Navattic Pricing: Three Published Rates and the Integration Gate

Navattic's pricing page looks empty of prices if you read it the way most tools read a page. Fetch the HTML and there is no currency symbol anywhere near a tier. Strip the tags, extract the visible text, and you get eight thousand characters with no price among them. Several competitors have built Navattic pricing explainers on the strength of that, and a buyer reading them comes away believing the number is a secret.

It is not. The figures are on the page, drawn by a component that animates its digits, and each carries an accessible label a screen reader announces, such as "$500/mo". With the Annual tab selected, Navattic pricing shows three priced cards: Starter at $0, Base at $500 and Growth at $1,000 per month, with Enterprise custom priced. The Monthly tab shows Base at $600 and Growth at $1,200.

What follows comes from that page and from Navattic's own site. Prices move: an earlier version of this article recorded a $125 Startup card, and the page now prices that plan on request.

What Navattic actually is, before the tiers make sense

The tier names only mean something once you know what is being sold, and Navattic sells three things under one subscription rather than one.

The first is interactive demos: a captured version of your product that a prospect clicks through on their own, built from product screens rather than written by an engineer. Navattic's own site says its "AI Copilot creates demos based on your product screens, trained on best practices from high-performing demos built on Navattic", alongside a no-code editor for changing text, blurring data and applying themes.

The second is Launchpad, which Navattic's homepage calls "demo automation purpose-built for sales teams to share demos earlier in the sales cycle and free up presales time". In practice this is the part that lives inside a rep's workflow: sending a demo from Gmail, Outlook, Salesforce, Outreach or Salesloft before a call, getting an alert when the prospect opens it, and seeing which stakeholders they shared it with. The same page names those integrations directly.

The third is Navattic Agents, which the same page describes as agents that "run fully autonomous conversations that guide and qualify prospects, answer questions, demo key workflows, and show content in real-time". The pricing page prices them separately: "Pricing is based on number of conversations and agents. Also includes access to the Base plan."

That split explains the pricing structure better than any tier name does. The marketing buyer wants the first thing and lands on Base. The sales organisation wants the second, and the integrations that make it work sit at Growth.

Navattic pricing: three published rates and a monthly uplift

Under the Annual tab the page shows Starter at $0 a month labelled "Free for everyone", Base at $500 a month and Growth at $1,000 a month, both paid tiers marked "Billed annually", with an Enterprise panel priced on request.

The Monthly tab beside it shows Base at $600 and Growth at $1,200, marked "Billed monthly", so paying month to month costs 20 percent more at both tiers. That percentage is arithmetic on the two tabs rather than a figure Navattic prints.

The Startup plan is the one worth understanding first, because most readers cannot buy it. It now sits in its own panel below the cards, "Available to bootstrapped and seed-stage teams of 30 or fewer", with "Contact us for pricing" where a figure would be, which is a qualification test rather than a volume band. A company of forty people, or one that has raised a Series A, is looking at the Base card as its entry price whatever its usage, so for most of the market the real entry rate is $500 a month billed annually.

The per-seat rate is flat, so you are not buying seats

Divide each rate by its bundled seat count and something useful falls out. On the page's own figures, Base gives five seats at $500 a month and Growth gives ten seats at $1,000 a month, $100 a seat at both tiers, and on the Monthly tab the same seats come to $120 at both.

So the step from Base to Growth is neither a volume discount nor a volume penalty. It is flat. A team paying twice as much gets twice the seats and nothing about the seat economics has changed, which means the extra money is buying the feature set. That is arithmetic on the rates above rather than a claim from Navattic.

It also tells you what to negotiate. On a ladder where the per-seat rate moves, the argument is about volume. On a flat one the argument is about scope, and the question to put to a salesperson is which Growth features can come down to Base rather than which discount applies.

What each tier gates

Starter carries one seat and one demo, in either HTML or media, with unlimited views, basic analytics, the default theme and a limited Copilot that can generate demos, take custom context and edit captures. The page names its buyer as "Individuals testing one free HTML demo with AI-assisted demo building".

The Startup plan, priced on request for bootstrapped and seed-stage teams of 30 or fewer, no longer has a card of its own, so its contents are for the first call.

The page names the Base buyer as "Best for: Marketing teams sharing demos for lead gen and product launches". Five seats, unlimited HTML demos, premium AI voiceovers, Salesforce and Marketo integrations plus what the card counts as twenty-five more, unlimited playbooks, one hundred minutes of AI avatars, an MCP server, account identification, A/B testing, interest areas, pipeline impact reporting and a dedicated CSM.

