Vidyard Pricing: One Published Tier, Two Quoted Ones

Vidyard sells four tiers and puts a number on one of them. Free is free, Starter carries a seat rate, and Teams and Enterprise both read "Custom pricing" with a Talk to Sales button underneath. The Teams card names its audience as "Best for teams of 5+", so any team at or above that size finds the printed ladder ending before the plan it will actually buy.

Here is what Vidyard's pricing page does publish, read on 2 September 2026, including the monthly rates that are in the page's markup and on nobody's screen.

The ladder, in both billing states

Vidyard's pricing page carries an Annually and a Monthly toggle, with the annual state labelled "Save 30%", and it loads on Annual. As published on Vidyard's pricing page on 2 September 2026, Free is $0 USD, Starter is $59 USD per seat per month billed annually, and Teams and Enterprise are both custom pricing. The same page prices the Video Agent add on at $24 USD per seat per month billed annually.

The monthly figures are on the same page and no rendering of it shows them at once. The billing toggle on that page is an Alpine binding that resolves to one of two literals, and reading the served markup rather than the rendered text gives both sides of it: Starter is $59 billed annually and $89 billed monthly, and the Video Agent add on is $24 annually and $29 monthly. Both pairs are in the bytes Vidyard served on 2 September 2026.

That gap between annual and monthly is the largest proportional difference on the page and it sits on the entry paid tier, which is the tier a team trials on. Committing for a year is a materially different decision here than it is on a plan whose annual saving is a few percent.

One more label belongs beside the Starter figure. The Starter card on that page carries a promotional line reading "Now 10% off" directly above the rate. A published price during a promotion is a fact about a moment as well as about a page, and nothing on the card says when the promotion ends or what the rate reverts to.

FreeA rate you can read

• Listed at zero
• A monthly recording cap and a recording length limit
• A stated AI video allowance
• Limited integrations

StarterA rate you can read

• Per seat per month, both billing states in the markup
• Unlimited recording and full video analytics
• Branded sharing page and basic calls to action
• The AI video agent is a separately priced add on

Teams and EnterpriseA conversation

• Both stated as custom pricing
• Teams is where the CRM and marketing automation integrations start
• Enterprise adds single sign on and playback security
• The add on is custom priced on both

What the tiers actually gate

The feature table is where the tier decision is really made, and three of its rows are the ones to read.

Recording volume is the first. As published on the same page on 2 September 2026, the tier that offers to let you "Stand out with video messages" allows five videos a month with recording length capped at 30 minutes, while Starter is unlimited on both. For an individual seller testing the format that ceiling is generous; for a team running video as a standing motion it is reached in a week.

AI video generation is the second and it is metered rather than tiered. Free carries a stated allowance of 15 AI videos and three custom AI avatars. Every paid tier's entry in that row reads "Upgrade for unlimited videos", and the add on card promises "Unlimited automated video creation and delivery", so unlimited AI video is a Video Agent capability rather than a plan capability. So the AI half of the product is a separate purchase at every level, which is worth knowing before an AI demo sells the plan.

Integration depth is the third and it is the one that selects Teams, the tier sold as a way to "Scale your impact across the funnel". The CRM and marketing automation integrations are listed as starting there rather than on Starter, and Vidyard describes the Video Agent as integrating with Salesloft, Salesforce, HubSpot, Marketo and Zapier. A revenue team that wants video events landing against records in the CRM is therefore in the custom pricing half of the page from the start, whatever the Starter rate says.

1. Step 1Decide whether the free tier is a trial or a plan

   The monthly recording cap and the recording length limit decide it, not the feature list

2. Step 2Read the billing state

   The page loads on annual, and the monthly rate is in the markup rather than on the card

3. Step 3Price the AI separately

   Unlimited AI video is the add on, not the plan, on every tier

4. Step 4Check where the CRM integration starts

   It is listed from the middle tier, which is the tier with no published rate

5. Step 5Budget a sales conversation

   Any team wanting the integrations is buying a quoted plan, so the published rate is a floor rather than an estimate

What the vendor publishes about outcomes, and how to read it

Vidyard's pricing page, which opens by offering to "Increase responses and accelerate deals with video messaging for your entire revenue team", carries a row of outcome figures: a doubling of response rates, a 1,103 percent increase in demo conversion rate, four times the meetings booked by sales, and five times response rates with video, each linked to a customer story. It also states that Vidyard is rated 4.5 based on more than 700 reviews on G2.

Those are the vendor's own published claims about its own best results, and they are quoted here as that. A figure a vendor selected for its pricing page is a marketing artefact rather than a benchmark, and the honest use of it is to identify which customer to ask for a reference call.

The page also links to what it calls machine readable pricing for AI agents, a feed intended for automated readers. That is a useful signal about how the vendor expects its pricing to be consumed, and it does not change the provenance rule: the figures above come from the page a visitor is served.

A note on reading this page at all

Vidyard's pricing page is worth a warning for anyone verifying it themselves, because it answers the same question two different ways depending on how you ask.

