Cold Email Infrastructure

    Free SMTP Relay Server: What the Free Tiers Actually Give You

    Brevo gives 300 emails a day, Mailjet 6,000 a month, SMTP2GO 1,000 a month. What each free tier publishes, and why a relay is wrong for cold outbound.

    August 13, 20267 min read
    Share:
    The short answer

    The main free SMTP tiers are small and genuine: Brevo publishes 300 emails a day, Mailjet 6,000 a month with a 200 a day ceiling, and SMTP2GO 1,000 a month. They suit transactional mail. Cold outbound needs mailbox providers instead, because relays share reputation, restrict unsolicited mail, and give replies nowhere to land.

    Key takeaways

    • Brevo's free plan publishes 300 emails a day, Mailjet's publishes 6,000 a month capped at 200 a day, and SMTP2GO's covers 1,000 a month.
    • Amazon SES is cheap rather than free at 0.16 dollars per 1,000 emails, so price is rarely the deciding factor in this category.
    • Publish SPF and DKIM records for the relay before the first send, because the relay will send unauthenticated mail from your domain quite happily.
    • Brevo's terms of use prohibit sending unsolicited commercial messages, and every service in the category has an equivalent clause worth reading before you commit.

    Reviewed and updated August 13, 2026

    The free SMTP tiers are real, they work, and they are smaller than the phrase "free SMTP server" suggests. Brevo's free plan sends 300 emails a day. Mailjet's free plan sends 6,000 a month with a 200 a day ceiling. SMTP2GO's free plan covers 1,000 emails a month. Every one of those is a genuine, indefinite free tier rather than a trial, and every one of them is sized for a contact form rather than a sales campaign.

    That sizing is the whole answer to whether a free relay is the right tool for your job. Here is what each of the main free tiers actually publishes, why they are shaped the way they are, and the specific reason a relay is the wrong layer for cold outbound at any price.

    What a relay is, and what it is not

    An SMTP relay is a service that accepts a message from your application and delivers it onward from its own infrastructure. You authenticate as an account rather than as a person, and the service handles the connection to the recipient's mail server, the retries, and the queue.

    A mailbox provider is a different thing. Google Workspace and Microsoft 365 give a named human an actual mailbox, with an address people can reply to and a place those replies land. The relay sends. The mailbox sends and receives, and belongs to somebody.

    That distinction is what decides the job, so it is worth settling before comparing prices.

    The free tiers, as published

    BrevoFree SMTP server page
    • 300 emails a day, described as a forever free plan
    • Positioned for bulk email, transactional messages and testing
    • Terms of use prohibit unsolicited commercial messages
    MailjetPricing page, Free plan
    • 6,000 emails a month at 0 dollars
    • 200 emails per day ceiling on the free plan
    • SMTP relay, API and webhooks included; 1,000 contacts
    SMTP2GOPricing page
    • Free plan up to 1,000 emails per month
    • Paid plans published from 15 dollars a month
    • Signup refuses public-domain addresses such as Gmail
    Free SMTP tiers as published on each vendor's own page, August 2026.

    Two more options belong in the same comparison even though neither is free.

    Amazon SES is cheap rather than free. Its pricing page publishes 0.16 dollars per 1,000 emails on the Essentials plan for the first 10 million a month, dropping to 0.14 dollars above that. Twenty thousand messages costs a little over three dollars, which is close enough to free that the price is never the reason to choose or reject it.

    Google Workspace's SMTP relay service is included with a Workspace subscription rather than sold separately. Its documentation publishes a limit of 10,000 messages per user in a 24 hour period and a 100 recipient limit per SMTP transaction. If you already pay for Workspace mailboxes, this is the relay you already own.

    Why the free tiers are shaped like that

    A free tier is an acquisition cost, and for an email service the cost is not storage or compute. It is reputation. Every free account sends from shared infrastructure, so a free user with a bad list damages delivery for paying customers on the same IP ranges. The daily caps exist to bound that exposure, which is why they are daily rather than monthly: a monthly allowance can be spent in one afternoon, and one afternoon is all a bad list needs.