The page reads "Best for: GTM orgs using demos pre and post-call and across marketing campaigns" against Growth. Ten seats, three hundred minutes of AI avatars, AI avatar cloning, and a sales integration set the lower tiers do not get: Gong, Salesloft, Outreach, Gmail, Outlook, Seismic and Highspot. It adds email and Slack alerts, interest-level demos, buyer circle discovery, request and approval workflows, personal intro videos, sandbox demos, demo translation, custom domains and single sign-on with directory sync.

Enterprise is custom priced and adds offline demos, HTML capture translation, custom permissions, audit logs, professional services, priority support and a demo consultation. The page reads "Best for: Global teams deploying demos across multiple product lines and regions" against it.

Integration depth is the gate that actually decides the tier. A team running its outbound on Outreach or Salesloft that wants demo engagement to land there is on Growth, whatever its headcount, because that integration set does not exist below it. A marketing team that needs Salesforce and Marketo is on Base. Neither is a seat decision, and both cost more than the seat arithmetic alone would suggest.

Tier	Per month	What the card bundles
Starter	$0	1 seat, 1 demo
Base	$500 ($600)	5 seats, 100 AI avatar minutes, Salesforce, Marketo and 25+ more
Growth	$1,000 ($1,200)	10 seats, 300 AI avatar minutes, adds Gong, Salesloft, Outreach, Gmail, Outlook, Seismic, Highspot
Enterprise	Custom	Custom seats, all of Growth plus offline demos and audit logs

Capability gating shows up in calling software as a separate line, where CloudTalk seat tiers with the dialer priced separately put the tool most buyers came for outside the seat rate.

What the page leaves out

Two things to raise before signing.

An earlier version of this article found the page disagreeing with itself on Startup seats. With the Startup card gone, the cards now read 1 seat, 5 seats, 10 seats and custom seats, and the contradiction went with it. A vendor's own pages disagreeing is common enough, and it is always the buyer's job to check.

Self-contradiction runs wider than seat counts, and Heymarket's two starting prices sit on separate pages of one domain read on the same day.

And two rates that will eventually appear on an invoice are not on the page, enumerated rather than assumed: no seat overage rate appears against any tier under any of the phrasings a page normally uses for one, and no rate appears for exceeding a tier's AI avatar minute allowance. Both allowances are shown; neither overage is. Ask for both.

Vendor	What the pricing page shows
Navattic	Three priced cards on both billing tabs, a flat per-seat rate across Base and Growth, Startup and Enterprise on request
Storylane	Three priced paid tiers on monthly and yearly, a rate per additional seat on the lower two, and Rep X priced on monthly website visitors
The wider set	From a per-creator rate at the low end to annual-only tiers well above Navattic's Growth

How this reads against the category

Navattic sits in the middle of the category on price and at the transparent end on structure, once the figures are actually read. Storylane shows three priced paid tiers on both billing tabs and adds a rate per additional seat on the lower two, which Navattic does not, plus Rep X, an AI SDR product priced on monthly website visitors. The alternatives comparison sets out what the other seven vendors show on their own pages, from a per-creator rate at the low end to annual-only tiers well above Navattic's Growth.

The broader lesson is about how the category prices rather than about any one vendor. Some sell seats, some sell creators, some sell visitors, and the ones aiming at enterprise sell an annual contract. Comparing headline numbers across them answers very little, which is the same problem that appears wherever per-seat and usage-based pricing meet in one market.

Where the tool cost sits in the real budget

Interactive demo software is rarely the expensive part of the motion it belongs to. A demo nobody opens costs the same as one that converts, and the difference is upstream: which accounts see it, in what context, and whether anyone had a reason to click. Teams that get value out of this category tend to treat the demo as a step in a defined process rather than an asset in a library, which is the same distinction that separates a working proof-of-concept motion from an open-ended trial, and the same reason a digital sales room works or does not.

If the constraint is that not enough of the right accounts are asking for a demo at all, that is a pipeline problem the software cannot solve.

The short version

Navattic does show prices, and a plain text read of its page finds none, which is why several competitor explainers call the number unavailable. The page gives Starter at $0 and Base and Growth at $500 and $1,000 a month billed annually, or $600 and $1,200 billed monthly, with Enterprise and a gated Startup plan priced on request. A company outside the Startup test, thirty people or fewer and seed-stage, enters at $500. The per-seat rate is flat between the two mid tiers, so the step up buys integrations rather than capacity, and integration depth is what decides the tier. Ask for the seat overage rate and the AI minute overage rate, because neither is shown and both will eventually be on an invoice.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.