Mailjet Pricing: What Each Tier Costs at Your Volume

Mailjet's pricing page ships three controls above its plan cards, and the figure you read depends on all three. On the page one control reads "Currency $ USD € EUR £ GBP", a second reads "Monthly Annual (10% discount)", and a third asks how many emails you want to send per month. Each holds a default in the served markup, and on 2 September 2026 those defaults were US dollars, monthly billing and fifteen thousand emails a month. Every figure below is the figure a visitor is shown at those settings, and moving any one of the three changes it.

That sounds pedantic until you set two third party summaries of this product beside each other and find they disagree. They usually disagree because one of them read the page at a different volume band.

The ladder as the page serves it

The page headlines itself "Pay as you grow" and opens with the sentence "I want to send 15,000 emails/month" beside the volume control. At that band, as published on Mailjet's pricing page on 2 September 2026, the cards read as follows.

Two things about that table need saying rather than leaving to inference.

The Free and Starter rows show their own allowances rather than the fifteen thousand the selector is set to, because each plan starts at the band it starts at. So the table is not four prices for one volume. It is the entry rate for each plan alongside the volume that entry rate buys.

And the higher bands do not arrive with the page. Its volume list reads "8,000 15,000 50,000 100,000 250,000 500,000 More", and the rates for every band above the default are computed in the browser after the selection. A fetch of the page returns five currency figures in total, the four default band cards plus a prepaid minimum in the payment questions below them, so a summary of what Mailjet costs at a hundred thousand emails a month cannot be taken from the served bytes and has to be read from the page in a browser or asked of the vendor.

Annual billing is the fourth variable. The period control on the page reads "Monthly Annual (10% discount)" and holds Monthly as its selected option in the served markup, so the rates above are monthly ones.

1. Step 1Count the daily peak

   The free tier is capped per day as well as per month, so a burst that fits the monthly allowance can still fail on a single day

2. Step 2Count the contacts

   The lower two plans cap the contact list, and the cap binds independently of how many emails you send to it

3. Step 3Pick the volume band

   Set the monthly volume selector before reading any card, because the rates render against the band

4. Step 4Set the billing period

   The page loads on monthly and the annual option carries a stated discount, so the two states show different rates for the same plan

5. Step 5Read the feature matrix, not the card

   The card lists a handful of features and the matrix underneath it lists the rest, including the ones tied to volume rather than to plan

What each step up actually buys

The cards carry short feature lists and the comparison matrix underneath them carries the detail. Read together, the ladder is less about sending capacity than about what surrounds the sending.

Starter adds two thousand contacts over the free tier's thousand, a brand kit, anonymous tracking, online customer support and one subaccount, and it removes the daily sending ceiling. That last item is the one that matters most in practice, because a daily cap is what breaks a campaign that would otherwise fit comfortably inside a monthly allowance.

Essential is the tier where the list stops being a constraint. Contacts become unlimited, segmentation arrives, AI assisted content creation arrives, and the plan includes five hundred email address validations and five hundred email previews a month. It also adds a custom unsubscribe page and removes the Mailjet logo from sent mail, which is the point at which the tool stops advertising itself to your recipients.

Premium adds advanced statistics, automations, landing pages, two thousand email previews a month, team and account management, priority support, and a dedicated IP that the matrix qualifies as available on request from the hundred thousand plan upward. Subaccounts move from one on the lower three plans to up to twenty on Premium and unlimited on Custom.

Custom is the tier with no rate on it, and the inclusions its own card lists are the deliverability ones, opening "Dedicated Technical Account Manager Dedicated IP Strategy" and running on through IP performance monitoring, blocklist monitoring, deliverability reports, activity logs, comprehensive onboarding and training, and a service level agreement. That composition is worth noticing. Mailjet's enterprise tier is not sold on volume alone; it is sold on the operational work of keeping mail delivered, which is the same work covered from the infrastructure side in what breaks first when you scale sends.

Sending volumeThe band selector

• Chosen before any rate renders
• Free tier capped per day as well as per month
• Higher bands priced in the browser rather than in the served page
• Dedicated IP availability is tied to the higher bands

Contact list sizeThe stored audience

• Capped on the free and entry plans
• Uncapped from the middle plan upward
• Binds independently of send volume
• A large dormant list can force a tier on its own

Feature tierWhat surrounds the send

• Segmentation and automation arrive at different steps
• Validations and previews carry monthly quotas per tier
• Subaccount count rises with the tier
• Deliverability services sit in the quoted tier

The currency line, and the VAT line

Two disclosures on this page are worth quoting because they are the sort of thing that silently corrupts a comparison.