    That also explains the signup friction. SMTP2GO's signup form refuses addresses at public domains such as Gmail and Yahoo. A free tier that anybody can open with a throwaway address is a free tier that spam operations open a hundred of.

    Actually sending through one, and the step people skip

    Connecting is the easy part. Every service in this category gives you four values: a host, a port, a username and a password or API key. Port 587 with STARTTLS is the normal choice, 465 is the same thing over an implicit TLS connection, and port 25 is for server to server traffic and is blocked outbound by default on major cloud providers.

    The step people skip is the From address. The relay will happily send a message claiming to be from your domain, and the receiving side will check whether your domain authorised it. That check is SPF and DKIM, and it fails by default: your domain's SPF record does not list the relay's sending servers until you add them, and DKIM signing needs the relay's public key published in your DNS. Send before that is done and the mail goes out unauthenticated, which under Google's current requirements is enough on its own to have it filtered.

    So the real setup order is DNS first, credentials second, test send third. Every service in this category documents the exact records to publish, and SPF, DKIM and DMARC for cold email covers what each record is doing. Send one message to an address you control at a major provider and read the raw headers before you send anything to a person. Authentication results are stamped there in plain language, and a dkim=pass spf=pass line takes ten seconds to confirm.

    What the free-tier comparisons leave out

    Comparison articles in this category rank on the allowance, which is the least interesting number. Four things matter more once mail is actually flowing.

    Bounce and complaint feedback. You need to know which addresses failed and why, delivered by webhook or API rather than sitting in a dashboard. Without it your list rots silently and your list hygiene is guesswork.

    Log retention. When a recipient says a message never arrived, the answer lives in the logs. Free tiers often keep a few days, which is shorter than the gap between a send and somebody noticing.

    Suppression handling. A serious service maintains a suppression list and refuses to send to addresses that hard bounced. That protects your reputation from your own retry logic.

    What happens at the ceiling. Some services queue overflow and send it the next day, some reject it outright. Those are very different behaviours for a campaign, and only one of them is visible in the pricing table.

    The reason a relay is wrong for cold email, at any price

    Nothing above is about volume. Even on a paid plan with generous limits, a relay is the wrong layer for cold outbound, for three reasons that do not go away when you pay.

    The acceptable-use terms. Brevo's terms of use prohibit sending unsolicited electronic communications that you are not authorized to send, including promotions and advertising of products or services, and reserve the right to suspend sending to a domain when complaints arrive. Read the specific terms of any service you are considering rather than assuming, because they vary, and because an account suspended mid-campaign takes the sending history with it.

    Shared reputation. On a shared pool your delivery depends on the behaviour of strangers, and theirs depends on you. That trade is fine for password resets, which nobody complains about. Cold outreach carries a complaint profile that receipts do not, and a shared pool is the worst place to carry it. Dedicated IP addresses solve part of this and introduce their own problem, since a dedicated IP with no history has no reputation to lend you.

    Replies have nowhere to go. A relay pushes messages out. Cold email exists to produce answers, and an answer has to land in a mailbox a person reads, from an address the recipient will recognise if they look it up. Building that on top of a relay means building an inbox, and you can rent one for a few dollars a month from the provider whose filters you are trying to satisfy.

    Is a free SMTP relay right for this job?
    • Yes: The mail is triggered by something the recipient did
    • Yes: Volume is under a few hundred a day and predictable
    • Yes: Nobody is expected to reply to the message
    • Yes: A shared sending IP is acceptable for this traffic
    • No: The message is cold outreach to someone who did not ask
    • No: The whole point of sending is to start a conversation
    Four yes answers means a relay fits. Either no answer means the job belongs on mailbox providers.

    What to use instead, and what it costs

    For cold outbound the stack is ordinary provider mailboxes on sending domains you own, authenticated, each sending a modest daily volume. It costs more per message than any relay and it is the arrangement receiving filters treat most normally, because it is what ordinary business email looks like.

    The limits that bind that arrangement are published, and they are lower than most people expect. We have set them out provider by provider in email sending limits by provider, and the layer-by-layer version of the whole stack is in cold email infrastructure. If you are choosing between running your own mail server and renting one, SMTP server software covers what self-hosting actually costs.

