The Outreach System Behind Our $3M ARR (Full Breakdown)

The Outreach System Behind Our $3M ARR

In 2025, there's one clear winner in B2B marketing.

It's not cold DMs. It's not spray-and-pray. It's not burning thousands on ads.

It's what we call inbound-led outbound—and it's the engine behind everything we do.

Why the Old Playbook Fails

The traditional approach looks like this: build a list of 10,000 contacts, blast them all with the same message, hope 2% reply, wonder why pipeline is empty.

Here's the problem. Those prospects don't know you. They don't trust you. Your email is indistinguishable from the hundred other sales pitches they got this week.

The smart founders have flipped the script. They post content. They capture who engages. Then they reach out to people who already showed interest.

Same effort. Completely different results.

Step 1: Content That Actually Works

We publish over 100 pieces of content monthly for our clients. That generates around 1.5 million reach.

But here's what matters: we don't optimize for volume. We optimize for resonance.

The process is simple. Post different angles on topics your ICP cares about. Track what gets engagement from the right people. Do more of what works. Cut what doesn't.

Generic advice posts get likes from random people. Specific posts about real problems get engagement from decision-makers.

"5 tips for success" attracts browsers.

"How we cut CAC by 40% for B2B SaaS companies" attracts buyers.

One builds vanity metrics. The other builds pipeline.

Step 2: Harvesting Engagement Signals

This is where most founders drop the ball.

They post content. They see likes rolling in from VPs and founders. They feel good about themselves. Then they... do nothing.

Every engagement is someone raising their hand. A like on your post about reducing churn means they're thinking about churn. A comment asking a question means they want to learn more.

We capture every signal automatically:

Trigify grabs everyone who engages with posts—likes, comments, shares.

Apify scrapes followers from competitor accounts and relevant keywords.

RB2B identifies anonymous website visitors.

One viral post can generate hundreds of warm leads. But only if you have the infrastructure to capture them.

Step 3: Enrichment and Scoring

Not every engagement matters equally.

A student liking your post is different from a VP with budget.

So we run every captured lead through an enrichment process:

Clay adds company data—size, funding, tech stack, growth signals.

Then we score against our ICP criteria. Right industry? +10 points. Recently raised? +15 points. Decision-maker title? +20 points.

High-scoring leads get immediate, personalized outreach. Lower scores go into nurture sequences.

This happens automatically. Around the clock. While we focus on other things.

Step 4: The Outreach Machine

This is where most people mess up. They finally reach out to engaged prospects... and send a generic template.

"Hi [Name], I saw you liked my post. Want to chat?"

Delete.

Instead, we reference the specific engagement:

"Hey John, thanks for engaging with my AI post! Created a detailed guide for SaaS companies on implementing automation. Given your role at TechCo, thought it'd be interesting. Mind if I send it over?"

Notice what's different:

• References their specific action
• Offers value before asking for anything
• Sounds like a human wrote it
• Easy to say yes to

We average 32% positive reply rates with this approach. Compare that to 2-5% for cold outreach.

HeyReach handles LinkedIn sequences. Instantly manages email. Make routes hot replies to Slack instantly so we can respond within minutes.

Step 5: Converting to Calls

Here's what a founder told me recently:

"Five qualified leads in my inbox this morning. All from people who already knew my work."

That's the difference.

Traditional outbound fills your calendar with cold prospects who don't show up or need everything explained from scratch.

Inbound-led outbound fills your calendar with people who've seen your content, trust your expertise, and show up ready to buy.

This creates a flywheel. Better prospects lead to better conversations. Better conversations lead to more closed deals. More closed deals give you better case studies. Better case studies make your content more compelling.

Each cycle compounds on the last.

The Full Stack

Here's everything connected:

Content: LinkedIn + X for publishing. Typefully for scheduling. Claude for ideation.

Capture: Trigify for post engagers. RB2B for website visitors. Apify for follower scraping.

Enrichment: Clay for data orchestration. FullEnrich for phone numbers. Apollo for company info.

Automation: HeyReach for LinkedIn. Instantly for email. Make for routing.

CRM: HubSpot. Everything flows here.

What This Produces

For us and our clients:

A content library that works while you sleep. Posts from six months ago still generate leads today.

Pre-warmed prospects. Everyone you talk to has already engaged with your expertise.

Automated grunt work. The system handles research, enrichment, and initial outreach.

Calendars full of buyers. Not tire-kickers. Decision-makers who've followed you for weeks or months.

Getting Started

You can build this in about eight weeks:

Weeks 1-2: Focus on content. Post daily. Track what resonates.

Weeks 3-4: Set up capture. Implement Trigify. Connect to Clay.

Weeks 5-6: Launch automation. Configure HeyReach. Build email sequences.

Weeks 7-8: Optimize. Refine scoring. A/B test messages.

The Point

The difference between content creators and business owners?

Creators count views. Owners count revenue.

Great content without a capture system is wasted attention. You're throwing a party where nobody buys anything.

This system works because it's warm, not cold. It's fast. It's scalable. It's personalized. And it compounds over time.

So here's my question: what's stopping you from building it?

Want help? Book a call to see how we can implement this entire system for you.