Lead generation is the lifeblood of B2B growth. But buying lists and blasting emails isn’t lead generation. It’s spam. Real lead gen is about finding the right people, with the right message, at the right time.
Showing 121 to 132 of 1151 articles
How a hotel sales team generates B2B demand: RFP platforms, convention bureaus, the corporate rate cycle, and the smaller travel programmes that skip the RFP.
lead generation · hotels · hospitality sales
How a cloud services company builds a prospect list: co-sell with platform sellers, partner-to-partner routes, and the end-of-support dates Microsoft publishes.
sales prospecting · cloud services · co-sell
Where healthcare accounts are enumerated in public records: the NPI files, Open Payments, certificate of need filings and Form 990s, and the dated events each publishes.
healthcare sales prospecting · npi registry · open payments
Which part of private equity deal origination an outside SDR team can carry, what it may say in the firm's name, and the rules the firm keeps when it outsources.
SDR outsourcing · private equity · deal origination
Nine follow-up call scripts, each tied to the event that earns the call, from a demo to a renewal, plus the four moves they share and how each call should end.
follow-up call scripts · sales scripts · sales follow-up
For security vendors whose reps call security teams: who picks up by account size, why the buyer is trained to distrust the call, and what worked on recorded calls.
cybersecurity cold calling · security sales · ciso outreach
What a usable shipper row contains for a freight broker, which sources hold each field, what list vendors say they sell, and how to check a list before contact.
freight broker lead list · shipper leads · freight broker sales
What changes when a legal tech company cold calls a law firm: which desks answer, why the billable hour hurts the pitch, the 2027 show dates, and what not to ask.
cold calling · legal tech · law firms
The two calls a software company makes, who picks up in crowded and uncrowded categories, how the first thirty seconds go, and why a SaaS list is a mobile-number list.
saas cold calling · saas sales development · cold calling
Six call scripts for accounting firms by service line, the Supreme Court case that lets CPAs call business prospects, and the filing calendar that says when to.
accounting firm cold calling · cpa scripts · cold calling scripts
How an edtech company should use LinkedIn: which school and campus buyers can be reached, why shared connections matter, event timing, and LinkedIn's own rules.
LinkedIn lead generation · edtech · education sales
Where a contract manufacturer finds OEM accounts: the FDA registration database, RFQ marketplaces, sourcing shows with dates, reps, and the triggers worth writing on.
sales prospecting · contract manufacturing · OEM
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