    One number is worth keeping in view while you shop. Google's sender guidelines require SPF, DKIM and DMARC, valid reverse DNS, TLS, and a Postmaster Tools spam rate below 0.30% for anyone sending more than 5,000 messages a day to Gmail accounts. Those are properties of your domain and your list, not of your SMTP provider. Changing relays does not change any of them, which is the usual reason a switch that was supposed to fix delivery does not.

    The short version

    Free SMTP tiers are for transactional mail at small volumes, and for that job they are excellent. Brevo at 300 a day, Mailjet at 6,000 a month, SMTP2GO at 1,000 a month: pick on the features around the sending, because the sending itself is the same protocol everywhere.

    For cold outbound, the relay category is the wrong shelf entirely. The full picture of what actually moves delivery, in order of how much it moves it, is in our cold email deliverability guide. If you would rather see it working on your own list first, we will build the first campaign with you.

    Pricing, limits and terms verified as of August 2026. Verify current terms with the vendor before relying on them.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What is the best free SMTP server for sending email?
    For transactional mail at low volume, all of them work and the sending itself is identical. Choose on bounce and complaint webhooks, log retention, suppression handling, and what happens when you hit the ceiling, because those differ far more than the allowance does. Brevo, Mailjet and SMTP2GO all publish free tiers.
    Can I use a free SMTP relay for cold email?
    It is the wrong tool regardless of the tier. Acceptable-use terms at these services generally prohibit unsolicited commercial mail, the shared sending pool means strangers affect your delivery and you affect theirs, and there is no mailbox for a reply to land in. Cold outbound belongs on ordinary provider mailboxes.
    How do I send email through a free SMTP server?
    You get a host, a port, a username and a password. Use port 587 with STARTTLS in most cases. Before the first send, publish the SPF and DKIM records the service documents, or your mail goes out unauthenticated. Send a test to an address you control and read the raw headers for a pass on both.
    Is Gmail a free SMTP server?
    Gmail and Google Workspace provide SMTP access as part of the mailbox, not as a standalone free relay. Google Workspace also includes an SMTP relay service for customers, documented with a limit of 10,000 messages per user in 24 hours and 100 recipients per transaction. Both require a paid Workspace subscription.
    smtpsmtp relaycold email infrastructureemail deliverabilitytransactional email
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

    Connect on LinkedIn →
    Your next move

    Ready to scale your outreach?

    We build GTM engines that book real meetings. See the receipts.

    Further reading

    Related articles.

    Cold Email Infrastructure

    SMTP Server Software: What Running Your Own Actually Costs

    Postfix, Exim and hMailServer are free downloads. The cost is the IP address, its history, reverse DNS, TLS, blocklist delisting and reputation from zero.

    7 min readRead →
    Cold Email Infrastructure

    SMTP Server: What Breaks First When You Scale Sends

    Four different things get called an SMTP server, and each one fails differently at volume. The limits that appear between 1,000 and 10,000 sends a day.

    7 min readRead →
    Cold Email Infrastructure

    Office 365 Spam Filter: What Actually Triggers It

    The same message lands in the inbox at one Microsoft tenant and in quarantine at the next. A setting the recipient chose decides which, and the headers say so.

    7 min readRead →
    Cold Email Infrastructure

    Sender Reputation Check for B2B Teams: Which Surfaces Can Actually See You

    Most sender reputation tools score an IP address, and if you send from Google Workspace that IP is not yours. Which layer you actually control.

    7 min readRead →
    Cold Email Infrastructure

    How to Improve Domain Reputation, Step by Step

    Google's own advice when a rating drops is to stop sending, then resume at a slower rate. The diagnosis that makes the pause worth taking.

    7 min readRead →
    Cold Email Infrastructure

    Third-party Spam Filter: Diagnosing Placement Without Guesswork

    A filter your recipient bought sits between you and their mailbox. It can break your DKIM signature, substitute its own address for yours, and quarantine in silence.

    7 min readRead →