The currency control reads "Currency $ USD € EUR £ GBP" and the served markup marks the dollar option as the selected one from a United Kingdom egress. That is unusual for a European vendor. Several pricing pages in this category quietly serve local currency based on the requesting address with nothing on the page announcing it, so a figure read from one location and a figure read from another are both correct and different. Mailjet does not do that. It offers the choice and defaults to dollars.

The tax position is stated outright in the page's own frequently asked questions: "Unless otherwise mentioned, all the prices featured on our website do not include VAT and are subject to the French VAT." Mailjet is a French company and part of Sinch, and the sentence tells a European buyer that the listed rate is not the invoiced rate, while telling a buyer outside the European Union to check what applies. It also names the jurisdiction, which most vendors leave to the checkout.

The same FAQ block states that the free plan requires no credit card at signup and that monthly plans carry no engagement, so a subscription can be stopped and the account returned to the free tier.

Three further billing mechanics sit in that block and none of them appears on the plan cards. On payment methods the page says "You can subscribe to a prepaid account (the minimum deposit is $50USD)." alongside wire transfer and card, adds that renewals are drawn from that prepaid balance, and states that cheques are not accepted. Going over a plan limit does not stop the sending: the page says the additional emails are still sent and billed, and it points at a separate page with the line "See price per additional 1,000 emails beyond plan limit.", so the overage rate is one the pricing page does not publish on itself as fetched on 2 September 2026. And unused email credits do not roll over, expiring at the end of each billing cycle. A team whose sending is lumpy across the month is paying for the peak band every month, or paying overage on the peak, and there is no averaging in between.

Whether this is your tool at all

Mailjet's own pages point at two different buyers, and being straight about that is more useful than picking one.

Its case study library, twenty six entries at the time of reading, is dominated by consumer facing brands: a department store, a football league, a hosting company, an outdoor app, a travel business, media publishers and a car sharing service. That is a newsletter and transactional email customer base. Its French language marketing solutions page reads entirely differently, describing business to business marketing automation, nurturing business to business leads across a long purchase cycle, qualifying leads by behaviour and sector, and measuring campaign contribution to pipeline. Both pages belong to the vendor, and the second one is written for the reader this site serves.

The practical split is a job split rather than a company split. A business to business team that sends a monthly newsletter, a product notification stream and a set of transactional messages from one place is inside Mailjet's stated scope and the entry rates are low enough that the decision is not a project. A team choosing a pure sending relay for application mail is answering a narrower question, and the relay comparison in what running your own SMTP server actually costs and the free tier comparison in free SMTP relay servers are the better places to start. Mailjet already appears in the second of those, on its free tier numbers.

For a straight rate comparison against a neighbouring tool at a similar size, MailerLite's published prices sit in the same band and are read the same way.

Sizing a Mailjet plan honestly

• ✕No: Does your worst sending day fit inside the free tier's daily ceiling, or only inside its monthly one
• ~Depends: Is your stored contact list large enough to force a tier on its own, regardless of send volume
• ~Depends: Do you need the logo removed and a custom unsubscribe page, which arrive together at the middle tier
• ~Depends: Will you use automations and landing pages, or only broadcast sends
• ~Depends: Does your volume reach the band where a dedicated IP becomes available, and do you want the warmup work that comes with one
• ✓Yes: Have you checked which currency and billing period the page was set to when you read a quoted figure

The question the price cannot answer

A rate card tells you what sending costs and nothing about whether the mail arrives. That is the more expensive variable and it is the one the published plans only touch at the quoted tier, where the deliverability services live.

Two practical notes follow from that. A dedicated IP is a commitment rather than an upgrade, because a fresh IP has no reputation and has to be warmed before volume is safe, and the same platform that sells you the IP will not do that work for you below the enterprise tier. And provider side limits sit underneath every sending tool regardless of what you pay it, which is why email sending limits by provider is worth reading before sizing anything.

One boundary is worth stating plainly because the category invites the mistake. A marketing email platform is the wrong place to run cold outbound. Cold sending belongs on separate domains and separate warmed mailboxes so that a bad week in prospecting cannot damage the deliverability of the newsletter, the receipts and the password resets that share a marketing platform's reputation. Our own position on outbound is documented policy rather than a claim about outcomes: we run email and LinkedIn, on our own sending infrastructure, with one message per campaign and no bumps or thread replies.

If the reason you are pricing an email tool is that the pipeline is thin rather than that the sending is expensive, the sequencing is worth checking first. See what a campaign built for your market produces before sizing a plan around a list you have not built yet.

Pricing verified against Mailjet's own pricing page as of 2 September 2026, read at the page's default settings of US dollars, monthly billing and fifteen thousand emails a month. Rates move and the page renders against your selections; verify current terms with the vendor before relying on them.

Sources: Mailjet pricing, Mailjet case studies, Mailjet B2B marketing automation