Explorium Pricing: Credits and What a Record Costs

Explorium pricing is a ladder of prepaid credit packages, and the ladder has moved since this page was first written. Explorium's pricing page now lists a free trial at $0 for 100 credits, Lite at $29.99 for 500 credits, Starter at $149.99 for 5k credits, Growth at $749.99 for 30K credits and Scale at $7,499.99 for 500K credits, in US dollars and per package rather than per seat. The Starter package this page used to quote, $99.99 for 2,500 credits, is no longer on the page, and neither is a 25,000-credit Growth package.

That churn is why the package price is the wrong number to carry into a procurement conversation. The unit rate is the one that survives a reshuffle, and the page prints it on every card: $0.06 per credit on Lite, $0.03 on Starter, $0.025 on Growth and $0.015 on Scale. Everything below comes from Explorium's own pricing and credit-details pages, in US dollars, with each figure attributed to the page it sits on.

Explorium pricing: what each package costs

Explorium sells prepaid credit packages with no seat fee: Lite at $29.99 for 500 credits, Starter at $149.99 for 5k, Growth at $749.99 for 30K and Scale at $7,499.99 for 500K, plus a free trial of 100 credits at $0. Paid credits last 12 months, packages are non-refundable and do not renew automatically, and the Enterprise tier is priced in a conversation.

Explorium frames the model as pay-as-you-go, promising to "Build your agents with world-class business data, all in one place, with pay-as-you-go flexibility". Above Scale sits an Enterprise tier with no published figure, listed against volume discounts, additional queries per minute (the card reads "Additional QPM"), search preview, resell rights, custom CRM integrations and a dedicated customer success manager.

Three Explorium terms sit in one line beneath the packages: "All credits are valid for 12 months and cannot be rolled over once expired", "Packages are non refundable", and "Packages are not automatically renewed". Its own FAQ adds that "Free trial credits are valid for a period of 90 days" rather than 12 months, that "When you finish your credits, the service stops and you will need to purchase more credits to continue use", and that an auto-pay option is described as coming rather than available.

Across the paid packages the stated rate falls by 75 percent, from $0.06 a credit on Lite to $0.015 on Scale, a steeper volume curve than most of this category offers. It is also the curve that makes the expiry clause matter, because the cheapest per-credit rate is only cheap if the credits are consumed inside a year.

What one credit buys, and what a miss costs

The package price is only half the arithmetic. The other half is on Explorium's credit-details page, which opens "We believe in transparent pricing" and then prices each data asset individually, and the spread is wide enough to change the answer.

Bills assembled from separately priced parts appear in other categories, and SuiteCRM charges nothing for the software while pricing hosting, setup and support as three separate choices.

Generating a business or a prospect record costs one credit. Firmographics, funding and acquisitions, a professional profile, a keyword search across a company's website, and financial metrics for public companies each cost one credit. Technographics, webstack data, website traffic, company hierarchy, company ratings by employees, business intent topics from Bombora, a company's social media presence, website content changes, workforce trends by department and an AI research call each cost two credits. Contact details returning email only cost two credits, and so does the waterfall email lookup. Contact details returning email and phone cost five, as do lookalike companies and an individual's social media presence. The waterfall phone lookup costs 15 credits, the dearest line on the page.

Events are priced separately again, at one to two credits, under an Explorium heading that offers to "Track real-time events for your ICP" and a note reading "Pay for consumption only". A new funding round and a new executive hire are two of the events it lists.

Credits	What they buy
1	Generate a business or a prospect record; firmographics; funding and acquisitions; a professional profile; a keyword search on a company website; financial metrics for public companies
2	Contact details, email only, or the waterfall email lookup; technographics and webstack; website traffic; company hierarchy; Bombora intent topics; an AI research call
5	Contact details, email and phone; lookalike companies; an individual's social media presence
15	The waterfall phone lookup
1 to 2	Events, such as a new funding round or a new executive hire, under the note "Pay for consumption only"

What a lookup that finds nothing costs is on neither page. Explorium states it on its own blog, in a comparison of enrichment APIs, which describes its model as "Credit-based, usage-only" and says "failed lookups are not charged". That is the vendor's statement in marketing copy rather than a term printed beside the packages, so it belongs on the order form as a written question before a large package is bought.

What an Explorium contact costs, worked through

Put the two halves together and the number a buyer actually needs appears. The arithmetic that follows is illustrative, worked from the vendor's own stated rates rather than quoted for any particular list.

On those rates a prospect record with an email address costs one credit to generate plus two for the contact details, so three credits: $0.09 at Starter's $0.03 a credit and $0.045 at Scale's $0.015. Adding a phone number moves the contact step from two credits to five, since the page prices that field as "Contact details (Email + Phone)", so six credits in total, $0.18 on Starter and $0.09 on Scale. Choosing the waterfall phone lookup instead costs 15 credits for that step, 16 in total, which is $0.48 on Starter and $0.24 on Scale. Layer intent, technographics and an AI research call onto the email-and-phone record and the same record reaches twelve credits.

1

Generate the prospect: 1 credit. The record itself, before any contact field.

