Explorium Pricing: Credits and What a Record Costs
Explorium sells prepaid credit packages, not seats. The published ladder, the per-field credit costs, and the expiry clause that decides the volume discount.
Explorium sells prepaid credits rather than seats. As published on 1 September 2026 the packages are $99.99 for 2,500 credits, $749.99 for 25,000 and $7,499.99 for 500,000, at $0.04, $0.03 and $0.015 per credit. Credits expire after twelve months and do not roll over.
Key takeaways
- Explorium's published packages run from $99.99 for 2,500 credits to $7,499.99 for 500,000, a unit rate falling from $0.04 to $0.015 per credit.
- A credit is not a record: generating a prospect costs one credit, an email address costs two more, and adding a phone number costs five rather than two.
- Credits expire twelve months from purchase and do not roll over, so the volume discount is only real above roughly half a package.
- Third-party pages quoting $200 for 5,000 credits and $1,500 for 50,000 describe older package sizes at the same per-credit rates.
Reviewed and updated September 1, 2026
The pages ranking for Explorium's price quote a package ladder the vendor's own pricing page no longer shows. Third-party profiles report a Starter package at $200 for 5,000 credits and a Growth package at $1,500 for 50,000. The vendor's own page, headed "Start building with Explorium credits today" and fetched on 1 September 2026, sets Starter at $99.99 for 2,500 credits and Growth at $749.99 for 25,000.
Read those side by side and the per-credit rate is identical in both readings. The package sizes halved, and the ladder people are quoting is a snapshot of an older set of package sizes at the same unit price. That is a specific and useful thing to know before a procurement conversation, and it is also the reason a credit price rather than a package price is the only number worth carrying out of this evaluation.
What follows comes from Explorium's own pricing and credit-details pages, fetched on 1 September 2026, in US dollars.
The four published packages
Explorium sells prepaid credit packages rather than seats, promising to "Build your agents with world-class business data, all in one place, with pay-as-you-go flexibility". Its pricing page publishes a free trial at $0 for 100 credits, Starter at $99.99 for 2,500 credits at a stated $0.04 per credit, Growth at $749.99 for 25,000 credits at $0.03 per credit, and Scale at $7,499.99 for 500,000 credits at $0.015 per credit. Above that sits an Enterprise tier with no published figure, listed against volume discounts, additional queries per minute, search preview, resell rights, custom CRM integrations and a dedicated customer success manager.
Three Explorium terms sit in one line beneath the packages: "All credits are valid for 12 months and cannot be rolled over once expired", "Packages are non refundable", and "Packages are not automatically renewed". Its own FAQ adds that "Free trial credits are valid for a period of 90 days" rather than 12 months, that "When you finish your credits, the service stops and you will need to purchase more credits to continue use", and that an auto-pay option is described as coming rather than available.
Firmographics, funding history and a professional profile each cost one as well
The same rate as technographics, website traffic and intent topics
Lookalike companies and an individual's social activity also cost five
No rollover once expired; free trial credits last 90 days
Across those published packages the unit rate falls by roughly 63 percent from the smallest package to the largest, a steeper volume curve than most of this category offers. It is also the curve that makes the expiry clause matter, because the cheapest per-credit rate is only cheap if the credits are consumed inside a year.
A credit is not a contact
The package price is only half the arithmetic. The other half is on Explorium's credit-details page, which opens "We believe in transparent pricing" and then prices each data asset individually, and the spread is wide enough to change the answer.
Fetching an account or a prospect costs one credit. Firmographics, funding and acquisition history, a professional profile, and a keyword search across a company's website each cost one credit. Technographics, webstack data, website traffic, company hierarchy, employee ratings, business intent topics from Bombora, a company's social posts, website content changes, workforce trends by department, and an AI research call each cost two credits. Contact details returning email only cost two credits. Contact details returning email and phone cost five. Lookalike companies cost five, and an individual's social media presence costs five.
Events are priced separately again, at one to two credits, under an Explorium heading that offers to "Track real-time events for your ICP" and a note reading "Pay for consumption only".
- Generate an account record
- Generate a prospect record
- Firmographics
- Funding and acquisitions
- Professional profile: contact and workplace
- Keyword search on a company website
- Contact details, email only
- Technographics and webstack
- Website traffic
- Business intent topics from Bombora
- Company hierarchy and competitive landscape
- AI research
- Contact details, email and phone
- Lookalike companies
- An individual's social media presence
- These three decide the real cost of a list
Put the two halves together and the number a buyer actually needs appears. The arithmetic that follows is illustrative, worked from the vendor's own published rates rather than quoted for any particular list.
On those published rates a prospect record with an email address costs one credit to generate plus two for the contact details, so three credits, which is $0.12 on Starter and $0.045 on Scale. Adding a phone number moves the contact step from two credits to five, since the page prices that field as "Contact details (Email + Phone)", so six credits in total, which is $0.24 on Starter and $0.09 on Scale. Layer intent, technographics and an AI research call on top and the same record passes twelve credits.
Why the expiry clause is the term to negotiate
Three of the published terms interact in a way that is easy to miss. Credits expire after twelve months, packages are non-refundable, and packages do not renew automatically.
For a team running continuous enrichment that combination is benign. For a team buying a large package to get the volume rate and then working through it as campaigns come up, it is the term that decides whether the volume discount was real. On its published rates, buying Scale at $0.015 per credit is only cheaper than buying Growth at $0.03 if the 500,000 credits are actually consumed within the year, and the break-even is exactly half of them. Consume fewer than 250,000 and the smaller package was cheaper.
