better than most vendors manage: data is collected in compliance with GDPR and CCPA, "however, users remain responsible for ensuring their own compliance with applicable laws, including local marketing and consent requirements". Take that at face value. A lawful source answers the sourcing question and nothing else, so the sender still owes a documented lawful basis of their own, a country-by-country ePrivacy check before the first send, and transparency in that first message. Our GDPR guide for B2B outbound covers what that obligation actually requires, and the CCPA page covers the US side.

Two comparison tables that do not agree

Reading the stored HTML of the pricing page turns up an inconsistency a buyer should know about. The page carries two plan comparison tables, and they disagree about the free tier.

The newer table lists free-tier B2B email credits at "15/month" and an export limit of 100. A second, older table on the same page lists free-tier B2B email credits at 25 and export credits at 10. That second table also has a column headed "Organization", a plan name the current pricing cards do not offer, since they end at Enterprise. The naming inconsistency repeats on the data page, whose FAQ says "Kaspr offers three different pricing plans: Starter, Business, and Organization" and omits the free plan entirely, on a site whose pricing page title advertises unlimited B2B emails on the free plan.

None of this is deceptive. It reads like a stale module that outlived a repackaging. The lesson is procedural: on this vendor, confirm your tier's credit allowances in the checkout or with a rep rather than trusting a comparison table, and get the number you were quoted in writing.

Who Kaspr fits

Check these against your own use case before buying

• ✓Yes: Your prospecting happens on LinkedIn profiles, groups, events or Sales Navigator
• ✓Yes: Your targets are European, where the published coverage figure is specific
• ~Depends: You need phone numbers at volume, so you have priced the phone credit line
• ~Depends: You need direct emails at volume, which effectively rules out the Starter tier
• ✕No: Your targets are mostly North American, where no coverage figure is published
• ✕No: You want one provider to cover a large list without a fallback step

Kaspr fits an individual contributor or a small team whose motion genuinely starts in LinkedIn, whose market is European, and whose scarce resource is phone numbers they are willing to price per credit. It fits poorly as the single enrichment layer under a large multi-region list, both because coverage outside Europe is unpublished and because a seat-priced browser tool is an awkward shape for bulk work.

Whichever finder you land on, the enrichment step is upstream of the part that decides whether any of it works. If you want to see what a campaign built on verified contacts looks like end to end, start with a free campaign and judge the data by the replies rather than by the credit counter.

Pricing and features verified as of August 2026. Verify current terms with the vendor before relying on them.