The journal · Field notes

    Pipeline, decoded.

    Proven strategies for cold email, signals, and revenue growth. Drawn from campaigns that have generated millions in pipeline.

    Showing 133 to 144 of 19706 articles

    September 18, 20268 min read
    B2B Sales Strategy

    Outbound Sales for Property Management Companies: Winning Owners

    Outbound for property management companies that want owner clients: three audiences, the calling, texting and email rules for each, licensing, and agent referrals.

    outbound sales · property management · industry guide

    September 18, 202610 min read
    B2B Sales Strategy

    Outbound Sales for Web Development Companies: A Guide

    Outbound for a web shop starts from the prospect's own public site: what it runs on, how it performs and whether a dated accessibility duty applies.

    outbound sales · web development · web design agency

    September 18, 20268 min read
    B2B Sales Strategy

    SDR Outsourcing for Biotech Companies: When It Fits

    SDR outsourcing for life science sellers: which parts of the job can go outside, what FDA research use only guidance means for the brief, and when it is the wrong play.

    sdr outsourcing · biotech · life sciences

    September 18, 20268 min read
    Cold Email Strategy

    How to Write a New Year Outreach Email, Line by Line

    A new year outreach email works only where January is a fact about the account. Who that is, the structure line by line, and two worked examples.

    new year outreach · january outreach · cold email

    September 18, 202610 min read
    Email Outreach

    9 Bump Email Templates and When to Send Each

    Nine bump email templates for threads where the other side owes you something, the three checks that make a bump correspondence, and what never to send.

    bump email · bump email template · follow-up email

    September 18, 202611 min read
    Email Outreach

    Customer Check-In Email Templates: Nine Check-Ins by Moment

    Nine customer check-in templates for the account owner, one per moment: a closed escalation, a usage drop, a new leader, a release, pre-renewal, news and bad news.

    customer check in email template · customer check-in · account management email

    September 18, 20268 min read
    Cold Email Strategy

    How to Reply to a Demo Request, Line by Line

    How to reply to an inbound demo request before any demo happens: start from what they typed, offer two times or ask one question, and attach nothing.

    demo request · inbound lead · demo request reply

    September 18, 20269 min read
    Cold Email Strategy

    How to Write an RFP Response Cover Email, Line by Line

    An RFP cover email is a receipt request with attachments, and the cover letter is a page inside the submission. How to write both, line by line.

    rfp response · rfp cover letter · rfp cover email

    September 18, 202611 min read
    Email Outreach

    Inbound Lead Reply Email Templates: Eleven First Replies

    Eleven first-reply templates for an inbound lead, one per trigger: demo, pricing, form, download, trial, referral, event, chat, non-fit, out of hours, handover.

    inbound lead reply email template · inbound lead email · inbound sales email

    September 18, 202611 min read
    Email Outreach

    8 Meeting Reschedule Email Templates and When to Send Each

    Eight meeting reschedule email templates for moving a booked sales meeting before it happens, from either side, each with the reasoning line by line.

    reschedule meeting email · meeting reschedule · email templates

    September 18, 202611 min read
    Email Outreach

    Multi-Threading Email Templates: Ten Second-Person Emails

    Ten multi-threading email templates for the second and third people in a live deal: the user, the blocker, the economic buyer, the sceptic and more.

    multi-threading email template · multi-threading sales · stakeholder email

    September 18, 202611 min read
    Email Outreach

    Roundtable Invitation Email Templates: Eight Invitations

    Eight roundtable invitation templates by seat: the cold first invite, the invite via a member, the seat confirmation, the waitlist reply and the guest expert.

    roundtable invitation email template · executive roundtable · roundtable invite

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