2

Email only: 2 more, 3 in total. $0.09 on Starter, $0.045 on Scale.

3

Email and phone instead: 5 more, 6 in total. $0.18 on Starter, $0.09 on Scale.

4

Waterfall phone instead: 15 more, 16 in total. $0.48 on Starter, $0.24 on Scale.

Why the expiry clause is the term to negotiate

Three of the published terms interact in a way that is easy to miss. Credits expire after twelve months, packages are non-refundable, and packages do not renew automatically.

For a team running continuous enrichment that combination is benign. For a team buying a large package to get the volume rate and then working through it as campaigns come up, it is the term that decides whether the volume discount was real. Ten Growth packages cost $7,499.90 for 300,000 credits, nine cents under the $7,499.99 Scale package that carries 500,000. So Scale at $0.015 a credit only beats buying Growth at $0.025 as needed if more than 300,000 of its credits are consumed within the year, which is 60 percent of the package. Buying all 500,000 credits as Growth packages would take 17 of them, at $12,749.83. Consume fewer than 300,000 and the Growth packages were the cheaper buy.

That is the same shape as the credit maths in Clay's pricing, where the per-action cost varies by which provider answers, and it is why per-credit rates rather than package prices are the comparable unit across this whole category.

Where this sits against the alternatives

Explorium sells itself as a business-data foundation for AI agents, with use cases listed for sales, GTM engineering, marketing and recruiting, and it offers access through an API and an MCP server as well as through integrations. Its pricing page frames the same idea as "Get access to all your data in one spot". That positioning puts it closer to a data layer that something else calls than to a seat-based tool a rep opens.

The practical consequence is that it competes on match rate and coverage per credit rather than on interface. A platform such as Apollo bundles the database with sequences and a dialer at a per-seat rate. An orchestration layer such as Clay charges per action and routes to whichever provider answers first. A credit-priced data source sits underneath both patterns and is judged the way a provider inside a waterfall is judged: what share of your specific list it resolves, and at what cost per resolved contact.

That is a test only your own data can run, and it is worth running before committing to a package whose credits expire. Take a representative sample, run it, and compute the cost per usable record rather than the cost per credit. Decide before the sample whether you need phone numbers at all, because that one field moves a record from three credits to six, or to sixteen through the waterfall.

Trials settle vendor claims better than feature grids do, and running a trial that answers one question is the discipline a two-week window actually allows.

The failure this category creates

Enrichment spend is easy to authorise and hard to audit, because the invoice arrives as one package and the value arrives as thousands of small resolutions of varying quality. The signal worth watching is not the credit balance. It is what share of enriched records ever reach a campaign.

A list that resolves at a high rate and still produces nothing is a targeting problem rather than a data problem, and no amount of enrichment fixes it. The reverse case is more common than it should be: a well-targeted list that never gets built because the enrichment budget went on fields nobody used. Intent topics, technographics and a company's social posts all cost two credits each, and each of them is worth buying only if a specific line of copy or a specific routing rule depends on it.

The general form of that discipline is in what a model must not supply: retrieval against judgement is the boundary, and a field that no message depends on is a field nobody should be paying two credits for.

Verification belongs in the same budget conversation. An address that resolves is not an address that delivers, and the verification stack is a separate and much cheaper line item that protects the sending domain the enriched list is about to be mailed from.

How we buy data

We run a waterfall rather than a single provider, because coverage on any one source is uneven and the cheapest stage should always see the whole list first. Each stage only ever sees what the cheaper stage could not resolve, which keeps the expensive per-record steps scoped to the records that need them.

We also hold contacts we cannot evidence rather than mailing them. A pattern-guessed address on an accept-all domain is a guess whatever it cost to produce, and the reputation cost of sending to it lands on the domain across everything else it sends. That rule is what makes a cost-per-resolved-record number meaningful in the first place, because the denominator only counts records we are willing to use.

The short version

Explorium prices prepaid credit packages, not seats. Its pricing page lists $29.99 for 500 credits, $149.99 for 5k, $749.99 for 30K and $7,499.99 for 500K, at stated rates of $0.06, $0.03, $0.025 and $0.015 per credit, with a 100-credit free trial and an unpriced Enterprise tier above them.

In Explorium's own words, "All credits are valid for 12 months and cannot be rolled over once expired", "Packages are non refundable", and "Packages are not automatically renewed". The volume discount is only real if the credits are consumed inside the year, and Scale beats Growth only past 300,000 credits used.

A credit is not a record. Generating a prospect costs one credit, an email address two more, a phone number five, and the waterfall phone lookup 15, so the cost of a contact depends entirely on which fields you buy. Explorium's blog says a failed lookup is not charged; its pricing page does not say either way.

Package sizes quoted on third-party profiles, and on older copies of this page, predate the current ladder. Read the vendor's own page and compare on the unit rate.

Quoted figures also go wrong by naming the wrong product, and Tavus publishes consumer and developer ladders on one page, so a directory figure often belongs to the wrong one.

If the constraint turns out to be what to do with the enriched list rather than how to build it, see what a first campaign produces.

Pricing and features are taken from the vendors' own pages. Verify current terms with the vendor before relying on them.