Heymarket Pricing: Two Starting Prices on One Site, and the Credit Meter

Heymarket's pricing page and Heymarket's free-trial page name different starting prices for the same product, on the same day, on the same domain. Its pricing page sets Standard at $49 per user per month billed annually. Its free-trial page invites a reader to "Jumpstart your texting strategy with one of our paid plans, starting at $19/month." Both were fetched on 30 August 2026.

That gap is worth more than a pedantic note, because it explains why the third-party guides ranking for this query mostly quote $19, $39 and $59 while the pricing page reads $49, $99 and $199. A buyer budgeting from the wrong page is out by a factor of two to four before the messaging bill is even added.

What the pricing page publishes

Four tiers, priced per user per month billed annually, as read from heymarket.com/pricing on 30 August 2026.

On Heymarket's pricing page, Standard is $49, Plus is $99 and Pro is $199. Enterprise is custom priced and routes to a conversation, with custom user counts, white-glove onboarding, priority support and higher volume messaging listed against it.

Every Heymarket plan sets a "Minimum 2 users". That is a modest floor next to the fifteen-seat minimum on SugarCRM, now trading as SugarAI, and it still means the smallest possible Standard subscription is two seats rather than one.

One Heymarket add-on is priced openly and is the one most likely to matter to a sales team: Salesforce integration at $7.50 per user per month. It sits on the Pro card, so a team that needs its texting inside Salesforce is pricing that page's $199 plus $7.50 a seat rather than $49.

Standard, USD 49Per user per month, billed annually

• Shared inbox
• New or existing phone numbers
• Unlimited contacts
• SMS and MMS
• Templates and tags

Plus, USD 99Per user per month, billed annually

• Everything in Standard
• SMS link tracking and shortening
• Instagram messaging
• Microsoft Teams and Zapier integrations
• Contact export

Pro, USD 199Per user per month, billed annually

• Everything in Plus
• AI features
• Advanced API access
• Advanced administration and security
• CSAT surveys
• Salesforce add on at USD 7.50 per user per month

The seat price is only half the bill

Messaging is metered separately, and the meter is the part of this page that repays reading closely.

The page pairs a bundle of 1,000 credits a month with $0.03 per message credit, and prints the resulting total beside it: $30 a month for 1,000 credits. Beneath that sits the rule converting a message into a credit: "Each SMS credit covers 160 characters. Longer texts use multiple credits, reassembled on delivery."

So a 320-character text is two credits, six cents, not one message. Anyone who has written a message with a company name, a link and an opt-out line in it knows that 160 characters is not a lot of room, and the page is telling you the meter runs on segments rather than on sends.

The credit map for other channels is published in the same block, and the multipliers are not intuitive.

One credit buys

• ✓Yes: SMS: one credit per segment
• ✓Yes: RCS Standard: one credit per segment
• ✓Yes: Email: one credit per ten emails
• ✕No: MMS: two credits per message
• ✕No: Branded Messages over RCS: three credits per outbound or inbound
• ✕No: AI Agent: three credits per segment

Two of those lines change how a programme should be designed. Email at one credit per ten emails is an order of magnitude cheaper per send than SMS, which is a strong argument for keeping email as email rather than routing it through a messaging platform's credit meter. And the AI agent costing three credits per segment means an automated conversation is triple the cost of a human one on the same channel, which is the opposite of the assumption most teams start from.

The line that most affects a real bill is the shortest one on the page: inbound and outbound debit at the same rate. A conversational channel by definition produces replies, so a campaign that works costs more than one that does not. That is the correct incentive and it is also a budgeting trap, because outbound volume is the only half a team plans.

The arithmetic on a small team

Two Heymarket seats on Standard billed annually is $98 a month. Add Heymarket's 1,000-credit bundle at $30 and the floor is $128 a month before a single message exceeds 160 characters. Those two additions are ours, taken over the figures above from Heymarket's own page.

A thousand credits is not many. At one credit per SMS segment, a two-segment message sent to 250 contacts consumes 500 credits, and their replies consume more at the same rate. The page's own next line acknowledges this and points volume buyers at a conversation about higher rates rather than publishing a ladder, so anyone whose programme is larger than a few hundred contacts a month is negotiating rather than reading a price.