A plain fetch of the page on 2 September 2026 returned more than twenty one thousand characters of visible text containing not one currency token, and none of the tier labels down to "Make scaled video a seamless part of your revenue workflows" had a figure beside it. Read that way the page looks exactly like a vendor with no printed pricing, which is a conclusion several pages ranking on this query have reached. A headless render of the same URL in the same minute returned the ladder. The figures are real, the first read was our own failure, and the difference between the two is a rendering step rather than anything the vendor did.

The general form of that trap matters more than this one vendor. A response carrying a healthy volume of text and no figures is evidence about the fetch, never about the vendor, and the recovery is to render it rather than to conclude an absence.

Where the alternatives sit, and how differently they charge

The alternatives roundups for this vendor mostly compare features. The more useful comparison is the billing unit, because the four closest options charge on four different things, and that decides the bill far more than the feature grid does.

Read on 2 September 2026 from each vendor's own pricing page, Loom lists Starter at $0 and Business, sold as a way to "Move work forward faster with unlimited videos and basic editing", at $18 per user per month, with a Business plus AI tier above it and Enterprise quoted; its price catalog self labels each entry with the plan, the billing period and USD, which makes the billing state unambiguous. Hippo Video, whose Pro card offers to "Level up your sales game with virtual background and interactive videos", lists Free at $0, Pro at $20 per user per month billed annually against $30 billed monthly, Teams at $60 against $75, and Enterprise at $80 per user per month billed annually with a stated "minimum 10 seats". Wistia charges per workspace rather than per seat, with storage, bandwidth and additional users as separate meters, and the full picture of that structure is in Wistia pricing.

Sendspark is the outlier and the most instructive one, selling its middle tier as "AI video personalization at scale for growing sales teams". Its pricing page prices plans per account with seats included rather than per seat: Solo at $49 a month with one seat and additional seats at $49, Growth at $99 with three seats and additional seats at $45, Team at $299 with ten seats and additional seats at $39, and Business at $699 with twenty five seats and additional seats at $29. Each tier also carries a stated dynamic video minute allowance, from 100 minutes on Solo up to 3,000 on Business, so the second meter is minutes rather than seats.

The consequence for a comparison is that a per seat figure is not comparable across this category at all. A five seat team pays five times the seat rate on Vidyard, Loom and Hippo Video, one workspace fee plus two additional users on Wistia, and one Growth subscription plus two additional seats on Sendspark. Those four sums are not close to each other, and no roundup that ranks by entry price is computing them.

Before the Vidyard order form

• ✓Yes: Confirm which billing state your quote uses, since the page loads on one of two
• ✓Yes: Ask what the promotional rate on the entry tier reverts to and when
• ✓Yes: Price the AI video agent as a separate line, because unlimited AI video is the add on
• ✓Yes: Check whether your CRM integration requirement puts you on a quoted tier
• ✓Yes: Convert every competing quote to a whole team annual total before ranking them
• ✕No: Compare vendors on the entry seat rate

Where video sits in an outbound motion

Video changes what a first message can carry, and it does not change who receives it. A recorded message to a badly chosen list is a slower way to be ignored, and the seat cost of the recording tool is small against the cost of the list it is sent to.

The part worth being clear about is which stage the tool serves. Vidyard's own headline on this page, "Increase responses and accelerate deals with video messaging for your entire revenue team", is squarely revenue team rather than creator, and its integration list is a sales stack. That is a real distinction from the screen recording tools that share its search results, and it is the distinction to hold when reading a roundup that puts a screen recorder beside a sales video platform on one table.

RevenueFlow runs cold email and LinkedIn rather than video, so this article rests on Vidyard's own pages rather than on using the product. What we do have a view on is the half either side of the recording: the list, the offer, and the fact that one message per campaign with no bumps is the shape we send in. The pitch and production side of the same market is covered in cold email for video production, and the general question of which platform layer is doing the work sits in sales engagement platforms.

The short version

Vidyard publishes four tiers on 2 September 2026, the top one sold as a way to "Make scaled video a seamless part of your revenue workflows". On that page Free is $0, Starter is $59 USD per seat per month billed annually and $89 billed monthly, and Teams and Enterprise are both custom pricing. The same page prices the Video Agent add on at $24 per seat per month billed annually and $29 monthly, and unlimited AI video is that add on rather than any plan.

The printed rate is a floor rather than an estimate for most buyers, because the CRM and marketing automation integrations start on the tier with no figure beside it. The entry rate carried a promotional label at the time of reading, and the monthly figures live in the markup rather than on the cards.

If the constraint is that too few of the right people are being reached at all, the recording tool is not the decision. See what a first campaign produces and size the video investment against a known reply volume.

Plan names, figures, billing states, allowances and integration lists come from vidyard.com/pricing, fetched 2 September 2026 in both a plain and a rendered read, a page that also links to "See machine-readable pricing (for AI agents)". Loom, Hippo Video, Wistia and Sendspark figures come from those vendors' own pricing pages, fetched the same day. Verify current terms with each vendor before relying on them.