Navattic Pricing: Four Rates and the Integration Gate
Navattic is widely reported as publishing no price. It publishes four, drawn by a component a text extraction cannot see. Here they are, dated.
Navattic's pricing page shows four visible tiers under its Annual tab, read on 1 September 2026: Starter at $0 a month, Startup at $125, Base at $500 and Growth at $1,000, each paid tier billed annually, with Enterprise custom priced. The figures are drawn by a digit-animation component, so a text-based read of the page returns none of them.
Key takeaways
- The four rates under the Annual tab are $0, $125, $500 and $1,000 per month, and a scripted read of the page returns no currency at all because the figures are drawn by a digit-animation component.
- The $125 Startup tier is gated on being under thirty employees and bootstrapped or seed-stage, so for most companies the real entry rate is the $500 tier.
- The per-seat rate is flat between the two mid tiers, five seats at $500 and ten at $1,000, so the step up buys the integration set rather than capacity.
- No seat overage rate and no AI avatar minute overage rate appear anywhere on the page, though both allowances do.
Reviewed and updated September 1, 2026
Navattic's pricing page looks empty of prices if you read it the way most tools read a page. Fetch the HTML and there is no currency symbol anywhere near a tier. Strip the tags, extract the visible text, and you get eight thousand characters with no price among them. Several competitors have built Navattic pricing explainers on the strength of that, and a buyer reading them comes away believing the number is a secret.
It is not. The figures are on the page, drawn by a component that animates its digits, and they are perfectly legible to a person looking at the screen. As read on 1 September 2026 with the Annual tab selected, Navattic's four visible tiers are $0, $125, $500 and $1,000 per month, with Enterprise custom priced.
What follows comes from that page and from Navattic's own site, read the same day. Prices move, so treat the figures as dated.
What Navattic actually is, before the tiers make sense
The tier names only mean something once you know what is being sold, and Navattic sells three things under one subscription rather than one.
The first is interactive demos: a captured version of your product that a prospect clicks through on their own, built from product screens rather than written by an engineer. Navattic's own site says its "AI Copilot creates demos based on your product screens, trained on best practices from high-performing demos built on Navattic", alongside a no-code editor for changing text, blurring data and applying themes.
The second is Launchpad, which Navattic's homepage calls "demo automation purpose-built for sales teams to share demos earlier in the sales cycle and free up presales time". In practice this is the part that lives inside a rep's workflow: sending a demo from Gmail, Outlook, Salesforce, Outreach or Salesloft before a call, getting an alert when the prospect opens it, and seeing which stakeholders they shared it with. The same page names those integrations directly.
The third is Navattic Agents, which the same page describes as agents that "run fully autonomous conversations that guide and qualify prospects, answer questions, demo key workflows, and show content in real-time".
That split explains the pricing structure better than any tier name does. The marketing buyer wants the first thing and lands on Base. The sales organisation wants the second, and the integrations that make it work sit at Growth.
The four rates, and the one most companies cannot buy
Under the Annual tab the page shows Starter at $0 a month labelled "Free for everyone", Startup at $125 a month, Base at $500 a month and Growth at $1,000 a month, each of the three paid tiers marked "Billed annually", with an Enterprise panel priced on request.
The Monthly tab beside it is real, but its rates are not in the served markup and did not render to a scripted read, so nothing is claimed about them here. Whether monthly billing carries an uplift is a question for the first call.
Startup is the tier worth understanding first, because most readers cannot buy it. Navattic's page reads "Best for: Startups with 30 or fewer employees and are bootstrapped or seed-stage funded" against it, which is a qualification test rather than a volume band. A company of forty people, or one that has raised a Series A, is looking at the Base card as its entry price whatever its usage. So for a large part of the market the real entry rate is the $500 tier on the page and not the $125 one, and any comparison quoting the lowest number is quoting a rate that reader cannot have.
The per-seat rate is flat, so you are not buying seats
Divide each rate by its bundled seat count and something useful falls out. On the page's own figures, Base gives five seats at $500 a month and Growth gives ten seats at $1,000 a month, which is the same amount per seat at both tiers. The page's Startup card gives one seat at $125, a higher per-seat rate than either tier above it.
So the step from Base to Growth is neither a volume discount nor a volume penalty. It is flat. A team paying twice as much gets twice the seats and nothing about the seat economics has changed, which means the extra money is buying the feature set. That is arithmetic on the rates above rather than a claim from Navattic.
It also tells you what to negotiate. On a ladder where the per-seat rate moves, the argument is about volume. On a flat one the argument is about scope, and the question to put to a salesperson is which Growth features can come down to Base rather than which discount applies.
- Step 1Company stage
The Startup tier is gated on headcount and funding stage, not on usage. Most companies are looking at Base as their entry tier.
- Step 2Integration set
Salesforce and Marketo, then the sales-execution tools. This gate moves tiers on its own, regardless of team size.
- Step 3Seat count
One, five or ten bundled, with no rate shown for a seat above the bundle.
- Step 4AI avatar minutes
A consumption meter inside a seat-priced tier, with no rate shown for exceeding it.
What each tier gates
Starter carries one seat and one demo, in either HTML or media, with unlimited views, basic analytics, the default theme and a limited Copilot that can generate demos, take custom context and edit captures. The page names its buyer as "Individuals testing one free HTML demo with AI-assisted demo building".
Startup adds unlimited HTML demos, AI voiceovers, narrated demos, fifty minutes of AI avatars, Slack, HubSpot, email and webhook integrations with one playbook each, an MCP server, custom themes and checklists.