The trial terms are worth knowing before any of this. The free-trial page offers to "Get started with business text messaging, free for 14 days." with no credit card required.

Which page is right, and how to find out

The two figures are not reconcilable by reading harder, so the useful move is to work out which surface is authoritative rather than to average them.

Three observations point the same way. The pricing page is the one that publishes a full four-tier ladder with a feature grid beneath it, and the free-trial page mentions its number in a single sentence of body copy inside a call to action. The pricing page repeats $49, $99 and $199 many times over, once on the plan cards and again on every section header of the comparison table, which is the behaviour of a page generated from live plan data. And the two lower ladders that third-party guides quote, $19 with $39 and $59 above it, form a coherent set that looks like a previous generation of the same three tiers rather than a discount on the current one.

The reading that fits all three is that the pricing page is current and the free-trial page carries a stale sentence, with the aggregators sourced from the older ladder. That is a reading rather than a fact, so it belongs in a sales conversation as a question: ask which of the vendor's own two published starting prices applies to a new account today, and ask for the answer in writing. A vendor whose own site disagrees with itself will not be surprised by the question.

The general habit matters more than this vendor. A price belongs to a URL and a date, and when one site carries two, the disagreement is the finding. Disclosing it is more useful to a reader than picking a winner would be.

Where this sits for a B2B outbound team

Heymarket is a shared inbox and business messaging platform rather than an outbound prospecting tool, and its own solution pages sell into customer service, marketing, sales, operations and recruiting. Its integration list names Salesforce, Slack, Aircall, HubSpot, Zendesk, Microsoft Teams and Zapier, and it centralises text alongside Facebook Messenger, Instagram Messenger, WhatsApp, Apple Messages for Business and Google Business Messages.

Read that shape honestly and the fit is conversational follow-up with people who already know the company, not cold outreach. Texting a stranger who never opted in is a different act from texting a customer who did, and the regulatory exposure is not comparable. The vendor is clear about which side it is on: opt-in capture through forms and webchat is a named feature, and double opt-in is promoted as a new one.

This corpus runs email and LinkedIn rather than phone or SMS, so nothing here is a recommendation to add a channel. The reason the pricing is worth understanding anyway is that SMS keeps arriving in outbound plans as a bolt-on, and the honest version of that decision needs the metered half of the bill in it. The same discipline applies to the telephony side: dialer modes and what a seat costs exists because per-seat pricing hides usage, and PhoneBurner is the worked case of a seat price with SMS metered on top and 10DLC registration to complete before anything sends.

House doctrine on sequencing does not change because the channel does. One message per campaign, no bumps, no thread replies. A messaging platform will happily build a multi-step drip, and its feature list says so plainly, but a second unanswered text lands under the first one exactly the way a second LinkedIn message does. Re-entry belongs in a new campaign on a new signal.

The claims to read as claims

The vendor's pages carry several performance numbers, and they are the seller's statements about the channel it sells. Heymarket sells texting as a channel "which has a 98% open rate" and a 45 percent response rate. A Heymarket FAQ offers that "97% of companies found they communicated with consumers more efficiently after using text messages". Heymarket's AI agents feature is sold on a promise to "Resolve 40% of conversations".

None of those has a method, a sample, a date or a source beside it on Heymarket's own pages, and none should enter a business case. Set against them, every price in this article is checkable: it sits on a named page, on a named day, and can be read again tomorrow to see whether it moved.

One organisational detail worth recording while reading contracts: the copyright line on both Heymarket pages reads Common Sun, Inc. rather than Heymarket, which is the entity a data processing agreement will name. The same check is worth running on any vendor, and it is exactly what CRM integration work tends to surface late when nobody ran it early.

If the question underneath a channel decision is that outbound is not producing enough conversations to follow up, adding a second channel multiplies the problem rather than solving it. Get a free campaign plan instead.

Pricing and features verified as of August 2026. Verify current terms with the vendor before relying on them.