Mixmax Pricing: One Plan, Priced by Monthly Recipients

Mixmax has replaced its separate copilots and suite with one paid plan. The pricing page now lists a free plan and a single paid plan with every core feature included, priced by how many people each user adds to automated sequences in a month, and the practical consequence is that the headline price and the price a sales team actually pays can still be two different numbers, because the headline covers 100 recipients a month.

Working out which one applies to you takes about a minute once the structure is visible. It takes considerably longer if you start from the number on the page header.

Everything below is verified against mixmax.com/pricing, fetched 11 November 2026, and the annual and monthly states are named separately throughout because the page's price calculator switches between them.

Mixmax Inc is the company behind the product, and the question behind most searches for it is whether the thing is a CRM or a layer on top of one, which the feature table answers more honestly than the marketing does: CRM sync on every paid plan logs each send and reply to your CRM.

Mixmax publishes an integrations directory covering CRM, calendar and messaging tools, and the pricing page now settles which plan an integration needs: every paid plan lists Salesforce, HubSpot, Slack, Zapier, LinkedIn, Dialpad and the Mixmax API, while the free plan lists LinkedIn only.

The published rates, in both billing states

Mixmax prices one paid plan by monthly recipients, a recipient being a person you add to an automated sequence, and its price calculator switches between yearly and monthly billing. Per user:

The page's own title advertises plans from $29 per user per month, and that is accurate as far as it goes: $29 is the annual rate at 100 recipients a month, the smallest paid step. The monthly premium runs from about 17 percent at 100 recipients to roughly 33 percent at 500, so annual billing is doing real work in the headline.

Four add-ons are also published beside the plan and are easy to miss: custom branding and domains (your logo on booking pages, your domain on tracking and calendar links), advanced workspace rules, a Salesforce Insights Package and the Dialer are each $9 per member a month billed annually or $12 monthly, with the Dialer's per-minute calling rates billed separately. Dropping the Sent with Mixmax signature is not one of them: the feature table includes it on every paid plan. On a twenty-seat deployment the add-ons are a line worth pricing before they surprise somebody.

The number that matters is how many people you sequence

The structure is the whole story, so it is worth being blunt about what the price now measures.

Every paid step carries the same features: unlimited email tracking, follow-up reminders, one-click scheduling, AI meeting notes, AI in the inbox, CRM sync, reporting, and sequences of emails, calls, tasks and LinkedIn steps. What changes between steps is how many recipients each user can add to sequences in a calendar month, from 100 at $29 to 15,000 at $229 on annual billing. Mixmax counts a recipient once per sequence however many steps it has, does not count emails sent outside a sequence, counts the same contact twice if it sits in two sequences, and resets the count at the start of each calendar month.

So the answer to what Mixmax costs for outbound work depends on volume rather than on a product choice. The $29 in the page title does send sequences, to 100 people a month; a rep reaching 500 people a month pays $49 per seat on an annual commitment or $65 billed monthly, and 1,500 a month is $89 or $105. That is not a hidden fee, it is a usage ladder, and the recipient count is the single most consequential number on the page for anyone budgeting a sales team rather than an individual mailbox.

Open tracking no longer splits by product: the free plan caps tracking at 20 emails a month, and every paid step carries unlimited tracking.

100 recipients, $29An individual sender

• Email open and click tracking, unlimited
• Sequences to 100 people a month
• Scheduling, AI meeting notes and CRM sync
• Every core feature on the plan
• $34 billed monthly

500 recipients, $49A rep doing weekly outbound

• The same features as every paid step
• Sequences to 500 people a month
• Unlimited tracked emails
• $65 billed monthly
• Each user can sit at a different step

1,500 recipients, $89Outreach as the job

• The same features again
• Sequences to 1,500 people a month
• The level the 14-day trial runs at
• $105 billed monthly
• Steps to 3,000, 5,000 and 15,000 above it

Reading the per-seat model against a rotation

The per-seat shape is the structural point of comparison, and it decides whether Mixmax belongs in a stack at all.

Mixmax lives inside a mailbox. It is a Chrome extension on Gmail plus a platform behind it, so a seat is a person with an inbox, and the price scales with headcount and with how many people each of them sequences. That is the correct model for a team of account executives who each send from their own name and want tracking, scheduling and light sequencing where they already work.

Weighing a broader multi-channel alternative, some teams compare Apollo.io's outreach across channels against Mixmax's Gmail-only sequencing focus.

