Showpad Pricing: Quote Only, and What Moves at Renewal

Showpad's pricing page publishes three plans, a long feature list under each, and no number anywhere. Professional, Advanced and Expert all carry the same call to action, and the FAQ underneath states the model in one line: "Showpad is licensed on a per-user basis." That is the whole published answer on price, as fetched from showpad.com/pricing on 1 September 2026.

For a buyer that is less useless than it looks, because the tier boundaries are published in full and they tell you what a quote will be shaped around. It is also incomplete in a way the page does not advertise. A repackaging is still working its way through the customer base, and the vendor documents it separately, in a help centre article stating that "The transition to the new pricing and packaging started in 2025." That article, rather than the pricing page, is where a renewing customer finds out what changes.

What the pricing page actually publishes

Three plans, each with a "Request a quote" button rather than a rate.

Professional is described for teams who rely on solid foundations to grow the bottom line. Its included list covers the Genie Assistant and Agents with Conversation Starters, Text Chat and Vision Intelligence; Content Management with a Content Library, Pages and Collections plus Advanced Experiences; Sales Readiness with a Training Library and Courses; Buyer Engagement with Shared Spaces and 3D and AR asset hosting; Analytics and Insights with a Report Builder and Dashboard Builder; extensions for CRM, email, Chrome and marketing automation; single sign-on; and standard support.

Advanced adds voice chat, deep research and podcast creation to the Genie assistant, AI-powered content governance, Roleplay AI, knowledge checks and certifications, a My Team manager hub, Shared Space templates, Search AI for shared spaces, Analytics AI, sales engagement integrations, and a developer bundle for building custom apps through the API and SDK, webhooks and a reporting API.

Expert adds the Genie Agent Studio with custom agents, agent templates and agent integrations for Salesforce and MCP connectors, plus Library AI, Search AI, AI-powered asset FAQs, an AI-powered page builder, AI-powered CRM recommendations, Authoring AI, the Field Seller Agent, Shared Spaces quick actions, a remote MCP server, enterprise AI integrations and priority support.

Six things sit in every plan regardless of tier: access on mobile, offline and browser, integrations, single sign-on, enterprise-grade security, GDPR and SOC2 compliance, and support plus community access. Three add-on bundles sit outside the tiers, named Empower, Learn and Collaborate.

ProfessionalThe foundation tier

• Genie assistant with text chat and conversation starters
• Content library, pages, collections and advanced experiences
• Training library and courses
• Report builder and dashboard builder
• Standard support

AdvancedAdds readiness and the developer surface

• Roleplay AI, knowledge checks and certifications
• My Team manager hub
• AI-powered content governance
• Developer bundle for custom apps, webhooks and a reporting API
• Sales engagement integrations

ExpertAdds the agent-building layer

• Genie Agent Studio with custom agents and templates
• Library AI, Search AI and the AI-powered page builder
• Field Seller Agent
• Remote MCP server and enterprise AI integrations
• Priority support

Reading those three columns as a budget exercise gives you the shape of the negotiation. The jump from Professional to Advanced is where structured training, manager tooling and API access arrive, which are the three things an enablement function usually discovers it needs six months in. The jump from Advanced to Expert is where you buy the ability to build your own agents rather than use the ones shipped. Neither jump is priced, so both are quoted against how much of that list you can argue you need.

The repackaging, which is the part with a date on it

Showpad's help centre carries an article titled Preparing for Pricing and Packaging changes, last updated on 31 July 2026 and first published in December 2024. Two of its sentences do the work. "Your current package will be reviewed as your renewal date approaches." And: "You must contact your Account Manager to discuss your options, confirm your transition timeline, and explore packages that align with your needs."

That single paragraph is worth more to a buyer than the pricing page, because it names the moment the conversation happens and who has to start it.

The article then maps the old catalogue onto the new one. Four legacy packages are named: Showpad Content Essential, Content Plus, Content Ultimate, and Content Ultimate with Coach Plus. Each maps forward to a set of the new eOS packages rather than to one, so the transition is a choice rather than a substitution. Content Ultimate maps to eOS Advanced, eOS Expert or eOS Professional. Content Plus and Content Essential each map to eOS Professional or eOS Advanced. Content Ultimate with Coach Plus maps to all three.

1. Step 1Renewal approaches

   The help centre states that the current package is reviewed as the renewal date approaches, rather than on a fixed calendar date.

2. Step 2You start the conversation

   The article puts the obligation on the customer to contact the account manager, not the other way around.

3. Step 3A legacy package maps to several new ones

   Each named legacy package maps forward to two or three eOS packages, so the move is a selection rather than a like-for-like swap.

4. Step 4Feature availability shifts

   Some capabilities move up a tier and some move into an add-on bundle, which is where a like-for-like renewal quietly stops being like-for-like.

Where features move, and why that is the real price change

The most useful detail in the help centre article is not the mapping, it is the movement.

