The journal · Category

    B2B Content & LinkedIn Strategy

    Content is how you build trust at scale. But most B2B content is forgettable: generic posts that sound like everyone else. Here’s how to create content that positions you as the expert and drives real business results.

    B2B content strategyLinkedIn contentthought leadershipcontent marketingsocial selling

    Showing 25 to 36 of 90 articles

    August 17, 20267 min read
    Sales Tools

    Taplio: Two Products in One Subscription, With Different Risk

    Taplio schedules and analyses posts, then on its top tier automates commenting and DMs. Those halves sit in very different places under LinkedIn rules.

    Taplio · LinkedIn Growth · Content Strategy

    August 17, 20267 min read
    Sales Tools

    Lempod Is Live, and Its Pricing Changed: The Pod Question

    Competitor posts say Lempod was discontinued. A direct fetch returns a live site, an active checkout and a pricing model rebuilt since those posts.

    Lempod · LinkedIn Growth · Engagement Pods

    August 16, 20267 min read
    Sales Tools

    Waalaxy: Priced by Invitation Allowance, and What That Hides

    Waalaxy prints the monthly invitation allowance on each plan card, which makes it easy to evaluate and easy to misread as a platform limit.

    Waalaxy · LinkedIn Automation · LinkedIn Limits

    August 14, 20268 min read
    Sales Tools

    Cognism Chrome Extension: How It Works in LinkedIn and Sales Navigator

    What Cognism's Chrome extension surfaces on a LinkedIn profile, how a reveal spends credits, how records reach the CRM, and the four reasons reps see less than expected.

    Cognism · Chrome Extension · LinkedIn

    August 10, 20268 min read
    Sales Development

    What Is LinkedIn InMail? How It Differs From a Connection Request

    LinkedIn InMail explained: how credits work, why replies refund them, the 200 and 1,900 character limits, and when a connection request is the better move.

    linkedin · inmail · sales navigator

    August 7, 20268 min read
    Sales Development

    LinkedIn Sales Navigator Free Trial: How to Get Real Value in 30 Days

    A plan for a Sales Navigator trial: what to build in the first session, what only a trial can tell you, and what to capture before access ends.

    sales navigator · linkedin · free trial

    August 7, 20267 min read
    Lead Generation

    LinkedIn for ABM: Matched Audiences, the 300-Account Floor, and Outbound on the Same List

    LinkedIn will not run a matched audience under 300 matched companies. What that means for named-account programmes, and what to do when your list is smaller.

    linkedin · account-based marketing · matched audiences

    August 6, 20267 min read
    LinkedIn Growth

    LinkedIn Message Types: The Five Routes and What Silence Costs on Each

    Five ways to put a message in front of someone on LinkedIn, priced differently on the way out and priced very differently when nobody replies.

    linkedin messages · inmail · connection requests

    August 5, 20268 min read
    Sales Development

    Sales Navigator for Lead Generation: Building Lists That Export Cleanly

    Building searches that map to a real ICP, why saved searches are the actual product, and the export constraint that shapes every workflow around the tool.

    sales navigator · lead generation · list building

    August 4, 20267 min read
    LinkedIn Growth

    LinkedIn Web Scraping: What Section 8.2 Prohibits, and What hiQ Actually Decided

    Section 8.2 reaches past running a scraper yourself. It also covers data obtained through aggregators and brokers, which catches buyers as well as builders.

    linkedin scraping · user agreement · compliance

    August 4, 20267 min read
    Lead Generation

    SalesBread: A Lead a Day, a Money-Back Guarantee, and No Published Price

    One qualified lead a day, twenty or more a month, or your money back. The promise is unusually specific, and the definition underneath it carries all the weight.

    salesbread · lead guarantee · linkedin outreach

    August 2, 20267 min read
    B2B Sales Strategy

    ABM Content Strategy: What to Build for a 50-Account List

    A 50-account programme needs about six pieces of content, not fifty. How to cluster the list, which assets earn their place, and what consistently goes unread.

    content strategy · account-based marketing · b2b marketing

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