It is the wrong model for volume outbound, and the arithmetic makes the reason plain rather than a matter of taste. A programme that spreads sending across thirty mailboxes at conservative per-mailbox volume needs thirty seats under a per-seat licence. Even at the $29 entry step that is a five-figure annual bill before a single domain or mailbox is bought, and the platform is not designed to rotate sends across those mailboxes as a pool in the first place. Tools priced per mailbox at zero and metered on volume exist precisely because that architecture is what high-volume sending wants. Cold email software sets the two shapes side by side, and the Instantly.ai review covers the unlimited-inbox end of the same axis.

Deciding whether Mixmax fits an outbound stack often raises a related question about domain warmup, which InboxAlly's complementary role in cold outreach addresses directly.

The honest summary is that Mixmax prices itself as sales engagement for named reps, and it should be evaluated against Salesloft, Outreach and Groove rather than against a sending platform. Comparing it to a rotation tool on cost per email produces a number that means nothing, because the two are selling different things.

Groove versus Mixmax compared lays out how the Salesforce-native, multi-channel platform stacks up against Mixmax's lighter, Gmail-centric approach.

Counting the seats properly

Per-seat pricing looks simple and gets estimated wrong in the same two ways at almost every company.

The first is counting only the people who send. A sales engagement platform is usually bought for the reps, and then a sales manager wants visibility into sequences, an operations person needs access to configure them, and a marketer wants to see engagement data. Each of those is a seat, and none of them appeared in the original estimate. The question worth asking before a quote is who needs to see the data rather than who needs to send from it, because the answer is reliably larger.

The second is forgetting that seat counts move upward and rarely move down mid-term. Annual billing is what makes the headline rate attractive, and an annual commitment sized for today's team is a commitment to pay for that team for a year. Teams that grow mid-year add seats at the prevailing rate; teams that shrink mid-year usually keep paying. That asymmetry is worth pricing explicitly rather than assuming an average.

There is also a floor effect worth naming for small teams. At the 500-recipient step a five-person team is a meaningful annual commitment before a single domain, mailbox or list is bought, and the same money spent on sending infrastructure buys a lot of mailboxes. That is not an argument against the tool. It is an argument for being honest about what the tool is replacing: if it is replacing manual follow-up tracking by named reps working named accounts, the maths works easily. If it is being bought in the hope of generating volume, the seat model is fighting the objective.

The free tier, capped at 20 tracked emails a month, is genuinely useful for settling one question before any of this arithmetic matters: whether the extension coexists with everything else already installed in your team's browsers.

What the pricing page does not settle

Two figures are worth chasing before a purchase, because the pricing page raises them without resolving them.

The Dialer's seat price is published, $9 per member a month billed annually, but its per-minute calling rates are billed separately and are not listed on the pricing page. CRM sync is on every paid plan, described as every send and reply logged to your CRM automatically, while ready-made Salesforce dashboards, reports and activity fields sit in a separate Salesforce Insights Package add-on, which is exactly the sort of split that means something specific in the product and something vaguer on the page. Anyone whose reason for buying is CRM logging should get the sync scope in writing rather than from the feature table.

A bigger team is pointed to sales, so the enterprise price is unpublished by design. That is ordinary. What is worth noting is that custom branding and domains remain an add-on on every paid step, so the seat price is a floor rather than a total on every self-serve plan.

1. Step 1Count the recipients

   Every paid step has every core feature; the price moves with how many people each user sequences a month

2. Step 2Pick the step

   100 recipients is $29 annually or $34 monthly, 500 is $49 or $65, and 1,500 is $89 or $105

3. Step 3Multiply by seats

   The licence scales with people, so a mailbox rotation multiplies the bill rather than the volume

4. Step 4Add the add-ons

   Custom branding and domains, workspace rules, Salesforce Insights and the Dialer are $9 or $12 per member each

5. Step 5Ask for the unpublished parts

   Dialer calling rates and CRM sync scope are not settled on the page

Where this sits against how we run outbound

Mixmax sells multi-step sequences and follow-up reminders, and both are described above as the vendor describes them. Our own practice is different and worth stating so nobody reads the section above as a recommendation: we send one message per campaign and never bump or send thread replies. A team applying the seat arithmetic to a single-message programme will find every paid step includes multi-step capability it does not use, and still pays by the recipient.

The free tier is genuinely usable for its stated purpose, capped at 20 tracked emails a month, which makes it a reasonable way to check whether the extension conflicts with anything else in the browser before money changes hands. The Mixmax Chrome extension covers that installation path and the extensions Mixmax names as conflicting with it. If the evaluation is heading toward a category comparison instead, best Mixmax alternatives is the shortlist, and email tracking against sender reputation is worth reading alongside any tracking-heavy tool.

If the real question is what an outbound programme costs to run rather than what a seat costs to license, see what a first campaign looks like.

Pricing and features verified as of 11 November 2026. Verify current terms with the vendor before relying on them.