For a customer transitioning from Content Ultimate to eOS Advanced, the article names what arrives and what leaves. Arriving: a training library, courses and paths, live training, knowledge checks with certifications, the My Team hub for manager coaching, single sign-on, divisions up to ten, and API and SDK access. Continuing: pages, collections and experiences, shared spaces, Showpad reporting, and admin-focused AI tools including analytics AI and AI-powered file naming, tagging and video subtitling.

Then the part that costs money. A set of advanced AI tools currently in beta, named as search, page builder, message composer, CRM recommendations and FAQs, "will be available in the eOS Expert tier only once GA". And on the collaboration side: "Buyer uploads and Mutual Action Plans (MAPs) will now be part of the new Collaborate+ bundle".

So a customer on Advanced who is using beta AI features today, or who is using mutual action plans, is looking at either a tier upgrade or an add-on line at renewal to keep them. That is a price increase that never appears as a rate change, and it is documented by the vendor rather than inferred.

The Expert tier is described in the same article as built for complex enterprises looking for maximum flexibility. Read against the pricing page, that maps cleanly: Expert is where the agent-building tools live, and the beta AI features are converging on it.

What to do with a quote-only pricing page

The absence of a published rate is a fact about the vendor's go-to-market rather than a fact about the cost, and it has practical consequences for how you run the evaluation.

Ask for the quote against a named user count and a named tier, because the model is per user and the tier decides which of those three feature columns you are buying. A quote without both numbers attached is not comparable to anything, including the same vendor's quote next year.

Ask which of the beta AI features you are being shown are actually in your tier at general availability. The vendor's own help centre says several are Expert-only once they ship, and a demo does not distinguish a feature you will keep from one you are being shown from a tier above.

Ask whether mutual action plans and buyer uploads are in the base package or in the Collaborate bundle for your specific contract, because the help centre says they moved.

Ask what the implementation and services line looks like separately. The pricing page names professional services, prescriptive guidance, hands-on configuration, priority support and custom training as tailored services rather than as included items, and services on an enablement platform of this size are rarely a rounding error.

Before the pricing call

• ✓Yes: Name the tier and the user count you want quoted, since the model is per user
• ✓Yes: Confirm which beta AI features are in your tier at general availability
• ✓Yes: Confirm whether mutual action plans sit in your package or in the Collaborate add-on
• ✓Yes: Get services and implementation quoted as their own line
• ✓Yes: Ask what happens to your package at the next renewal review
• ✕No: Treating a third-party roundup's figure as this vendor's price

Reading the third-party numbers that rank for this query

Searching for what Showpad costs returns procurement marketplaces, competitor comparison pages and review-site pricing summaries, several of them carrying specific figures. Those figures come from customer contracts or from analyst estimates rather than from the vendor, and none of them is on a Showpad surface.

They are not worthless. A procurement marketplace's range tells you the order of magnitude other buyers landed on, which is genuinely useful for a budget line. What they cannot tell you is which tier that contract was, how many users it covered, which add-ons were attached, or whether it predates the repackaging above. A per-user platform with three tiers, three add-on bundles and a live transition programme produces a wide spread of real contract values, and a single number pulled out of that spread is not a price.

The one figure worth holding is your own user count, because it is the only variable in the model the vendor published.

Where this sits in the category

Showpad competes in the content management corner of a category that runs much wider than content. The six shapes hiding under the sales enablement tools label are worth sorting before any vendor conversation, because the duplicate spend in this category comes from buying two products that do the same job under different names. The readiness half of Showpad's own tiers overlaps with the four mechanisms sold as AI sales coaching, and a team that already runs conversation intelligence is buying something narrower here than the demo suggests.

The vendor's own footer links comparisons against Seismic, Highspot and Allego, which is a fair statement of the competitive set.

If the constraint turns out to be too few qualified conversations rather than the quality of the material your sellers carry into them, no tier on this page touches it. See what a first campaign produces, and settle which pipeline stages earn their place before either purchase.

The short version

Three plans, no rate on any of them, and one line of model in the vendor's own FAQ: "Showpad is licensed on a per-user basis." The three tiers are detailed enough to work out which feature boundary your quote will be argued over.

The more consequential document is the help centre article on the pricing and packaging transition, updated on 31 July 2026. It says the review happens at renewal, that the customer starts the conversation, that four legacy packages map forward to the three current ones, and that several AI features and the mutual action plan capability move up a tier or into an add-on bundle. Those moves are a price change without a rate change, and they are the reason a renewal on this platform deserves a real evaluation rather than a signature.

Plan structures, feature lists and the packaging-transition detail above are taken from showpad.com/pricing and Showpad's help centre article on pricing and packaging changes, fetched 1 September 2026, with dated snapshots retained. Neither of those two surfaces carried a rate at that fetch. Verify current terms with the vendor before relying on them.