Heymarket Pricing: The Vanished $19 and the Credit Meter

Heymarket pricing now depends on how the page is read. In a browser, Heymarket's pricing page lists Standard at $20, Plus at $41 and Pro at $62 per user per month billed annually, or $24, $49 and $75 billed monthly, every plan with a two-user minimum, and a messaging meter at $0.03 a credit on top. The same page's served HTML, read without running its scripts, still carries the older $49, $99 and $199 in its comparison table. And the $19 starting price that Heymarket's free-trial page once quoted has gone with that page.

On 30 August 2026, Heymarket's pricing page and its free-trial page named different starting prices for the same product on the same domain. The pricing page set Standard at $49 per user per month billed annually, and the free-trial page invited a reader to "Jumpstart your texting strategy with one of our paid plans, starting at $19/month." Within days the free-trial address stopped serving that page, and it now returns an error, so that sentence is carried here from this page's first read of it and can no longer be checked against the source. The rendered ladder has since come down almost exactly to where that sentence pointed: Standard at $237 a year works out at $19.75 a month, which the card rounds up to $20.

Heymarket pricing: what the page shows today

Heymarket pricing, as its pricing page renders it, is Standard at $20, Plus at $41 and Pro at $62 per user per month billed annually, or $24, $49 and $75 billed monthly, with a two-user minimum on every plan. Enterprise is custom priced. Messaging is metered on top: a bundle of 1,000 credits a month costs $30, at $0.03 a credit.

The page fills its cards from Heymarket's own pricing feed, which lists the annual plans at $237, $486 and $736 a year and the monthly plans at $24, $49 and $75. Each annual card shows a twelfth of its yearly price, rounded up: $19.75 becomes $20, $40.50 becomes $41 and $61.33 becomes $62. The toggle's label reads "Save up to 18%", and on the feed's figures annual billing saves 17.7 percent on Standard, 17.3 percent on Plus and 18.2 percent on Pro.

Standard lists two-way messaging, a shared inbox, conversation management, unlimited contacts, templates and tags, basic reporting and a HubSpot integration. Plus adds lists and campaigns, automations, advanced reporting and analytics, a tier of AI features the card calls AI Essentials, and integrations with Microsoft Teams, Zapier and more, with a footnote that excludes Salesforce. Pro adds AI Advanced, API access, and advanced administration and security. Enterprise is custom priced and routes to a conversation, with custom users, custom feature configuration, white-glove onboarding, additional training resources, priority support services and higher volume messaging listed against it.

Every Heymarket plan sets a "Minimum 2 users". That is a modest floor next to the fifteen-seat minimum on SugarCRM, now trading as SugarAI, and it still means the smallest possible Standard subscription is two seats rather than one.

One Heymarket add-on is priced openly and is the one most likely to matter to a sales team: Salesforce integration at $7.50 per user per month billed annually, or $9 billed monthly. It sits on the Pro card, so a team that needs its texting inside Salesforce is pricing $62 plus $7.50 a seat rather than $20.

One address, two ladders

The two ladders on this one address come from two reads of the same page. The served HTML, which is what a reader receives before any script runs, carries plan cards with a dollar sign and no number, and a comparison table whose headers still read $49, $99 and $199. A browser then loads the pricing feed and rewrites both the cards and the table to $20, $41 and $62. A person reading the page sees only the second ladder. A price aggregator, a cached copy or a script-less reader sees only the first.

That explains why the third-party guides ranking for this query disagree with each other and with the page. Some quote the $49, $99 and $199 ladder the served HTML still carries, and some quote $19, $39 and $59, which looks like an earlier generation of the same three tiers. Neither is what a browser shows today.

How a page is read matters as much as which page, and Navattic's pricing page yields no price at all once the tags are stripped and the visible text extracted.

The useful habit is to read a price in a browser, note the billing toggle, and treat a figure from a scraped copy as a lead rather than a fact. When one site carries two ladders, the disagreement is the finding, and disclosing it is more useful to a reader than picking a winner would be. Ask for the per-seat figure in writing before signing, whichever ladder a sales conversation starts from.

The seat price is only half the bill

Messaging is metered separately, and the meter is the part of this page that repays reading closely.

The page pairs a bundle of 1,000 credits a month with $0.03 per message credit, and prints the resulting total beside it: $30 a month for 1,000 credits. Beneath that sits the rule converting a message into a credit: "Each SMS credit covers 160 characters. Longer texts use multiple credits, reassembled on delivery."

Working out which allowance binds first is the real exercise on a metered plan, and Visualping's check limit and page limit pull against each other on every tier.

So a 320-character text is two credits, six cents, not one message. Anyone who has written a message with a company name, a link and an opt-out line in it knows that 160 characters is not a lot of room, and the page is telling you the meter runs on segments rather than on sends.

The credit map for other channels is published in the same block, and the multipliers are not intuitive.

Two of those lines change how a programme should be designed. Broadcast email at one credit per ten emails is an order of magnitude cheaper per send than SMS, which is a strong argument for keeping email as email rather than routing it through a messaging platform's credit meter. And the AI agent costing three credits per segment means an automated answer is triple the cost of a human one on the same channel, which is the opposite of the assumption most teams start from.