That is the same shape as the credit maths in Clay's pricing, where the per-action cost varies by which provider answers, and it is why per-credit rates rather than package prices are the comparable unit across this whole category.
Where this sits against the alternatives
Explorium sells itself as a business-data foundation for AI agents, with use cases listed for sales, GTM engineering, marketing and recruiting, and it offers access through an API and an MCP server as well as through integrations. Its credit-details page frames the same idea as "Get access to all your data in one spot". That positioning puts it closer to a data layer that something else calls than to a seat-based tool a rep opens.
The practical consequence is that it competes on match rate and coverage per credit rather than on interface. A platform such as Apollo bundles the database with sequences and a dialer at a per-seat rate. An orchestration layer such as Clay charges per action and routes to whichever provider answers first. A credit-priced data source sits underneath both patterns and is judged the way a provider inside a waterfall is judged: what share of your specific list it resolves, and at what cost per resolved contact.
That is a test only your own data can run, and it is worth running before committing to a package whose credits expire. Take a representative sample, run it, and compute the cost per usable record rather than the cost per credit, because the credits spent on records that came back empty are part of the price.
- Yes: Compute cost per resolved record, not cost per credit
- Yes: Decide whether you need phone numbers, since that step costs five credits rather than two
- Yes: Forecast twelve-month consumption before taking the volume rate
- Yes: Check the break-even: half of a package is where the next tier down wins
- Yes: Run a sample list first and measure the miss rate you are paying for
- No: Assume unused credits roll over, because the page says they do not
- No: Compare a package price against another vendor's package price
The failure this category creates
Enrichment spend is easy to authorise and hard to audit, because the invoice arrives as one package and the value arrives as thousands of small resolutions of varying quality. The signal worth watching is not the credit balance. It is what share of enriched records ever reach a campaign.
A list that resolves at a high rate and still produces nothing is a targeting problem rather than a data problem, and no amount of enrichment fixes it. The reverse case is more common than it should be: a well-targeted list that never gets built because the enrichment budget went on fields nobody used. Intent topics, technographics and social activity all cost two credits each, and each of them is worth buying only if a specific line of copy or a specific routing rule depends on it.
The general form of that discipline is in what a model must not supply: retrieval against judgement is the boundary, and a field that no message depends on is a field nobody should be paying two credits for.
Verification belongs in the same budget conversation. An address that resolves is not an address that delivers, and the verification stack is a separate and much cheaper line item that protects the sending domain the enriched list is about to be mailed from.
How we buy data
We run a waterfall rather than a single provider, because coverage on any one source is uneven and the cheapest stage should always see the whole list first. Each stage only ever sees what the cheaper stage could not resolve, which keeps the expensive per-record steps scoped to the records that need them.
We also hold contacts we cannot evidence rather than mailing them. A pattern-guessed address on an accept-all domain is a guess whatever it cost to produce, and the reputation cost of sending to it lands on the domain across everything else it sends. That rule is what makes a cost-per-resolved-record number meaningful in the first place, because the denominator only counts records we are willing to use.
The short version
Explorium prices prepaid credit packages, not seats. Fetched on 1 September 2026 those are $99.99 for 2,500 credits, $749.99 for 25,000, and $7,499.99 for 500,000, working out at $0.04, $0.03 and $0.015 per credit, with an unpriced Enterprise tier above them.
In Explorium's own words, "All credits are valid for 12 months and cannot be rolled over once expired", "Packages are non refundable", and "Packages are not automatically renewed". The volume discount is only real if the credits are consumed inside the year, and the break-even against the tier below is roughly half the package.
A credit is not a record. Generating a prospect costs one credit, an email address costs two more, and a phone number costs five rather than two, so the cost of a contact depends entirely on which fields you buy.
Widely quoted third-party figures of $200 for 5,000 credits and $1,500 for 50,000 describe older package sizes at the same per-credit rates. Read the vendor's own page, note the date, and compare on the unit rate.
If the constraint turns out to be what to do with the enriched list rather than how to build it, see what a first campaign produces.
Pricing and credit costs verified against Explorium's own pricing and credit-details pages, fetched on 1 September 2026, with dated snapshots retained. Figures are US dollars. The per-contact arithmetic is worked from those rates and is illustrative rather than a quote. Verify current terms with the vendor before relying on them.
Frequently asked questions.
Frequently asked questions- How much does Explorium cost?
- Its published packages on 1 September 2026 are a free trial at 100 credits, Starter at $99.99 for 2,500 credits, Growth at $749.99 for 25,000 and Scale at $7,499.99 for 500,000, working out at $0.04, $0.03 and $0.015 per credit. An Enterprise tier above them carries no published figure and is quoted instead.
- What does one Explorium credit actually buy?
- It depends on the field. Generating an account or prospect record, firmographics, funding history and a professional profile each cost one credit. Technographics, website traffic, intent topics and an email-only contact each cost two. Contact details including a phone number, lookalike companies and an individual's social activity each cost five.
- Do Explorium credits expire?
- Yes. Its pricing page states that all credits are valid for twelve months and cannot be rolled over once expired, that packages are non-refundable, and that packages do not renew automatically. Free trial credits are valid for ninety days instead. When credits run out the service stops until more are purchased.
- Is the biggest Explorium package always the cheapest option?
- Only if you consume it. At $0.015 per credit the largest published package is half the unit rate of the one below it, so the break-even against the smaller package is roughly half the credits. Consume fewer than that inside twelve months and the smaller package would have cost less, because unused credits expire without refund.
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