The page names the Base buyer as "Best for: Marketing teams sharing demos for lead gen and product launches". Five seats, Salesforce and Marketo integrations plus what the card counts as twenty-five more, unlimited playbooks, one hundred minutes of AI avatars, account identification, sandbox demos, A/B testing, interest areas, pipeline impact reporting and a dedicated CSM.
The page reads "Best for: GTM orgs using demos pre and post-call and across marketing campaigns" against Growth. Ten seats, three hundred minutes of AI avatars, AI avatar cloning, and a sales integration set the lower tiers do not get: Gong, Salesloft, Outreach, Gmail, Outlook, Seismic and Highspot. It adds email and Slack alerts, interest-level demos, buyer circle discovery, request and approval workflows, personal intro videos, demo translation, custom domains and single sign-on with directory sync.
Enterprise is custom priced and adds offline demos, HTML capture translation, custom permissions, audit logs, professional services, priority support and a demo consultation. The page reads "Best for: Global teams deploying demos across multiple product lines and regions" against it.
Integration depth is the gate that actually decides the tier. A team running its outbound on Outreach or Salesloft that wants demo engagement to land there is on Growth, whatever its headcount, because that integration set does not exist below it. A marketing team that needs Salesforce and Marketo is on Base. Neither is a seat decision, and both cost more than the seat arithmetic alone would suggest.
Where the page contradicts itself, and what it leaves out
Two things to raise before signing.
The page disagrees with itself on Startup seats. The tier card says one seat, while the feature comparison table lower down the same page reads "1 (up to 3)" in that column. Both are live at the same time. A vendor's own pages disagreeing is common enough, and it is always the buyer's job to notice.
And two rates that will eventually appear on an invoice are not on the page, enumerated rather than assumed: no seat overage rate appears against any tier under any of the phrasings a page normally uses for one, and no rate appears for exceeding a tier's AI avatar minute allowance. Both allowances are shown; neither overage is. Ask for both.
- Four visible tiers plus a custom Enterprise panel
- Every paid tier marked billed annually; the monthly rates are not in the served page
- Per-seat rate is flat across the two mid tiers
- Entry tier is gated on company headcount and funding stage
- Four paid tiers with figures on monthly and yearly
- Per-seat overage rate given against each tier
- Visitor de-anonymisation allowance given per tier
- A second product line priced on monthly website visitors
- Two price per creator rather than per seat
- Three carry annual-only tiers and no monthly option
- Several run an AI credit meter alongside the tier price
- One could not be priced from any reachable page
How this reads against the category
Navattic sits in the middle of the category on price and at the transparent end on structure, once the figures are actually read. Storylane shows a comparable ladder on both billing tabs and adds per-seat overage rates Navattic does not. The alternatives comparison sets out what the other seven vendors show on their own pages, from a per-creator rate at the low end to annual-only tiers well above Navattic's Growth.
The broader lesson is about how the category prices rather than about any one vendor. Some sell seats, some sell creators, some sell visitors, and the ones aiming at enterprise sell an annual contract. Comparing headline numbers across them answers very little, which is the same problem that appears wherever per-seat and usage-based pricing meet in one market.
Where the tool cost sits in the real budget
Interactive demo software is rarely the expensive part of the motion it belongs to. A demo nobody opens costs the same as one that converts, and the difference is upstream: which accounts see it, in what context, and whether anyone had a reason to click. Teams that get value out of this category tend to treat the demo as a step in a defined process rather than an asset in a library, which is the same distinction that separates a working proof-of-concept motion from an open-ended trial, and the same reason a digital sales room works or does not.
If the constraint is that not enough of the right accounts are asking for a demo at all, that is a pipeline problem the software cannot solve.
The short version
Navattic does show prices, and a scripted read of its page finds none, which is why several competitor explainers call the number unavailable. Under the Annual tab on 1 September 2026 the page gives four visible rates of $0, $125, $500 and $1,000 per month, Enterprise custom priced, every paid tier billed annually. The page's $125 tier is gated on being under thirty people and pre-Series A, so a company outside that test enters at the $500 rate instead. The per-seat rate is flat between the two mid tiers, so the step up buys integrations rather than capacity, and integration depth is what decides the tier. Ask for the seat overage rate and the AI minute overage rate, because neither is shown and both will eventually be on an invoice.
Pricing and features verified as of September 2026. Verify current terms with the vendor before relying on them.
Frequently asked questions.
Frequently asked questions- How much does Navattic cost?
- Read on Navattic's pricing page on 1 September 2026 with the Annual tab selected, Starter is $0 a month and labelled free for everyone, Startup is $125 a month, Base is $500 and Growth is $1,000, with each paid tier marked billed annually and Enterprise priced on request. The Monthly tab's rates are not in the served page, so nothing is claimed about them.
- Why do so many pages say Navattic does not publish pricing?
- Because the figures are drawn by a component that animates its digits rather than written into the page as text. A fetch of the HTML finds no currency symbol near a tier, and extracting the visible text returns about eight thousand characters with no price among them. A person looking at the screen sees all four rates. The tooling was wrong, not the vendor.
- Which Navattic tier do I need for Salesforce or Outreach?
- Integration depth is the gate most likely to decide the tier. Slack, HubSpot, email and webhook integrations appear at Startup. Salesforce and Marketo, plus what the card counts as twenty-five more, appear at Base. The sales execution set of Gong, Salesloft, Outreach, Gmail, Outlook, Seismic and Highspot appears at Growth, whatever the team's headcount.
- Is the Growth tier better value than Base?
- Not on seats. Base gives five seats at $500 a month and Growth gives ten at $1,000, which is the same rate per seat, so the step up is neither a volume discount nor a penalty. The extra money buys the feature set, mainly the sales integration list. That makes scope rather than volume the thing worth negotiating on this ladder.
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