The line that most affects a real bill is the shortest one on the page: inbound and outbound debit at the same rate. A conversational channel by definition produces replies, so a campaign that works costs more than one that does not. One illustrative exchange shows it: a 320-character text is 2 credits, a one-segment reply 1 more, and an AI agent's one-segment answer 3 more, so 6 credits, $0.18, for a single back-and-forth. That is the correct incentive and it is also a budgeting trap, because outbound volume is the only half a team plans.

The arithmetic on a small team

Two Heymarket seats on Standard billed annually are $40 a month on the rendered cards. Add Heymarket's 1,000-credit bundle at $30 and the floor is $70 a month before a single message exceeds 160 characters. On monthly billing the same two seats are $48, so $78 with the bundle. A team that needs Salesforce is on Pro: two seats at $62 plus the $7.50 add-on come to $139, and $169 with the bundle, or $198 billed monthly. Those sums are ours, taken over the figures above from Heymarket's own page.

A thousand credits is not many. At one credit per SMS segment, a two-segment message sent to 250 contacts consumes 500 credits, and their replies consume more at the same rate. The page's own next line acknowledges this and points volume buyers at a conversation about higher rates rather than publishing a ladder, so anyone whose programme is larger than a few hundred contacts a month is negotiating rather than reading a price.

Meters decide these bills more than tiers do, and a seat meter against a contact meter is the same choice inside a CRM comparison.

The trial terms are worth knowing before any of this. On 30 August 2026 the free-trial page offered to "Get started with business text messaging, free for 14 days." with no credit card required, a quotation carried from the same first read, since that page now returns an error. The pricing page's signup modal states "Free trial. No credit card required." and no trial length appears on the pricing page or the homepage.

Which ladder to trust, and how to check

The rendered ladder is the one to budget on, for three reasons. It is what a visitor sees. It comes from the same feed that fills every card and every header of the comparison table, which is the behaviour of a page generated from live plan data. And the annual and monthly figures in that feed divide out to the "Save up to 18%" the page advertises, which the old $49, $99 and $199 ladder cannot be checked against at all.

What the served HTML shows is a page template that was never updated when the feed changed. That is a reading rather than a fact, so it belongs in a sales conversation as a question: ask which per-seat figure applies to a new account today, and ask for the answer in writing. A vendor whose own page disagrees with itself will not be surprised by the question.

Where this sits for a B2B outbound team

Heymarket is a shared inbox and business messaging platform rather than an outbound prospecting tool, and its own solution pages sell into customer service, marketing, sales, operations and recruiting. Its integration list names Salesforce, Slack, Aircall, HubSpot, Zendesk, Microsoft Teams and Zapier, and its plan comparison lists channels beyond text: email, a website chat widget, Facebook Messenger, Instagram Messaging, Apple Messages for Business, RCS Branded Messaging on Plus and above, and WhatsApp on Enterprise only.

Read that shape honestly and the fit is conversational follow-up with people who already know the company, not cold outreach. Texting a stranger who never opted in is a different act from texting a customer who did, and the regulatory exposure is not comparable. The vendor is clear about which side it is on: opt-in management is a named feature, and double opt-in is promoted as a new one.

This corpus runs email and LinkedIn rather than phone or SMS, so nothing here is a recommendation to add a channel. The reason the pricing is worth understanding anyway is that SMS keeps arriving in outbound plans as a bolt-on, and the honest version of that decision needs the metered half of the bill in it. The same discipline applies to the telephony side: dialer modes and what a seat costs exists because per-seat pricing hides usage, and PhoneBurner is the worked case of a seat price with SMS metered on top and 10DLC registration to complete before anything sends.

House doctrine on sequencing does not change because the channel does. One message per campaign, no bumps, no thread replies. A messaging platform will happily build a multi-step drip, and its feature list says so plainly, but a second unanswered text lands under the first one exactly the way a second LinkedIn message does. Re-entry belongs in a new campaign on a new signal.

The claims to read as claims

The vendor's pages carry several performance numbers, and they are the seller's statements about the channel it sells. Heymarket's SMS marketing page opens on a "98% open rate", a "45% response rate" and a "29% conversion rate". Heymarket's AI agents feature is sold on a promise to "Resolve 40% of conversations".

On the SMS marketing page those headline figures carry no method, sample or date beside them. The same page's FAQ, and Heymarket's business text messaging page, link the open and response figures to Gartner articles, so the sourcing differs by position on the page rather than being absent everywhere, and none of the figures should enter a business case as they stand. Set against them, every price in this article is checkable: it sits on a named page and can be read again tomorrow to see whether it moved.

One organisational detail worth recording while reading contracts: the copyright line on Heymarket's pages reads Common Sun, Inc. rather than Heymarket, which is the entity a data processing agreement will name. The same check is worth running on any vendor, and it is exactly what CRM integration work tends to surface late when nobody ran it early.

If the question underneath a channel decision is that outbound is not producing enough conversations to follow up, adding a second channel multiplies the problem rather than solving it. Get a free campaign plan instead.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.